Director Of Marketing
Current• Spearheaded marketing strategy for a $100+ million consulting firm, overseeing brand and messaging, digital marketing, advertising, content strategy and development, market research, public relations, and internal communications.• Successfully implemented new marketing lead generation campaigns, resulting in nearly $1m in new revenue within one year, demonstrating exceptional capability in driving growth and profitability.• Led the relaunch of the company website, significantly boosting organic traffic and conversion rates through strategic improvements in SEO and user experience.• Developed and executed comprehensive marketing strategies, including brand positioning, messaging, and account-based marketing, enhancing the company's visibility and growth in key markets.• Managed cross-functional teams across Seattle, Minneapolis, Denver, Houston, and Chicago offices to align marketing initiatives with business objectives, ensuring consistent brand messaging and experience.• Directed market research efforts and utilized insights to inform marketing strategies, resulting in more effective targeting and positioning.• Enhanced internal communications, fostering a cohesive brand identity and culture across multiple office locations.Proficient in Google Analytics, WordPress, HubSpot, and Salesforce, leveraging these tools to optimize marketing efforts and drive results.
