Ryan Melby Email & Phone Number

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Responsible for monitoring revenue generated, media spend and analyzing performance for our clients health care insurance and home services and portfolio generating $10M in revenue. Also management of a team of media buyers and paid search campaign managers.

Indianapolis, Indiana, Us

Responsibilities included pay per click campaign management, media buying (traditional and digital), campaign strategy, call center analytics, financial reporting, campaign analytics, email management, relationships with digital lead generation providers and any other marketing or analytic needs that may have arisen, such as website updates, keyword analyses, cost per acquisition calculations, etc. Total amount of media spend managed was over $1 million annually aggregated over twenty clients. Also built and maintained reporting system using a variety of reporting and marketing tools including, but not limited to, HubSpot, ActiveCampaign, Unbounce, Google Ads, Bing Ads, Wordpress, CallRail, Facebook Business Manager and Google Suite. Also managed team of three that were focused on analytics, paid media management, email marketing, social marketing and search engine optimization in addition to being a member of the organization’s leadership team.

Indianapolis, In, Us

Worked as liaison between Information Services and Marketing in order to get web development maintenance tasks scoped out, prioritized, assigned and completed. Also worked in creating business requirements for website development and other small projects as it pertains to web development support of the marketing department.

Indianapolis, In, Us

Responsible for creating and updating all regular reporting as it pertains to DEFENDERS' digital marketing properties, which include but are not limited to: Email, SEO, SEM and Lead Generation. Also responsible for maintaining cost reporting as it pertains to these programs as they strive to achieve and maintain profitability and contributing in the development, user testing and deployment of projects involving DEFENDERS’ marketing and information technology teams.

Burlington, Ma, Us

On-site client facing representative for 89 Degrees at client's (hhgregg) headquarters in Indianapolis. Responsible for in-person interactions between client and agency. Interactions include, but are not limited to, project management, handling analysis requests, gathering business requirements for analytics projects using Agile methodologies, performing analysis presentations, performing ad-hoc analyses and helping facilitate interactions between appropriate members of 89 Degrees' and client's teams in order to meet business objectives and/or needs regarding any and all analytics projects. Being able to effectively balance requests, time needed to complete requests and prioritization are vital in this work environment.

Indianapolis, In, Us

Defender Direct is an Authorized Premier Provider for ADT Security Systems and is the largest new customer acquisition firm in the ADT Security Services network. At Defender (later rebranded to DEFENDERS), was responsible for management of Defender's paid internet search campaigns. Responsibilities include working directly with Google, Yahoo/Bing and other internet related entities and managing annual spend in excess of $15 million and taking customer acquisitions from a total of 10,000 in 2011 to over 21,000 in 2013. Also responsible for the creation of test and active online campaigns as they pertain to paid search and generating leads and installs for Defender's various lines of business throughout various search and display advertising services. Also have interacted, strategized with and facilitated transition from in-house bid management to external vendors with regards to management of these campaigns and then directed these management efforts after the transition. Other responsibilities include analysis of campaign performance as it relates to volume generated and also to a cost per acquisition target.

Indianapolis, In, Us

Responsible for the creation and production of multiple reports tracking sales performance. These reports are use d for, but are not limited to, tracking close rate, sales, upgrades, marketing lead sources, etc. Also responsible for the maintenance of the skills based routing system used to rate sales agents on close rate, cancels, etc. Also handle ad-hoc report for marketing analysis needs, phone system analysis needs, workforce management needs and any other sort of special projects that arise at the time. All of these reports have been distributed to wide audiences including the Business Information Team, Sales Operations, Marketing Operations and Finance.

Des Moines, Iowa, Us

Responsible for the creation of several client and block level studies to be used for client reporting and/or marketing materials for the Principal Wellness Company, as well as troubleshoot any problems that may arise with data storage as it pertains to wellness company operations. Assist with in-house reporting and analysis, specifically standard reporting and ad-hoc queries. These queries were designed to help manage business performance and efficiency using several different software and data analyzing tools. Also assist with testing and development of multiple different in-house software platforms and system-generated reports using testing tracking tools. Being able to prioritize work and produce accurate and appropriate data/materials was of the utmost importance in this work environment.

Indianapolis, In, Us

VEI is the for-profit unit of the Community Health Network in Indianapolis, Indiana. Job responsibilities included monitoring the financial performance of the VEI-owned and managed properties. Also was responsible for creating, maintaining and auditing all financial transactions involving the medical office buildings, including annual budgeting, monthly and year-end reporting. These transactions included both the management of accounts receivable and accounts payable, with combined annual receipts and disbursements of over $10 million. Also led the way in the building and development of the in-house software package used to monitor all financial, maintenance and historical data on all owned and managed properties. Being able to track and explain income and expense variances as well as troubleshoot any problems with the in-house software package was crucial in this work environment.

Bachelor'S Degree, Public Financial Management

High School, General Studies