As an Associate Director of eCommerce, my core responsibility is grow Pattern by providing value in business value creation, team management & building, project management, and overseeing a team of individuals at Pattern. During this role, I have directly influenced multiple areas of the Pattern core business across multiple departments. Key Accomplishments: * Managed a team of 5 to create an automated Weekly, Monthly, and Quarterly report that was run for over 100 international anddomestic Pattern brands and detailed key data points for revenue, advertising, traffic, inventory management, customer data, andrevenue growth and opportunities.* Created and currently run Pattern Grow, a subset business model of Pattern that enabled the company to service brands doing sub$2M on Amazon. Enabled the sales team to stop turning away 70% of brands that want to work with Pattern.* Restructured and integrated Pattern Ventures owned brand Trophy Skin to efficiently fit within the Pattern model, restructured theorg chart of the company and individuals working on the brand, and leveraged Pattern tools within brand to achieve 140% growth YoY to date in a 2-month period utilizing pricing and promotion models, high inventory stability, and strategic advertising techniques.

As a Senior Brand Manager for Pattern, we are responsible for the full management of a portfolio of brands for Pattern, roughly equating to $50M in revenue. Required to develop and execute on overall e-commerce growth strategy on a per brand basis, the management of the brand and products on all e-commerce platforms managed, and coordination between internal teams at the brand and internal teams at Pattern for successful project implementation.Key Accomplishments: * Directed growth and maintenance of 7 brands, 4.5K SKUs, and $50M in yearly combined revenue across Amazon US, Amazon CA, Amazon EU, Walmart, and eBay. These brands included Pandora Jewelry, Thymes, Capri Blue, Feetures, Owlet, Racor, and Paslode.* Achieved 115% - 127% growth on all brands YoY; most notably YoY growth: Feetures 122%, Pandora 268%, and Thymes 182% (Owlet, Racor, Paslode, and Capri Blue were all on-boarded to Pattern in 2019).* Trained 5 individuals for both Assistant Brand Manager and Senior Brand Manager roles.

As the Director of Business Development for Pattern, I was charged with the creation of Borderless, the distribution arm of Pattern. Specifically charged to create a solution of Authorized Distribution Partners for brands that couldn't sell through the standard Pattern 3P storefront on Amazon. Key Accomplishments: *Created Borderless 3P Network of Sellers resulting in the recovery of nearly $100M in yearly Amazon revenue for brands such as Tumi, Lipault, Skullcandy, Panasonic, and PopSockets.*Developed KPI reporting and viewing using Microsoft Power BI for 6 contracted 3P Network sellers.*Managed the brands organization and maintenance of catalogs across multiple seller accounts.*Created and successfully implemented inventory management into Amazon Fulfillment Centers on behalf of contracted 3P networksellers.

As a Senior Brand Manager for Pattern, we are responsible for the full management of a portfolio of brands for Pattern, roughly equating to $1M in yearly revenue. Required to develop and execute on overall e-commerce growth strategy on a per brand basis, the management of the brand and products on all e-commerce platforms managed, and coordination between internal teams at the brand and internal teams at Pattern for successful project implementation.Key Accomplishments: *Directed growth and maintenance of 3 brands, 50 SKUs, and $1M in yearly combined revenue on Amazon US. These brands included Natura Health Products, Honu Sunscreen, and Breathe Cleaning.*Developed new product launch strategy for Honu and Breathe on Amazon utilizing Amazon Ads, Early Reviewer Program, and Product Detail Page optimization (SEO, Image Stacks, Video, A+ Content).

As a Brand Manager for Pattern, it was my responsibility to aid in execution and development of projects with brands, in tandem with the Senior Brand Manager. Key Accomplishments: * Created and implemented new SEO strategy used by the Brand Management team to automatically search for, rank, and scrape thehighest performing keywords and keyword phrases for all catalog products.* Aided 3 Senior Brand Managers in the maintenance of their entire Amazon catalogs.

Neonatal Rescue is a hybrid non-profit venture that was started by myself and a group of students from BYU. Its goal is to provide a low-cost CPAP ventilator to babies in third-world countries that are currently dying from a variety of respiratory diseases. Key Accomplishments: * Created and maintained Neonatal Rescue’s website using Wix to present company mission, product, and created ability to accept online donations.* Led media team over all content creation, social media presence, and photo and video creation.* Developed Neonatal Rescue’s brand personality, logos, and images.* Developed and executed global marketing strategy to sell ventilator to non-profit groups and government organizations.

As a Market Research Intern, I collect market data for Rimports LLC on existing and new products, aid in the development of new products, and help to design strategies to introduce new products into the market. I am also part of a team that is analyzing and improving all online presence of the company and its brands.Key Accomplishments: * Collected and presented market data to executives for new product opportunities including aromatherapy lotions, soaps, oils, anddiffusers.* Surveyed thousands of individuals across the US to create a tiered approach to recommendations for Walmart’s seasonal candlewarmer selection.

As a research and development specialist, I aided in the development of new product lines, dealt with quality control issue within a mass production setting, and improved efficiencies on the production floor by inventing and implementing new organizational tactics within the mass production setting.

As an office assistant I aided in redesigning the center's website, created many training document on office assistant tasks, and invited students to participate in service projects.

As a home packaging coordinator, I managed a team of 30 individuals who were responsible for carrying out various production level tasks on a daily basis. I was in charge of the collection and distribution of materials to these individuals as well as kept track of their payroll. I was able to dramatically change the format of the Home Packaging Coordinator position to increase overall productivity and efficiency through past experience.