As Director of Marketing, Sales Operations, and Business Development at Dragonfruit AI, I lead the integration of marketing, sales operations, business development, and strategic partnerships to drive revenue growth and market expansion.Key Responsibilities:Sales Operations:I collaborate with leadership to develop and implement sales strategies, streamline the sales process from lead generation to deal closure and manage sales forecasting, pipeline analysis, and performance metrics to meet targets. I also oversee our CRM (HubSpot), ensuring data accuracy, reporting, and integration with marketing, while equipping the sales team with the tools and training they need to succeed. Additionally, I lead product demos, showcasing the value of our AI solutions to clients and partners.Integrator Partner Program:I manage our Integrator Partner Program, including evaluating, onboarding, and training partners to successfully represent our products. I provide sales support with customized quotes and guide partners through the sales process, ensuring successful deals and long-term relationships.Tech Partnerships:I identify and maintain strategic technology partnerships with manufacturers, focusing on product alignment, co-marketing, and joint development opportunities. I lead negotiations and manage ongoing collaborative projects to drive innovation and expand our reach.Marketing Operations:I work closely with leadership to execute marketing strategies aligned with business goals. I oversee demand generation, including digital marketing and content, manage marketing automation tools (HubSpot), track campaign performance, and optimize ROI. I also lead our social media strategies, targeted email campaigns, and manage all aspects of our participation in industry tradeshows to maximize exposure and generate leads.My role is about aligning sales, marketing, and partnerships to drive growth and optimize performance while delivering impactful AI solutions to our clients.

- Marketing Maverick: As one of the forces behind our marketing initiatives, I help manage our digital presence. This includes: Crafting engaging content, orchestrating social media campaigns, and driving impactful email campaigns. Regularly updating our website to reflect the cutting-edge nature of our solutions. Assisting in the coordination of trade shows and conferences, ensuring Dragonfruit AI's presence is impactful and memorable.- Dynamic Presentations (Master of the Demo): Regularly conduct demo presentations for potential and current customers in tandem with our sales teams. Through these demos, I elucidate the power and application of Dragonfruit AI's offerings, turning interest into actionable engagement.- Integrator & Distribution Partnerships: Take charge of our integrator and distribution partners, cementing relationships that enhance Dragonfruit AI's footprint and influence. Through careful selection and management, I ensure that we collaborate with entities that mirror our commitment to innovation and excellence.- AI, ML, & CV Advocacy: Passionately communicate the transformative potential of artificial intelligence, machine learning, & computer vision to diverse audiences. By making AI, ML, & CV accessible and relevant, I bridge the gap between tech enthusiasts and those new to its wonders.- Ever-Evolving Knowledge: I prioritize staying updated with the latest trends in AI, machine learning, computer vision, marketing, and business development. This dedication ensures Dragonfruit AI's strategies and offerings are always ahead of the curve, resonating with contemporary needs.

- Develop and execute territory business plans.- Build relationships with key personnel at channel partners who drive Pelco business.- Identify and understand customer challenges and recommend Pelco solutions.- Develop new opportunities with current and new potential channel partners.- Support channel partners on joint end-user customer visits.- Giving sales presentations to a range of prospective clients.- Communicate key information on new products, announcements, and promotions.- Execute and support regional marketing events.- Develop and maintain a healthy opportunity pipeline.- Conduct quarterly business reviews and monthly pipeline reviews with channel partners.- Provide accurate territory forecasting to sales leadership.- Assist channel partners with quotations and proposals.- Collaborate with Pelco colleagues including Business Development Managers, Vertical Managers, Inside Sales, and Technical Sales Engineering.- Meeting and exceeding sales goals - helping to execute and further develop video sales growth strategy for the territory.

- Create and implement strategic plans to drive sales and achieve monthly quotas - Prospect new customers by using business directories, following up on new leads, and attend trade shows and conferences.- Contact new and existing customers to discuss their needs and to explain how specific products and services can meet these needs.- Help customers select products based on the customers' needs, product specifications, and regulations.- Emphasize product features based on analyses of customers' needs and on technical knowledge of product capabilities and limitations.- Answer customers' questions about prices, availability, and product uses.- Collaborate with colleagues to exchange information, such as selling strategies and marketing information.- Follow up with customers to make sure they are satisfied with their purchases and to answer any questions or concerns

- Relationship development of new and existing strategic customers - Establish project budgets with clients - Ensure the timely and successful delivery of our solutions according to customer needs and objectives - Forecast and track key account metrics - Define and clarify project scope - Coordinating resources - Assigning and scheduling work - Project status reporting - tracking project progress (Financial, deadline and financials)

- Manage and coordinate all marketing equipment activity for a Market Unit- Manage, receive and distribute all marketing equipment assets and parts- Provide daily customer service with a focus on coordinating work over the phone- Communicate effectively with the Sales Team on installation activities.- Provide weekly reporting for entire market on status updates and installations

- Delivered excellent customer service by greeting and assisting each customer.- Addressed customer concerns and resolved complaints. - Coached 10 associates and helped them to exceed monthly, quarterly and yearly business sales goals.