Highlights include:- 326.5% Consumer Practice Growth (9/16 to 1/18)- 100% New Client Retention of Retainer Accounts in 2017- 40% of legacy clients agreed to increased retainer and/or projects- Contributed more than $365,000 in new business revenue since 1/18 - Staff grew by 250% with 60% of them earning a promotionConsumer Practice Lead responsible for all aspects of media relations strategy and execution across the agency’s consumer lifestyle, corporate communication, public affairs, and Financial concentration areas focusing efforts on brands including Tony Robbins, Back-Roads Touring Co., Krasdale Foods, Wheels Up, Damon Runyon Cancer Research Foundation, HighTower, Moxie, etc.

Highlights include:- Tyson brand activations had a 12-for-12 completion percentage for getting “on-message” coverage in identified top-tier national outlets over 30-months- Course-corrected the US Bank team to a 30-for-33 market success rate following no media coverage over program’s first five markets- Led the Kentucky Derby team in the first-ever partnership with an externalagency and exceeded the media measurement goals by more than 250%. - Aligned Red Lobster with an unpaid independent expert, then secured anearned national TV segment; avoiding costly integrations- 1,551 media placements exceeding 1.1 billion media impressions (no multipliersapplied) in eight weeks of support during the STTS campaign.Directed media relations strategy and execution across the agency’s consumer lifestyle,corporate communication, public affairs, LGBT and technology practice areas focusingefforts on tent pole brands including Tyson (Ball Park, Hillshire Farm, JimmyDean, etc.), TIDAL, Red Lobster, Deloitte, US Bank, Morgan Stanley, MonsterEnergy, Kentucky Derby, Stronger than the Storm (STTS), Tostitos, McDonalds,Wyndham, Air New Zealand, Premier Boxing Champions, etc.

- Managed staff of 17, responsible for consistent delivery of client’s key messages throughtop-tier media channels in core areas of agency practice including B2C, B2B, corporatecommunications, public affairs, crisis/issues management, event support, etc.- In 2012, generated more than $400,000 in new business and existing client up-sells.

Responsible for Media Relations of generalist client list that includes 1800mattress.com, The Arison Group and Haynes Furniture.

Responsible for Agency's touring division publicity that included The Wiggles, Day Out With Thomas, Smuckers Stars On Ice and VeggieTales.

Responsible for Media Relations of 22 Division I College Sports teams.

Primarily responsible for Media Relations of first year professional baseball team.

Responsible for all Media Relations of second year professional baseball team.