Dr. Ryann Reynolds is an Assistant Professor of Design in the Marketing & Merchandising Management undergrad programs at the Oregon State University College of Business in the School of Marketing, Analytics, and Design. Her research areas include consumer behavior, shopper marketing, atmospherics, and sensory marketing. She conducts research examining the effects of retail environments on shopper behavioral and affective responses in the path to purchase—investigating why shoppers do the weird things they do. Her research has been published in Journal of Marketing Research and Journal of Retailing. She is a member of the Journal of Retailing ERB.Ryann was recently appointed the Merchandising Management Program Director and is the Faculty Lead of the Retail Management Fundamentals Microcredential. Taught courses include Intro to Merchandising Management (DSGN 276), Retail Environment Strategies (DSGN 471), Retail Management (MKTG 495), and Principle of Marketing (BA 223/390). She is a 2014 AMA-Sheth Fellow and member of the American Marketing Association (AMA), Association for Consumer Research (ACR), Marketing Science Institute (MSI), and American Collegiate Retailing Association (ACRA).Before pursuing her PhD, Ryann was a Sales Manager with JCPenney and a Product Manager with Victoria’s Secret. She opened the first off-mall concept JCPenney store in the Northeast region and a PINK store in conjunction with a Victoria’s Secret store remodel. She completed her PhD in Marketing at the Temple University Fox School of Business and earned her MBA and BS in Marketing, both from the Pennsylvania State University.Go Beavs!