Digital Design Consultant
Current・Contributed significantly to the design and development of the Corebridge global website.・Led the rebranding of digital content from AIG to Corebridge on websites/microsites, landing pages, and in multimedia experiences.・Developed a design system for company-wide internal and public-facing digital applications.・Implemented a company-wide marketing email template design system.・Created internal tools and training materials for digital design production.・Developed creative production workflows with interdepartmental SLAs.・Led the creative team on best practices for digital design and implementation.・Collaborated closely with cross-functional teams comprising web/product developers, project managers, copywriters, digital strategists, email developers, and marketing professionals to support both small and large initiatives.・Conducted research, performed A/B testing, and tracked data analytics to inform designs and enhance marketing effectiveness.・Conceptualized and developed national promotional campaigns, working closely with stakeholders to promote initiatives and increase engagement.