Tastic Marketing is a Full-Service Digital Marketing Agency based in Toronto, Canada. We take a uniquely strategic approach to marketing that has proven to provide superior value and results. Our customers range from global enterprises to exciting new start-ups; they are typically businesses who understand the need for competitive high-quality services, and value a partnership with an agency that truly cares. We take pride in the great relationships we have with our clients as they become an extension of our internal team. Our core services include website design + development, search engine optimization (SEO), paid advertising (search & social), and conversion rate optimization (CRO).We have built strong relationships with our clients by demonstrating notable results and a genuine interest in our clients' success. Our team believes in operating with a high-level of integrity and delivering industry leading solutions. We are passionate about what we do and constantly strive for even better results for our clients. One of our most unique offerings is our web design process; in my view our websites are unmatched. We take the guesswork out of web design to accelerate the performance output of marketing efforts. What if despite several years of SEO with multiple other agencies you now launched a new website and traffic increased by 600%? What if your conversion rate rose 10x dropping your cost-per-lead by 66% and substantially increasing lead quality? Marketing and web design are inseparable in our view, and the veteran team at Tastic Marketing leads the way with our unique approach to websites and digital marketing.

• Spearheaded the audit of over $1M of marketing budgets annually, ensuring optimal allocation and performance. Crafted and executed robust, data-driven strategies tailored for organizations servicing seniors, especially Senior Retirement living homes.• Collaborated intimately with the head of sales, driving agency growth by pitching and selling strategies to potential and existing clients. Acted as a principal consultant, providing invaluable insights into market trends, audience behaviors, and emerging opportunities in the senior services sector.• Led significant projects pivoting towards digital transformation, ensuring that our clients remain at the forefront of the digital landscape. Directed comprehensive online marketing campaigns from conception to fruition, ensuring the alignment with client goals and optimizing for ROI.• Headed the creative team with a specific emphasis on website design and content. Pioneered unique, engaging, and user-friendly designs, ensuring the sites resonated with the senior demographic and met all usability and accessibility standards.• Oversaw the SEO and Google Ads department, ensuring best practices were maintained and campaigns were optimized for maximum visibility and conversion. Regularly updated strategies in response to algorithm changes and industry shifts, guaranteeing our clients' consistent top-tier performance in search rankings.

Teaching is something I am very passionate about and my time at Humber has been a truly rewarding experience. I have been fortunate to be in a department that worked hard to stay in line with industry demands and building relationships with employers to help students launch their career. With my industry experience, I was able utilize my professional network to connect students with opportunities (hiring two myself). I also had the opportunity to work on the curriculum completely revising a course, developing lessons, projects and examinations. I also consulted on aspects of the overall program to align with the industry including course ordering and learning objectives.Like many great teachers, I’ve had numerous rewarding experiences in seeing my students succeed and sometimes even showing appreciation. I am driven to provide students with an opportunity to develop strong work ethic and reach their potential. I am aware that I have strong ability to connect with my students. During lectures I bring a lot of creativity to help students grasp concepts. I sometimes created props so I could visually demonstrate difficult concepts. To build their confidence, I’d have them use concepts they learned to complete tasks they’ve never seen before (understanding vs. memorization). And to prepare them for the industry, I’d come up with group assignments that would simulate similar project flow.

• Worked in the graphics IP design team, focusing on designing hardware modules and creating verification testbenches using tools like C++, SystemVerilog, and UVM.• Innovated and filed 5 internal patents related to enhancing hardware acceleration.• Earned promotion from Level II Engineer to Senior Developer.• Deployment lead for graphics IP, ensuring smooth integration into the final SoC.

• Built powerful online marketing campaigns for SME's• Designed and developed modern websites• Performed consultations and audits for various corporations looking to improve their online marketing strategies

• Worked within a team to build Yield Monitor and RiteHeight systems• Experience soldering circuit boards• Tested hardware using lab equipment to ensure product quality

• Setup and maintained over 60 marketing campaigns for clients in various industries• Performed market research and explored solutions to increase client profitability• Pitched clients and leadership on optimal marketing strategies with detailed presentations to help close sales, manage expectations, and ensure internal efforts remained on track• Achieved notable results throughout client portfolio; including being the lead for Canada's second largest mobile website, doubling conversions for a large telecommunications company, cutting CPAs by 60% for the agency's largest account• Marketing lead for both SEO and Google Ads efforts• Provided ongoing consulting and support post employment until 2019

• Managed key client paid advertising campaigns; significant results were achieved• Trained co-workers in PPC marketing methodology and advanced strategies• Created reports and presentations for various clients' online marketing campaign strategies• Quickly developed a reputation within agency as the "marketing guru"

• Tested web applications and databases• Provided progress and defect reports to clients and managers