Ryan Moore-Hernandez Email & Phone Number

Burbank, Ca

Transferred from Telepictures to oversee marketing strategy and operations for all unscripted and alternative television programs. Steer marketing planning, scheduling, and resource allocation, including execution of multi-million-dollar ad buys. Control multi-million-dollar marketing budgets for programs and generate sponsored integration revenue for the studio. - Sustained brand integrity through effectively conveying priorities and strategies to both internal and external stakeholders.- Set and drove marketing strategy and project execution for all first-run syndication product while overseeing a team of 8.- Liaised between production, business affairs, and various network sales and creative stakeholders to steer in-show sponsor partnerships ensuring both client and production needs are met while generating revenue for the studio.- Drove marketing and sales material production, delivery, and media placement for some the biggest format debuts at MIP in 2016 (Little Big Shots), 2018 (Ellen’s Game of Games) and 2019 (Mental Samurai).- Illuminated client consumer marketing needs and established workflow to service all unscripted program marketing material to international program buyers in collaboration with internal digital media group and international sales.- Project managed paid media plans; including media agency negotiation and management, engagement with internal creative groups and external agencies to ensure timely media deliverables.- Ensured fulfillment of short-term and long-term sales and consumer marketing projects for domestic television distribution by maintaining seamless communication, setting timelines, and collaborating closely with production, sales and creative.

Burbank, Ca

Developed extensive scope documents and creative briefs for all marketing projects. Administered multi-million-dollar marketing budgets. Supervised internal and external marketing staff at each production. Brainstormed and implemented new marketing and advertising concepts, promotions, and special projects. - Launched, staffed, and managed marketing teams for multiple syndicated series, including The Ellen DeGeneres Show, TMZ, Extra, The Real, Judge Mathis, The People’s Court and Anderson Live, among others.- Drafted Request for Proposal and project managed 8-city promotional tour for launch of Bethenny Frankel’s daytime talk show, engaging with agency, local partners, talent, and show producers to host cocktail parties for Bethenny’s biggest fans in each market.- Optimized vendor contracts through hands-on negotiations.- Revamped material delivery for international servicing.

Burbank, Ca

Brought on board as supervisor; earned promotions to manager and director. Led creative direction for all on-air promotion, graphics, radio, print, and online advertising for movies, network dramas, comedies, and first-run syndicated series. Managed production of trade, consumer, and outdoor print advertising, including billboards, tall walls, print and transit ads. Controlled creative budgets over $1 million. Led projects to create marketing and sales assets for all television windows of Disney, Touchstone, Miramax and Pixar theatrical product, plus multiple syndicated shows, including Grey’s Anatomy, Lost, Desperate Housewives, Live with Regis and Kelly, Who Wants to Be a Millionaire, Alias, and Scrubs, among others.- Saved The Walt Disney Company over $1MM by finding process efficiencies and effectively negotiating with a third party for the production of marketing material for television windows of films.- Orchestrated transition from physical (tape, print materials, etc.) to digital asset delivery to clients.- Line produced film, HD, and video shoots, in addition to talent interviews for use in promos, graphics, and short-form presentations. Directed production of long-form sales and sizzle presentations.