Ryan Laino Email & Phone Number

New York, United States

New York, New York, United States

• Led a $6MM+ DTC/HCP account for a long-acting injectable schizophrenia drug brand
• Drove omnichannel transformation through strategic roadmaps
• As AOR Lead, Coordinated media, brand, and agency stakeholder roles
• Spearheaded initiatives to improve creative development and regulatory approval efficiencies

New York City Metropolitan Area

• Led six brands at various lifecycle stages, securing two new business wins
• Grew total account revenues by 217%
• Managed three accounts targeting HCP, DTC, and B2B audiences with billings totaling $7MM+
• Global AOR Account Lead for Medidata Life Sciences; launched the "Solve the Impossible" campaign, shortlisted by the MM&M Awards
• Oversaw global CX design and editorial content for a cancer support app, launching it in emerging markets
• Partnered with Pfizer on "GLocal" engagements, evolving the agency into a dedicated strategic consultant

New York City Metropolitan Area

New York, NY

• Led two digital accounts for major Hospitality and CPG brands, specializing in targeted programmatic display, email, social video, pre-roll, and website development
• Tripled Marriott billings in one year, winning a 2017 Marriott Global Marketing Award for Media Innovation
• Collaborated with clients and inter-agency partners for Unilever
• Launched Marcus by Goldman Sachs consumer loan product, managing email and direct mail campaigns

New York, NY

New York, NY

MRM/McCann is a digital agency focused on customer engagement and evolving brand image. While there I worked on the Verizon FiOS account and managed an average of 35 nationwide direct mail and digital advertising campaigns per quarter

Hauppauge, NY

Facilitate shopper buying decisions at the point of sale by analyzing brand, category, and consumer data, and creating planograms implemented by major retailers across the country.

I started a business to design social media campaigns for small businesses. Utilizing Google's array of analytical tools and other research, I refined brand positioning, wrote website copy, wrote and edited blog postings, and taught clients to optimize existing content on social media platforms.

Holtsville, NY