Ryan O'Neil

Ryan O'Neil Email and Phone Number

VP of Demand Generation and Field Marketing @ Island
Texas, United States
Ryan O'Neil's Location
Dallas-Fort Worth Metroplex, United States, United States
About Ryan O'Neil

A result-oriented, strategic marketing executive that believes in leveraging traditional, proven marketing techniques in combination with innovative, unique marketing tactics to drive revenue, grow market share and capture leadership positions in the market place. Skills and Experiences include:Strategic Marketing, Marketing Plan Development & Execution, Sales Collaboration, Executive Relationships and Interaction, Direct Marketing, Telemarketing/Telesales, Online & Offline Marketing, Interactive Marketing, Integrated Marketing, and Personalization.Specialties: Results-driven marketing, ROI, metrics, marketing program analytics, integrated marketing programs, interactive and personalized marketing programs, innovative channels and methods to attract new business, aligning marketing with sales goals to drive revenue, collaborating with partner and channel sales teams, and driving global advancement in marketing strategies and objectives.Passions: Building personal relationships in the workplace, coaching and leading teams, delivering value to the business in unique ways, challenging traditional thinking, exploring the future of business and society, setting a vision and celebrating in the small successes that move us toward the vision, "de-construct to re-construct" (as a child, I built model cars and kit-based remote control cars...as an adult, I have a goal to complete a full kit car build), and winning (I was a competitive soccer player and am still driven by the gratification of hard-fought win)!Connect with me on LinkedIn if you are interested in having me speak at an event or would like to share insights.

