Strategic, analytical, and passionate Social Media and Content Manager with 7+ years of social media strategy, content strategy and growth marketing experience, excited to earn a leading role in growth with a great organization where I can make a positive impact and drive strong results for my team & the business alike.Core Expertise:✓ Strategic Leadership: Developing and executing forward-thinking digital strategies that drive top-line growth and long-term brand equity.✓Data-Driven Innovation: Leveraging analytics to optimize ad spend, increase ROI, and deliver impactful audience insights.✓Integrated Brand Strategies: Crafting cohesive, multi-channel campaigns that resonate deeply with target markets, fostering loyalty and cultural relevance.Key Achievements:✓ Generated over $70M in incremental revenue with a 367% ROAS through strategic paid media initiatives, setting new industry benchmarks.✓ Partnered with global brands such as Netflix, McDonald’s, and Sailor Jerry to deliver campaigns resulting in millions of impressions and sustained engagement.✓ Spearheaded client-focused initiatives that enhanced retention, driving $480K in annual incremental revenue and achieving record satisfaction levels.✓ Managed multimillion-dollar creative budgets while consistently delivering innovative solutions and maintaining cost efficiency.What sets me apart is my ability to balance high-level strategic vision with meticulous execution. Whether managing enterprise-level campaigns, optimizing processes, or cultivating high-performing teams, I approach every challenge with a commitment to excellence and measurable impact.My Leadership Philosophy: I believe in transforming ideas into results by empowering teams, fostering innovation, and maintaining a sharp focus on business objectives. My approach to leadership is rooted in collaboration, strategic foresight, and a relentless drive for success.I welcome opportunities to connect with like-minded leaders, disrupt the ordinary, and craft transformative solutions that redefine success in the digital age. Let’s build the future of growth and innovation together.👉🏾 Connect with me via LinkedIn Messenger 💬 or email 📧 at oshaugry@gmail.com.
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Senior Paid Media ManagerLido LabsMiami, Fl, Us
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Social Media And Content StrategistMedtronica 2023 - PresentAccomplishments: - Generated 6.5M+ Organic Views and acquired 45k new Followers (Instagram) along with 6k new Subscribers (YouTube), via creating, producing, and launching highly shareable content & leveraging trend analysis to optimize engagement & Growth. - Increased Channel Engagement Rate by 141% (Instagram & TikTok), via analyzing content performance metrics & trends and optimizing strategy accordingly. - Drove $285k in Bookings Revenue YTD, via designing, building, and executing comprehensive social media and content creation strategy (over Instagram and TikTok). - Volunteered to coach newly hired and contracted editors, providing brand and strategy guidance to ensure a consistent flow of high-quality content while maintaining strong performance metricsMedtronica is a community and brand that focuses on the intersection between electronic music and mental health. My responsibilities included content strategy, content planning and ideation, hiring and staffing of contractors as well as brand development. -
Sr Paid Media ManagerTrulieve 2023 - 2024Tallahassee, Florida, UsAccomplishments:- Increased site traffic by 350% and increased social media engagement by 236%, driving a 400% follower growth (7.6k to 38k) and boosting CTR by 37.5% (14% to 19%), on Twitter / X via crafting, launching, and optimizing audience-centric campaigns. - Generated $70M in incremental revenue with a 367% ROAS by designing and executing a comprehensive paid media strategy across platforms like Twitter and Digital Display, managing an $8M annual budget.- Achieved a $1.1M cost reduction by identifying and correcting inefficiencies in ad spend allocation.- Awarded additional $5M in team funding (via executive team) through creating and launching an automated paid media dashboard (in PowerBI) in collaboration with Data Analytics Team, enabling real-time performance & highly accurate ROI tracking & reporting. - Initiated and owned partnership between Creative Design & Paid Media teams facilitating collaboration on improving, testing, iterating, and optimizing Social and Ad creatives, leading to highly improved engagement and conversion rates.Trulieve is the largest medical and recreational cannabis company in the U.S., focused on providing high-quality cannabis products and wellness solutions & oversee and optimize multi-channel paid advertising campaigns, manage budgets, analyze performance metrics, and develop strategies to maximize ROI and brand growth. -
Sr. Marketing ManagerDumpling House Media 2021 - 2023Brooklyn, New York, UsAccomplishments:- Acquired 240,000+ new followers (Instagram) for clients during tenure, via owning and executing creative and data-driven content strategies, and aligning with emerging trends and audience interests.- Generated 50M+ impressions for prominent clients such as Netflix, McDonald's, Discovery Channel, Sailor Jerry, and Tullamore Dew (over Instagram, TikTok, and YouTube), via identifying cultural trends, developing viral and shareable content across platforms, as well as forming strategic partnerships.- Drove a 300% increase in brand engagement and visibility by orchestrating highly successful influencer and marketing campaigns that resonated with target demographics. - Held brainstorming sessions and project execution inspired team cohesion, resulting in increased efficiency and creativity within a high-pressure environment.Dumpling House Media is a creative agency specializing in creating scroll-stopping, shareable content and comprehensive full-funnel strategies across social media. I developed and executed innovative content strategies, led the production of captivating visuals narratives, and utilized analytics to optimize performance, driving full-funnel amplification and client growth. -
Business Development Manager | Client RelationsDumpling House Media Jul 2021 - Jun 2022Brooklyn, New York, UsGenerated additional $50k in annual revenue for business in 12 months.
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Operations ManagerMore Students 2018 - 2021Accomplishments:- Achieved a 9.7X ROAS and $7 million in additional revenue via creating, owning, and managing highly targeted lead generation campaigns, resulting in a 300% increase in student enrollments.- Drove a 200% increase in qualified leads (without exceeding budget), via designing and implementing a data-driven ad framework that led to ad spend optimization.- Independently developed and implemented a call center solution to manage increased lead volume, enabling clients to efficiently handle traffic and enroll more students in their programs.More Students is a full-service growth marketing agency specializing in increasing enrollments for career colleges through targeted paid advertising strategies & Develop and executed data-driven marketing strategies, optimize ad campaigns, analyze performance metrics, and drive measurable growth in client enrollments.
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Operations And Sales Manger (First Hire)Mush 2017 - 2018Chicago, Il, UsAccomplishments:- Scaled revenue by 15X within 10 months, leveraging innovative strategies following the company’s Shark Tank debut. - Expanding distribution from three farmers' markets to 65 Whole Foods locations, I drove $1.2M in revenue while implementing logistical strategies that increased operational efficiency and positioned the brand for future scalability. -
Manager Of OperationsBowery Crossfit Feb 2014 - Feb 2017Achieved the highest revenue growth in five years by driving membership expansion and maintaining an exceptional 93% retention rate. Cultivated a high-performing workplace culture centered on unity, respect, support, and excellence, effectively leading and mentoring a team of 12 employees while implementing continuous improvement initiatives that elevated team performance and operational efficiency.
Ryan Oshaughnessy Education Details
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Seton Hall UniversityBachelor Of Arts - Ba
Frequently Asked Questions about Ryan Oshaughnessy
What company does Ryan Oshaughnessy work for?
Ryan Oshaughnessy works for Lido Labs
What is Ryan Oshaughnessy's role at the current company?
Ryan Oshaughnessy's current role is Senior Paid Media Manager.
What schools did Ryan Oshaughnessy attend?
Ryan Oshaughnessy attended Seton Hall University.
Who are Ryan Oshaughnessy's colleagues?
Ryan Oshaughnessy's colleagues are Marquice Brown, Debbie Picou, Nur Furqan, Jennifer Slocum, Tiffany Claunch, Kate Klepetka, Melissa Pellichino.
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