One day during the Fall of 2018 I decided to build a newsletter/UX Writing design-challenge website… from scratch. I call it a “website” because calling it a “product” is just silly while Mailchimp is doing the heavy lifting. I figured it would be a good way to practice my coding skills, and maybe a handful of UX folks would get good use out of it. Almost 7 years, 75,000 subscribers, and more javascript errors than I care to admit later and I've got a thriving UX Writing community on my hands.

Oh man, I used to think that helping people save money on buying a CAR was a noble job—that was before I learned how the (U.S.) prescription drug business operates. Content strategy and content design work for new in-product features as part of a complete platform and experience redesign. ----Role: Lead content strategist, researcher and content producer. Responsible for both technical and non-technical documentation to help improve visibility, usability and user experience of comprehensive consumer-focused medical content. From my start date up to my last day there, organic traffic to medical content and articles improved by +1000%. Was that all my doing? No.Like any successful undertaking, it was a team effort involving many talented folks, of which I was glad to be a part of.

Let's face it...Buying a car sucks. Nobody is good at it. If a person tells you they're good at it, and that they can help you become good at it too, then they're just trying to sell you something else. I worked at TrueCar because I wanted to help make the experience of buying a car 'less' awful for everyone—a noble pursuit, in my opinion.--------Role: Responsible for voice, tone, clarity and conversion optimization for all car-buying and selling products within the TrueCar experience—desktop, mobile web and native platforms.Design and copywriting for consumer emails, interfaces, onboarding, registration, high funnel marketing collateral and low funnel conversion experiences. Plan and launch A/B tests throughout the registration and onboarding experience. Optimize the messaging throughout to improve net funnel efficiency. Copywriting and development (HTML, CSS and JS) of internal collateral for writing user interfaces, style guides, employee handbooks, "how-to" guides, industry glossaries and content standards. Conduct extensive user experience research, analyze findings, derive insights—and act on those insights—to create a better UX for the car buying public.

Founded and oversaw creative department within 200-person online marketing agency. Content & UX strategy for all client product marketing. Managed a full complement of designers, programmers, copywriters, editors and project managers.

Role: Strategic leadership and management of integrated online marketing campaigns. Research, write and design client and internally produced Infographics.Owned development of key performance indicators for campaign growth.Set and maintained goals and team structure, communicated strategy to clients.Maintained ownership for achieving and surpassing all goals. Developed, tested and executed content strategy for organic and paid growth.Owned the entire content marketing experience for enterprise B2B and B2C clients.

Role: Strategic analysis, content creation and UX strategy. Researched and identified opportunities for organic growth for enterprise B2B and B2C websites. Formulated plans for improvement through earned, owned and paid channels.Conducted necessary work to make good on that plan: Improvement of website usability, information architecture, user experience, SEO and content.

Traveled to 5 of the worlds’s 7 continents, played music in front of hundreds of thousands of people and learned to prioritize teamwork under strenuous conditions—being crammed in a tour van for months at a time. I also taught myself graphic design, web development, SEO and online marketing all in an effort to get the band's MySpace to open up without crashing the browser 90% of the time. Responsibilities included: SongwritingGraphic DesignPublic SpeakingDrummingSocial media (nobody called it that)