Ryan O'Neil's Current Company Details
Island

Island

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VP of Demand Generation and Field Marketing
Texas, United States
Website:
island.io
Employees:
854
Ryan O'Neil Work Experience Details
  • Island
    Vp Of Demand Generation And Field Marketing
    Island
    Texas, United States
  • Island
    Vp Of Demand Generation & Field Marketing
    Island Jan 2023 - Present
    Dallas, Tx, Us
    In this role, I am responsible for the global demand and field marketing strategy and programs. I oversee digital and social media marketing, events, marketing data & nurture, and account-based marketing (ABM).
  • Sapinsight
    Member Of The Executive Advisory Board
    Sapinsight May 2016 - Present
    The SAPinsight Executive Advisory Board is made up of well-respected, passionate leaders who have decades of knowledge, experience, and wisdom in the SAP ecosystem. They each bring a strong set of relationships and strategic strength to provide insights, recommendations, and ideas that will strengthen the strategic direction and relationships that support value for the SAPinsight Community.
  • Amazon Web Services (Aws)
    Head Of Us Field Marketing
    Amazon Web Services (Aws) Jul 2021 - Jan 2023
    Seattle, Wa, Us
    In this role, I lead a team of field marketing leaders responsible for the pipeline growth and new customer acquisition across the United States. This strategy includes partnership with Sales, demand creation, customer engagement, and supporting the full-funnel customer journey.
  • Citrix
    Head Of Paid Media & Nurture
    Citrix Jan 2019 - Jul 2021
    Fort Lauderdale, Fl, Us
    In this role, I have developed a global, centralized nurture strategy that effectively nurtures all qualified marketing leads through a dynamic and personalized experience designed to increase engagement, conversion into sales opportunities, and marketing contributed pipeline. Additionally, I lead a team of nurture marketing managers and paid media marketing managers that develop, manage, and execute programs in support of the demand generation and pipeline goals of the organization. I am also driving innovation within and across our teams, from the use of AI and Machine Learning-based nurture engagement to brand-to-demand paid media and digital programs, reshaping the way we go to market and add value to the business.
  • Citrix
    Global Strategy - Audience & Content Marketing, Global Integrated Marketing
    Citrix Jul 2016 - Jan 2019
    Fort Lauderdale, Fl, Us
    I am responsible for designing and establishing a global strategy for audience engagement and content across paid, earned, and owned channels, developing and aligning content to personas, stages in the audience journey, and sales engagement stages to increase engagement, accelerate progression, and improve performance of marketing programs and campaigns. Working closely with the integrated marketing, digital experience, customer experience, channel & alliance, and digital & social teams, I focus my collaboration on improving the business outcomes of marketing activities across global and regional teams.
  • Sap
    Head Of Sap S/4Hana & Iot Marketing, North America
    Sap Apr 2015 - Jun 2016
    Walldorf, Bw, De
    As head of SAP S/4HANA & IoT Marketing, I was responsible for the launch and market development of SAP’s next generation business application suite, SAP S/4HANA, as well as the SAP Internet of Things (IoT) solution portfolio into North America. To accomplish this, I developed regional and market unit-level strategies in conjunction with executive leaders in the business, influenced by market segmentation, propensity, audience profiles and personas, industry penetration, and sales priorities. I was a contributing member of the global launch and programs team, working collaboratively with global product marketing, global programs, the North America go-to-market team, and product and industry experts in the field to bring marketing programs to market, while leading brand-to-demand and demand-to-cash teams with strategic direction to grow the SAP S/4HANA and IoT businesses. Through this effort, I led the team to achieve 198% of our revenue goal for Q2 2015, achieved 3,700 new customers in the first year-and-a-half of the launch (resulting in the fastest growing product ever launched by SAP) and contributing significantly to a $1.4B business.
  • Sap
    Sr. Director, Strategic Growth Programs, North America
    Sap Apr 2013 - Mar 2015
    Walldorf, Bw, De
    In this role, I am responsible for developing the strategy for, and driving innovation in, marketing programs designed to reach new audiences with new messages and through new channels. I collaborate with cross-functional regional teams as well as global teams to identify innovative ways to tell the stories of our customers, which in turn tells the story of our brand. I leverage a variety of skills to achieve this - working consistently with social media technologies, customer engagement models, video development, developer and influencer networks, and storytelling techniques, with the ultimate goal of connecting our brand to the demand in the marketplace and adding value to our customers and prospects through effective and engaging content, delivered through channels that are relevant to the audience.
  • Sap
    Sr. Director Of Marketing, North America Channels
    Sap Apr 2011 - Mar 2013
    Walldorf, Bw, De
    As a Senior Director, I worked with top SAP partners to define marketing strategies and develop marketing plans to drive sales pipeline and achieve their SAP revenue goals. I was responsible for partner-led demand generation and co-marketing with partners based on the SAP campaign calendar and assets available to partners. I approach my relationships with partners as a marketing consultant to their business, focused on enabling the partner to successfully market and sell the SAP suite of products in the Small & Medium Business marketplace.
  • Sap
    Regional Channel Marketing Director, West Region & Sme
    Sap May 2010 - Apr 2011
    Walldorf, Bw, De
    Responsible for lead generation and opportunity development with SAP partners in the SME space. Provide marketing and demand generation consulting to SAP partners looking to leverage direct marketing, online marketing, social marketing, and events to drive pipeline and revenue for SAP solutions. Develop cross-partner marketing programs that focus on SAP penetration into partners' existing customer base and the identification of new prospects.
  • Mitel
    Technology Sales Executive
    Mitel Feb 2010 - May 2010
    Kanata, Ontario, Ca
    Provide consulting, strategies, and solutions for customers interested in leveraging voice-over-IP, virtualization, and thin client technologies for corporate and remote offices, a mobile workforce, and teleworking/telecollaboration to reduce costs, increase organization productivity, and protect critical voice and data applications against failure or disaster.
  • Staples
    Sr. Field Marketing Manager, Western Region, Us
    Staples Mar 2009 - Jan 2010
    Framingham, Ma, Us
    Head of field marketing for the West region, I managed and directed a team of 10 field marketing professionals in 5 sales regions across the western U.S. that executed strategic and creative marketing programs to increase revenue from current and new customers. Responsible for building and managing relationships with executive-level sales management to drive collaboration between marketing and sales. Drove efficiency in program deployment processes and reporting processes. Team was responsible for improving new business, progressing current opportunities, and increasing share of wallet (SOW) in existing accounts - resulting in developing pipeline, improving margins, and increasing revenue.
  • Sun Microsystems
