Ryan Mower Email & Phone Number

San Francisco, California, US

• Devised and managed an annual $1m+ budget, strategically allocating funds across SEM, SEO, paid social, OTT, influencer, affiliate, G2, and Capterra.
• Reduced customer acquisition costs from paid channels by 24% through improved attribution.
• Improved SEM lead conversion from 3% to 7% through website and landing page A/B testing.
• Boosted content production output with AI for the website, landing pages, email, and ad copy.
• Led revamped attribution and real-time reporting dashboards for actionable campaign insights.

SAN Francisco, CA, US

• Sunrun acquired Vivint Solar (see next experience) for $3+ billion.
• After the acquisition of Vivint Solar (see next experience), continued to lead the team's digital acquisition efforts with a $6m+ annual budget across Google, social, and affiliates.
• Worked closely with the Sunrun team to transfer digital marketing knowledge, campaigns, strategies, and reporting to the Sunrun organization.
• Utilized the strength of both Sunrun and Vivint Solar brands leading to a 19% increase in paid digital marketing leads.

Lehi, Utah, US

• I was the company's 1st digital marketing hire responsible for building all digital acquisitions from the ground up.
• Increased website lead volume from less than 100 leads per month to over 2,500.
• Grew paid search (SEM) spend from less than $100k to $6mm+ per year as I proved the positive ROI.
• Increased monthly organic website traffic by 280% (50k to 190k monthly visitors) by leading SEO efforts, content marketing, and restructuring website navigation.
• Developed local digital marketing campaigns involving 65 offices across the U.S. resulting in 30% more local market leads.
• Built a small but mighty team of 2 and managed 2 agencies responsible for executing various SEO and content campaigns.

Lehi, Utah, US

• Increased SEM leads 8x through keyword expansion and landing page optimization.
• Developed a reporting system to effectively track and communicate digital marketing results to the executive team.
• Drove digital branding and awareness initiatives leading up to and through the company's IPO.

Lehi, UT, US

• Reduced corporate wasted ad spend by 40% while increasing conversion through auditing and correcting SEM campaign structure.
• Conducted digital marketing training and demonstrations with internal teams and clients.
• With one direct report, we implemented digital marketing campaigns for 125 local multi-family housing communities across the U.S.
• Developed budget tracking report that helped the team evenly pace monthly campaign spending which eliminated overspending for all campaigns.

Lehi, UT, US

• Managed multiple SEM campaigns, conducted keyword research, and ad copy optimizations.
• Organized Google Ads MCC account structure to provide easy management of client accounts.
• Evaluated Google Analytics and Google Search Console data to measure website health and performance results.

• Strategized and managed 35+ clients across e-commerce, B2B, and B2C industries.
• Developed and implemented SEO and PPC strategies involving search, display, and retargeting.
• Analyzed campaign performance data in Google Ads and Analytics for optimizations.
• Performed website analysis of link profiles, anchor text, meta tags, keywords, and competitors.
• Consulted with clients on content marketing strategies and conversion rate optimization strategies.

Chicago, IL, US

• Oversaw all store operations
• Managed a team of 5
• Increased 2011 revenue 9% compared to 2010
• Built, analyzed, and optimized Google paid search campaigns
• Implemented and managed MailChimp email marketing campaigns
• Setup and actively managed social media profiles

US

• (NBA D-League franchise that was affiliated with the Utah Jazz and Atlanta Hawks)
• Sought out and enrolled 20 local businesses as part of newly created Utah Flash Community Program
• Recognized for merchandise sales record during ’09 -’10 season
• Designed and illustrated promotional materials for digital and print marketing campaigns

Here I had the privilege of working with and learning from a great man that knew everything about land surveying. He had an eye for exact detail and took great pride in the quality of work he delivered. I was able to work on a variety of development projects from residential, commercial, and local government.