Ryan is an award-winning Director of SEO and Product Management with 16+ years of professional work experience across search engine optimization (SEO), platform product management, and digital marketing. He loves building teams of whip-smart product managers and SEO professionals who want to deliver career-defining work.Currently, Ryan leads all SEO efforts for the commercial marketing organization at Microsoft including Azure, Microsoft 365, Windows 365, Teams, Microsoft Security, Dynamics 365, Power Platform, GitHub, and more. His team builds nonbranded content, supports marketing efforts with keyword research, and optimizes technical SEO elements.Previously, Ryan led the SEO team for national retailer REI and was also accountable for platform product teams that owned accessibility (A11y), web performance, design systems, analytics, and testing across websites garnering over $1 billion in annual revenue.During his 7+ years at REI, Ryan received the Anderson Award in 2017 (aka divisional employee of the year) and was nominated for divisional leader of the year three times in a row. His team also earned the Accessibility Culture Award at Deque Axe-con 2022. The SEO Program under Ryan at REI delivered seven straight years (2015–2021) of organic search traffic growth to REI.com and culminated in $300+ million in digital revenue per year.Beyond platform product development and digital marketing, Ryan helped start employee resource groups (ERGs) at REI and was on the leadership team for Outside with Pride (now Prism), the LGBTQ-focused inclusion network for employees. During their initial year, Ryan and the rest of the leadership team grew membership by over 1,500 people.Previous to REI, Ryan spent seven years at Whirlpool Corporation working on digital marketing for brands such as Whirlpool, Maytag, and KitchenAid.Ryan is an avid traveler, hiker, and camper and is actively trying to complete his "50 before 50" bucket list. He lives in Seattle, Washington, with his husband and two huskies.