    Market Program Manager, North America
    Sun Microsystems Jul 2008 - Feb 2009
    Palo Alto, Ca, Us
    Responsible for leading a team of 8 area sales operations managers to achieve performance goals on specific projects, defining parameters and reporting structures for sales operations programs in the North America Region, analyzing sales and customer satisfaction data and reporting on findings, and developing reports to executive management with recommendations to improve business performance.
  • Sun Microsystems
    Sr. Marketing Communications Manager For The Vp Of U.S. Sales
    Sun Microsystems Dec 2007 - Jun 2008
    Palo Alto, Ca, Us
    Responsible for developing a communications plan for the VP of Sales, targeted at the U.S. Sales organization of more than 2,000 reps, managers and area vice presidents, writing and distributing executive communications to the field, including earnings announcements, organizational changes, awards, partnerships, and executive direction, identifying and coordinating speaking engagements for the VP of Sales, including external events and publications as well as partner and customer engagements, and creating the structure and maintaining the content for an intranet site for the U.S. sales team that is positioned as a “one stop shop” for sales related information and tools. Under this role, I also introduced innovative communication channels and techniques, including text messaging, video messages and podcasts. I was also active in the planning and execution of the annual U.S. sales meeting with close to 3,000 attendees.
  • Sun Microsystems
    Head Of Marketing, Storage Business Unit, Americas
    Sun Microsystems Jan 2007 - Dec 2007
    Palo Alto, Ca, Us
    Operating as the Chief Marketing Office (CMO) for the Americas Storage Business Unit, I led a team of 10 marketing executives across the US, Canada and Latin America, to drive growth strategies and demand generation programs into the field. Worked as a member of the leadership team for the Americas storage business unit to align marketing programs to sales goals and objectives, improving results of marketing programs and quality of opportunities generated for sales teams. Led strategy and planning sessions with the corporate business units, including product marketing and corporate integrated marketing teams, to collaborate more effectively and move the business forward.
  • Sun Microsystems
    Sr. Field Marketing Manager, Us Field Marketing
    Sun Microsystems Dec 2005 - Dec 2006
    Palo Alto, Ca, Us
    Responsible for developing marketing programs aligned to sales objectives to drive demand and sales pipeline, collaborating with partner community to develop and execute marketing programs that drive partner revenue and business development within the partner ecosystem, developing and executing events focused on the IT executive, as well as launch events for new products, executing telemarketing/appointment setting, email marketing, direct mail, seminars and promotional campaigns to increase sales pipeline. In addition to territory marketing programs, I was also responsible for executing account-focused marketing programs to go deeper and wider into existing key accounts, in addition to performing market research using IDC data and other market research to determine the Total Addressable Market (TAM) and Sun Addressable Market (SAM) to assist sales and marketing in proper account targeting.
  • Intervoice
    Sap Project Team
    Intervoice Jan 2005 - Dec 2005
    Us
    SAP Implementation Experiences include:• Developing business processes for marketing functions within SAP CRM• Determining security roles and functional roles within SAP CRM• Performing string and integration testing on the SAP CRM module to ensure processes are consistent with pre-defined marketing business processes and developing appropriate training documentation
  • Intervoice
    Sr. Field Marketing Manager, Americas
    Intervoice Jan 2004 - Dec 2005
    Us
    Responsible for developing cooperative marketing programs with alliance partners, including Microsoft, BEA, Sun, HP and Intel, to promote bundled solutions, developing integrated and vertical marketing campaigns focused on finance, healthcare, telecommunications and utilities utilizing print, direct mail, telemarketing and interactive/online marketing channels to promote new product offerings, supporting events with pre- and post-event marketing including direct marketing and telemarketing, developing marketing strategies for product & services launches, and collaborating with an international sales force to develop custom, region-specific marketing campaigns in response to regional dynamics. In addition, I was responsible for managing external advertising, telemarketing, and direct marketing vendors to move from a CAPEX to OPEX marketing financial structureand developing target prospects including CxO, VP-level IT & Telecom and business managers supported by personalized campaigns.
  • Topcall
    Head Of Marketing, Americas
    Topcall Jun 2000 - Dec 2003
    Fr
    Responsible for the development and execution of marketing plans, as well as the development of product positioning and competitive assessments in the Americas. Additionally, I worked with the management board to develop corporate strategies and support the global vision through Marketing and Sales programs and developed and maintained relationships with industry analyst organizations, including Gartner, Radicati, Yankee Group,and Davidson Consulting. I also collaborated with international counterparts in the U.S., Canada, Mexico and Latin America. Additional responsibilities included direct mail, events, and advertising campaigns, performing competitive product reports and communicating competitive advantages.For the channel, I was responsible for the design and implementation of a new partner program, including legal agreements, strategies, and cooperative marketing programs. I also established new partners, and performed partner sales and marketing training.
  • Temerlin Mcclain Advertising
    Account Executive - Relationship Marketing
    Temerlin Mcclain Advertising Nov 1999 - May 2000
    Responsibilities included supporting new products (Intra-Lata Toll and Voice over DSL) with research, market analysis, competitive analysis, pricing, and direct mail activities, in addition to developing and executing relationship marketing programs that include Win-Back, Acquisition and Retention efforts (WAR) for Intra-Lata Toll product line. Additional responsibilities included research analysis and implementation, developing new strategies, executing direct marketing tests, and managing Assistant AE’s, graphic designers and production managers.
  • Maxfield Group
    Ae/Design Marketing Manager
    Maxfield Group Dec 1997 - Oct 1999
    Responsible for new business and account management for the Verizon (previously GTE) and Wilsonart accounts. This included presenting and selling creative concepts, developing recommendations to drive brand awareness, preference, and sales for clients, and supporting events, advertising, and direct marketing efforts through a variety of online and offline media.
  • Square One
    Account Executive
    Square One Dec 1997 - Oct 1999
    London, Gb
    Responsible for new business and account management for the Verizon (previously GTE) and Wilsonart accounts. This included presenting and selling creative concepts, developing recommendations to drive brand awareness, preference, and sales for clients, and supporting events, advertising, and direct marketing efforts through a variety of online and offline media.
  • Hadeler Sullivan Ewing
    Assistant Ae
    Hadeler Sullivan Ewing Oct 1996 - Dec 1997
    Responsible for supporting the Account Executive with client meetings, competitive research, project management, and administrative tasks associated with key accounts.

