Senior Manager Of Strategy, Consumer, & Marketplace Insights
Current
Feb 2022 - Present
AeroLeads people directory · profile
Ryan Melnikas Email & Phone Number
Senior Manager at Altria
at
Altria
1 work email found
@altria.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Who is Ryan Melnikas? Overview
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Quick answer
Ryan Melnikas is listed as Senior Manager at Altria at Altria, based in Richmond, Virginia, United States. AeroLeads shows a work email signal at altria.com and a matched LinkedIn profile for Ryan Melnikas.
Ryan Melnikas previously worked as Senior Manager of Strategy, Consumer, & Marketplace Insights at Altria and Manager of Strategy, Consumer, & Marketplace Insights at Altria. Ryan Melnikas holds Master Of Decision Analytics from Virginia Commonwealth University - School Of Business.
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Email format at Altria
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{first}.{last}@altria.com
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Profile bio
About Ryan Melnikas
I like solving puzzles, meeting challenges, and studying peoples' behaviors. I'm independent, strong-willed, and I connect easily with my colleagues and direct reports. I'm a leader who inspires and challenge my colleagues and raises the bar for my organization.
Listed skills include Strategy, Market Research, Data Analysis, Marketing Strategy, and 32 others.
Current workplace
Ryan Melnikas's current company
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7 roles
Ryan Melnikas work experience
A career timeline built from the work history available for this profile.
Manager Of Strategy, Consumer, & Marketplace Insights
Apr 2020 - Feb 2022
Associate Manager
May 2018 - Apr 2020
Lead Analyst
Sep 2017 - Apr 2020
Sr. Research Analyst
- Led a project synthesizing qualitative, quantitative, and trends research that guided operating company strategy by illuminating a promising consumer segment and demonstrating our future opportunities to tap into this.
- Conducted quantitative online concept testing and multiple qualitative rounds of research to scope an adjacent market opportunity, identify the most promising consumers, and determine the consumer need states.
- Scoped, planned, and implemented a series of qualitative research rounds to better understand our consumers and provide key learnings to refine our marketing communications and inform the overall brand strategy.
- Provided weekly updates to the Consumer and Marketplace Insights department’s senior leadership team diagnosing the current state of the business, explaining changes in consumer purchasing behavior, and demonstrating.
Jun 2013 - Sep 2017
Marketing And Merchandising Intern
Colony Brands
- Combined the company’s qualitative market research with a quantitative regression model I designed to optimize four catalog brand’s product mixes, showing improvements worth an average increase of $132,000 in.
- Used simulations of past sales volumes and excess inventory to demonstrate that increasing customer satisfaction through higher fill rates would increase sales revenue 1.5%.
- Examined differences in customer’s catalog and website shopping behavior to improve customer experience and created a sales forecasting system for online sales to reduce variance by approximately 13% overall.
Jun 2012 - Aug 2012
Account Specialist
- Exceeded 2010 sales goals by over 28% and increased revenue in my territory by prioritizing team’s sales strategy on highest budget books and establishing partnerships with new accounts.
- Initiated a new sales strategy and led a campaign to offer shipping discounts and target new channels, surpassing overall 2009 goals by 3.5%.
- Identified inefficiencies in our emerging electronic products and collaborated with multiple department members to design a stream-lined process which was adopted company-wide.
Apr 2008 - Jul 2011
3 education records
Ryan Melnikas education
Master Of Decision Analytics
Virginia Commonwealth University - School Of Business
Master Of Business Administration - Mba, Consumer Marketing And Business Analytics
Indiana University - Kelley School Of Business
Ba, Sociology, Psychology
Wheaton College Massachusetts
FAQ
Frequently asked questions about Ryan Melnikas
Quick answers generated from the profile data available on this page.
What company does Ryan Melnikas work for?
Ryan Melnikas works for Altria.
What is Ryan Melnikas's role at Altria?
Ryan Melnikas is listed as Senior Manager at Altria at Altria.
What is Ryan Melnikas's email address?
AeroLeads has found 1 work email signal at @altria.com for Ryan Melnikas at Altria.
Where is Ryan Melnikas based?
Ryan Melnikas is based in Richmond, Virginia, United States while working with Altria.
What companies has Ryan Melnikas worked for?
Ryan Melnikas has worked for Altria, Colony Brands, and Jones & Bartlett Learning.
How can I contact Ryan Melnikas?
You can use AeroLeads to view verified contact signals for Ryan Melnikas at Altria, including work email, phone, and LinkedIn data when available.
What schools did Ryan Melnikas attend?
Ryan Melnikas holds Master Of Decision Analytics from Virginia Commonwealth University - School Of Business.
What skills is Ryan Melnikas known for?
Ryan Melnikas is listed with skills including Strategy, Market Research, Data Analysis, Marketing Strategy, Competitive Analysis, Team Leadership, Sales, and Forecasting.
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