Ryan Farmer Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis

- Nearly $7 million in new revenue in 2023- Oversaw creation of Strategic Direction for the company- Executed targeted marketing campaign that utilized a three-prong approach (customized mailer, emails, and voicemail) and implemented metrics to measure effectiveness- Managed 5 Regional Sales Directors

Greater St. Louis

- Project managed a rebrand for the company- Created and updated marketing materials in collaboration with Marketing Designer- Developed monthly internal email newsletter with Marketing Coordinator- Managed a team of three marketing professionals

Greater St. Louis

- 57% increase in organization's revenue YOY- Grew the organization's social media followers: LinkedIn (+342%), Twitter (+47%), Facebook (+10%), and Instagram (+10%)- Conceptualized and launched monthly giving program, resulting in 19 new monthly donors & 85 total gifts in the first year- 957% increase in Give STL Day online donations YOY- Placed Facebook ad buys to grow awareness and drive online donations- $5,000 in new grant funding secured for operations

Greater St. Louis Area

- 35 million earned media impressions in 2020-2021, including a national interview on MSNBC- Executed a digital fundraising campaign targeted to specific zip codes in the St. Louis region- Served as creative lead on six (6) professionally produced videos- Spokesperson for the organization- Developed strategic direction document for the organization, establishing pillars and a path to 2025- Stewarded millions of dollars in financial and in-kind gifts while working on donor and volunteer acquisition

Greater St. Louis Area

- $125,000+ raised from seven Give STL Day digital fundraising campaigns- Secured support from the St. Louis Blues for a new fundraising event to replace the organization’s largest annual fundraiser, Taste of the NFL, after the announcement of St. Louis Rams’ relocation- Wrote and assisted with storyboard for a video shown online and annually to 16,000+ volunteers- Wrote for and edited more than 30 printed newsletters distributed to 20,000+ donors.- Placed Facebook ad buys to grow awareness and drive online donations

Greater St. Louis Area

- $45,000 grant and a new vehicle secured through two successful Facebook voting campaigns - Grew the Foodbank’s Facebook followers by +2,200% and Twitter followers by more than +700%- Conceptualized and produced the “Hunger Is No Joke” comedy event, averaging more than 500 tickets sold annually and featuring national acts that included Mike Birbiglia, John Mulaney, and Colin Jost- Created annual Hunger Action Month media outreach campaign, resulting in thousands of dollars in earned media and thousands of online impressions- Redesigned the Foodbank’s website- Established an annual food and funds drive with Live Nation

Greater St. Louis Area

- Led stations to 120% of their combined digital budget and exceeded 2007 digital revenue by $255,000- Executed major station promotions from start to finish, including Children’s Miracle Network Radiothon, Cardinals’ Opening Day Rally, Komen Race for the Cure, and Boo at the Zoo- Updated and maintained websites- Created and developed new station charitable program called KEZK’s “Christmas in July” benefiting the St. Louis Area Foodbank- Shot and edited videos

Des Moines, Iowa Area

- Coordinated on-air promotions, concerts, movie premieres, and on-site remotes- Handled all exterior marketing for the station, including billboards and print ads- Maintained station’s website- Managed station’s marketing budget- Created station concert proposals