Ryan O'Neil Skills

Lead Generation Integrated Marketing Product Marketing Demand Generation Crm Strategy Multi Channel Marketing Go To Market Strategy Saas Cross Functional Team Leadership Marketing Strategy Business Development Strategic Partnerships Management Email Marketing Market Planning Return On Investment Competitive Analysis Online Marketing Direct Marketing Product Management Solution Selling Marketing Management Enterprise Software Metrics Leadership Marketing Marketing Communications Analytics Account Management Sales Sales Operations New Business Development Channel Partners Market Research Market Analysis Sales Management Selling Business Alliances Customer Relationship Management Professional Services Mentoring Cloud Computing

Ryan O'Neil Education Details

  • Naveen Jindal School Of Management, Ut Dallas
    Naveen Jindal School Of Management, Ut Dallas
    Strategic Leadership & Marketing Management
  • University Of North Texas
    University Of North Texas
    Marketing

Frequently Asked Questions about Ryan O'Neil

What company does Ryan O'Neil work for?

Ryan O'Neil works for Island

What is Ryan O'Neil's role at the current company?

Ryan O'Neil's current role is VP of Demand Generation and Field Marketing.

What is Ryan O'Neil's email address?

Ryan O'Neil's email address is ry****@****rix.com

What is Ryan O'Neil's direct phone number?

Ryan O'Neil's direct phone number is +165032*****

What schools did Ryan O'Neil attend?

Ryan O'Neil attended Naveen Jindal School Of Management, Ut Dallas, University Of North Texas.

What are some of Ryan O'Neil's interests?

Ryan O'Neil has interest in Social Services.

What skills is Ryan O'Neil known for?

Ryan O'Neil has skills like Lead Generation, Integrated Marketing, Product Marketing, Demand Generation, Crm, Strategy, Multi Channel Marketing, Go To Market Strategy, Saas, Cross Functional Team Leadership, Marketing Strategy, Business Development.

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