Ryan N. Email & Phone Number

Norwalk, Connecticut, United States

• Key Achievement: Implemented a cross functional go-to-market plan template and managed the first real product launch for the business with Sourcer product and the business’s first AI-driven product.
• Responsible for managing a portfolio of Human Resources tech products, including an ecommerce sitefor job advertising, an AI job description generator, and the JobTarget platform, where all productscould be accessed
• Developed product positioning and competitively differentiated messaging for a product based on user research, customer personas, market insights, and product knowledge
• Authored and launched first customer newsletter, in addition to creating other engaging and informative content, such as product collateral, one pagers, case studies, blog articles, videos, and presentations

Stamford, Connecticut, United States

• Assisted in the rebranding of a digital product through creation of necessary marketing materials and communicating with product and design teams to ensure success
• Aided Product Marketing Lead in developing messaging and achieving KPIs while also managing promotions and offers for a suite of products
• Performed market research, interviewed customers and prospects, as well as keep up with competitor and market intel

New York, United States

• Partnered with clients such as Meta, Truly, Subaru, and Groupon to source influencer talent using theCreatorIQ platform, and ensured alignment with brand vision and campaign-specific criteria
• Analyzed influencer KPIs and campaign performance on daily, weekly and monthly cadence, whileoptimizing campaigns to reach brand's ROI goals

New Jersey, United States

• Key Achievement: Created website experiment on Forbes.com to test if users responded to an exclusive, one-time offer after making an account to help drive the conversion from free users to paid subscribers.
• Defined, managed, and evangelized a cohesive roadmap with input from key partners, while prioritizing key initiatives on roadmap by establishing shared goals
• Developed deep insights on evolving customer requirements and brought the customer's voice into the product development process

Storrs, CT

• Key Achievement: Led over ninety student leaders on the UConn campus and provided proper promotion and marketing for their service-learning programs that benefitted non-profit organizations all across Connecticut.
• Provided marketing for over ninety programs to increase engagement amongst the UConn community
• Designed digital content and graphics for social media platforms and scheduled posts through Hootsuite
• Represented Community Outreach at events and trained new members through seminars and workshops

Bridgeport, Connecticut, United States

• Implemented marketing persona framework by deconstructing audience segments, performing research on customers, and developing PowerPoint presentation for senior management to increase customer satisfaction and benefit.
• Analyzed competitors checking account features and displayed findings through Excel and PowerPoint to the rest of the Digital Marketing team in order to improve our current checking account offerings
• Aided in restructuring of small business and commercial business website by reallocating content into proper landing pages to provide a superior and convenient navigation process for consumer

Rocky Hill, CT

• Manage social media channels utilizing Hootsuite and other technologies to further develop company's social relations
• Responsible for social media content creation and growing the number of followers/interactions on the social media channels
• Review current marketing program activities and initiatives to make recommendations for changes/improvement opportunities
• Perform market analysis and research on competition, assist the team on special projects, and perform other duties as assigned

New Haven, Connecticut

• Utilized real estate software such as Yardi, to access confidential company information and schedule work order request appointments and arrange payments for tenants
• Managed front desk which included greeting tenants and company executives, answering telephones and connecting callers to their respective parties, signing and delivering incoming packages, and handling in-person needs
• Displayed apartments and accompanied tenants during walk-through appointments to assist the Property Manager and Leasing Agents

Ansonia, Connecticut

• Prepared weekly and monthly reports of business strengths and improvements through examining past and present records to identify revenue and clientele
• Issued monthly statements and invoices to customers using online database, NAPA, and developed official Facebook page to enhance company performance

Stratford, Connecticut

• Collaborated with the Youth Initiative Coordinator to promote and advertise Sikorsky Credit Union and their "Live Large and in Charge" program by educating the public on various branches to open checking and savings.
• Analyzed social media platforms while working closely with marketing team to provide valuable insight on current trends amongst peers

Bachelor'S Degree, Marketing

Activities and Societies: Dean's List, Omicron Pledge Class of Alpha Kappa Psi, Public Relations Coordinator for UConn Community Outreach.

Diploma

Activities and Societies: President of the Class of 2017, Former President of the Human Relations Club, Member of After School Chorus.