Advising BeyondMenu on product strategy, go-to-market best practices, and sales enablement processes.

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Focus on SaaS and subscription-based startups at Pre-Seed through Growth phase across B2B and B2B2C industries. Extensive experience in Productivity, EdTech, Webinar / Remote Work Software, Data Analytics, Content & Marketing Technology.Services include:• Product-market fit strategy• Organizational strategy• Project and resource planning• Go-To-Market Strategy• Customer segmentation• Translation of corporate business objectives into functional product & initiative roadmaps• Content & Platform monetization, pricing and packaging strategies• Introduction to strategic partners, talent, and vendors and advisement on build, buy and partner decisions.• Implement communication pathways between engineering, product and customer-facing teams to create transparency and improve execution.• Drive revenue while respecting end customers and internal stakeholders.

• Responsible for re-defining product market fit for Codecademy, within 12 months going upmarket from Consumer to SMB & Mid-Market (pre-acquisition) and finally to Enterprise buyers (post-acquisition).• Oversaw all Codecademy product platform development (learning environment, content, web, payments, infrastructure). Supported consumer growth, pedagogical goals, and business initiatives.• Built multiple Generative AI-based platform capabilities to increase content development velocity and localization effortswhile bringing conversational AI to learners inside the platform.• Overseeing the development of platform services, which are the technological foundation supporting both consumer and B2B functionalities of Codecademy.• Fostered organizational collaboration by partnering with sales and marketing to ensure effective go-to-market execution.• Led end-to-end product Integration between Codecademy and Skillsoft learning platform to provide a seamless experience for Codecademy Enterprise customers, Skillsoft’s number one initiative of H1 2023.• Drove YoY increase of ARR for Skillsoft Technology offering from flat in 2022 to double digit growth (~$120MM) by repositioning SKUs, partnering on global renewal and sales enablement efforts, and focusing product on table-stakes efforts.• Directed team in successful brand + product relaunch of Skillsoft Technology & Developer solution

Building out our platform infrastructure while also leading our Enterprise product management teams, leading to acquisition by Skillsoft in March of 2022.

Helping GoToWebinar drive increased value and ROI for our customers and a more engaging experience for their attendees.• Spearheaded cross-product platform initiatives for a diverse customer base (consumers, SMBs, Fortune 500), driving improved engagement, adoption, and retention in the Unified Communication and Collaboration space.• Expanded product reach into new, larger markets via Zero-to-one buildout of Virtual Events platform, strategically driving higher customer ROI and generating significant new revenue streams.• Led return to revenue and subscriber growth for Events products, increasing ARR by 200% ($220M) in 9 months through strategic reprioritization and focus on relevant KPIs.• Built, trained, and directed a global staff of 6 product managers across multiple geographies, supporting a cross functional technology staff of over 80 engineers and 4 UX product designers.• Created a 3-year roadmap using data analytics to pinpoint growth opportunities and strategically align resources, resulting in up to 200% ROI for funded projects.• Applied product-led growth principles (building a payment platform, expanding AI/ML-driven content, and gamifying onboarding) to drive a 10% increase in net-new business revenue share in 2020.

I wouldn't trade this experience for the world. I was able to focus all of energy and time welcoming my 2nd son into the world for the first few months of his life while supporting my wife and older son during this transition period.

• Led Agile/Scrum development and strategy for video and TV attribution product lines, driving profit and meeting customer demand. Managed P&L, oversaw two SaaS predictive analytics product lines.• Redesigned flagship Marketing Mix Modeling product, securing $3M+ ACV partnerships with Fortune 100 clients.• Infused TV measurement component missing from MarketShare’s flagship MTA product, triggering $10M+ in annual revenue, new business and product development for next-generation TV Analytics.• Spearheaded product development for the Strategic Client Partnership Team, boosting YOY revenue 300% and maintaining greater than 80% gross margins.

Backpacking throughout Thailand and Bali in search of incredible cultural experiences and life-changing adventure.

• Led a multi-functional SaaS product development team driving growth in core product while building Zero-to-one extensions by restructuring existing roadmaps and implementing new Agile/Scrum processes.• Launched a self-service platform ahead of schedule, expanding reach and generating $3M in incremental ARR in Year 1.• Deployed multiple impactful features for the nascent Enterprise platform such as E-commerce monitoring and analytics; mobile application event tracking; international language; and currency support.• Built a talented cross-functional team from scratch comprising five Product Managers, two UX and Graphic Designers, and multiple contractors and consultants while managing a $1MM departmental budget.

• Led Zero-to-one product strategy and development for a 25-member, cross-functional team for Pricemaster, Ticketmaster's dynamic event ticket pricing software, driving profitability and user engagement.• Ran early-stage Beta Client discovery and design process with a focus on in-person end-user engagement, while exhibiting expertise with price elasticity and demand metric in the ticking market.• Aligned with strategic stakeholders while guiding the project from initial ideation through launch, resulting in a next generation user interface and $10M ARR by the third year.• Devised the first full MarketShare cloud-based SaaS product, leveraging multi-tenant architecture and opening the way for more frequent releases in response to clients’ needs, yielding a Net Promoter Score (NPS) of 100.

• Led global launch of consumer content site advertising initiatives and mobile redesigns, translating market insights into customer-focused product solutions. • Managed a 7-member design team, delivering 40+ high-impact campaigns weekly. Built an internal Rich Media platform to enhance product performance and analytics.• Increased Microsoft Bing partnership revenue from $100K to $1M+ annually through strategic product initiatives.• Launched 12 mobile-optimized websites in one month, opening a new revenue stream contributing 10%+ of 2011 revenue.

Advised a growth startup in implementing monetization strategies on their financial services ratings website driving double digit incremental revenue.

• Led daily ad tech operations for the largest website in the world in 2007-08, managing ad serving, rich media vendor technology, and ad platform integration of acquired media companies, leading to $1M daily sponsorships at 90% sell-thru.• Built and managed a 9-person department with two teams handling 50+ simultaneous projects across technical and media production.• Partnered with Fox Digital to build their in-stream video advertising solution, yielding nearly $1M in revenue in the first year.• Implemented Fox Interactive Behavioral Targeting program and led technical monetization of new social media products.

- Planning and implemention of Advertising Opertions QA policies and procedures w/ Engineering and Production teams.- Analyze, develop, and coordinate new technology to enhance and improve advertising product offerings.- Define and document AdOperations quality processes; develop new processes to increase efficiency and effectiveness.- Work directly with Sales, Project Managers, Engineering and Management to plan and implement new products and changes in technology.- Support technical implementation of ad products and custom units.- Work with 3rd party vendors to ensure all products work technically on sites and services.- Manage Dart Enterprise Ad Server environment.- Develop new product offerings within Oracle Order Management environment.

Spearheaded the launch of NexTag Mortgage Leads, responsible for business development, product management, and sales efforts and building the product up from an ground floor.- Drove entire product development including UX design of mortgage questionnaire UI, back-end logic, and quality control automation with lean staff and almost daily releases.- Led account management and growth resulting in product being #2 in competitive space in terms of lead volume and becoming one of the top revenue drivers at NexTag.- Successfully built and launched for-profit educational leads and services channels mirroring impact on mortgage channel, responsible for all product development and account management.