Ryan Ricketts Email & Phone Number

Seattle, Wa, Us

Redmond, Washington, Us

Lead all SEO efforts for the commercial marketing portfolio at Microsoft including Azure, Microsoft 365, Windows 365, Teams, Microsoft Security, Dynamics 365, Power Platform, GitHub, and more. Our team builds non-branded content, supports marketing efforts with keyword research, and optimizes technical SEO elements.

Seattle, Us

My digital platform product teams enabled the key disciplines of web analytics, testing and experimentation, digital design systems, accessibility (A11y), and web performance. Was accountable for the organic search traffic channel to REI websites through search engine optimization (SEO).• Organic search traffic was attributed to over $300 million in digital revenue (2022).• Accessibility team removed 80% barriers for users with disabilities.• Won Accessibility Culture Award at Deque Axe-con 2022.• Web Performance team improved Largest Contentful Paint (LCP) by 60% and First Contentful Paint (FCP) by 40%• Achieved greater than 80% of users with “good” Core Web Vitals across mobile and desktop devices.• Nominated for Divisional Leader of the Year (2022).

Seattle, Us

Launched employee resource groups (ERGs) at REI for women, people of color, LGBTQ+ people, and veterans of the U.S. Armed Forces.Served on leadership team and led all communications nationwide for Outside with Pride (now called Prism), a 1,500-person, LGBTQ-focused inclusion network supporting diversity, equity, and inclusion (DEI) at REI.• Championed REI to join the HRC (Human Rights Campaign) Business Statement on Anti-LGBTQ State Legislation (2021).• Championed REI to join the HRC Business Coalition for the Equality Act (2021).

Seattle, Us

Accountable for search engine optimization (SEO) and product enablement platform product teams including accessibility, design systems, web performance, and testing and experimentation.• Achieved one of the highest employee engagement scores in the division (2021).• Nominated for Divisional Leader of the Year (2021).• Designed and launched Program Management job family, compensation plan, and career path (2022).

Seattle, Us

Led the Technical SEO (Search Engine Optimization) and Web Performance digital platform product teams.• Continued five-year organic search traffic growth to REI websites.• Nominated for Divisional Leader of the Year (2019).

Seattle, Us

Accountable for Search Engine Optimization (SEO) and User-Generated Content (UGC) Programs across all REI websites. Digital product owner of cross-functional Agile team. Managed Technical SEO Team.• Continued three-year 10% organic search traffic growth.• Increased product reviews by over 300% YoY.• Received Anderson Award for Divisional Employee of the Year (2017).

Seattle, Us

Accountable for organic search traffic growth to REI websites by leveraging technical tactics. SEO subject matter expert who was leveraged in Agile (Scrum) product delivery methodology. Delivered technical projects that increased organic search traffic by over 20% YoY.

Benton Harbor, Michigan, Us

Led SEO program for North America with two straight years of 80% organic search traffic growth across several major brand sites. Managed ratings and reviews program for all North American brands and won Bazaarvoice Best in Class award among all programs globally.

Benton Harbor, Michigan, Us

Responsible for web operations of two major direct-to-consumer (D2C) e-commerce websites totaling over $100 million in annual revenue. Included creative production, design, development, content management, email marketing, PPC, SEO, site speed, and analytics.

Benton Harbor, Michigan, Us

Led the launch of two direct-to-consumer (D2C) websites through design, development, and testing phases. Managed web operations of two major D2C e-commerce websites in partnership with design agency. Business lead on project to redesign closed-community websites.

Benton Harbor, Michigan, Us

Managed Global People System (SuccessFactors) for tracking talent management worldwide (competencies, succession planning, performance profiles, surveys, and reporting). Delivered data analysis project evaluating talent pipeline health at the director level.

Benton Harbor, Michigan, Us

Designed and led development of new Whirlpool Corporation public-facing website: whirlpoolcorp.com (now redesigned). Created digital version of corporate style guide with cross-functional team.

Benton Harbor, Michigan, Us

Project tester for SAP Master Data Management project. IT analyst for Web World B2B e- commerce website. Redesigned and coded Whirlpool Young Professionals website.

During four summers worked intense Lutheran Camp of ELCA with children ages 6-18, taught canoeing, archery, sports, survival skills, and challenge-course elements. Held Program Specialist role during last summer (2007). Redesigned website: www.mowana.com (now gone).

Beaverton, Or, Us

Rewrote and organized departmental material for transition management training, built global internal communications website, redesigned corporate look and feel for Nike Internal and Global Transition Management.