Ryan O'Neil Email & Phone Number

Texas, United States

Dallas, Tx, Us

In this role, I am responsible for the global demand and field marketing strategy and programs. I oversee digital and social media marketing, events, marketing data & nurture, and account-based marketing (ABM).

The SAPinsight Executive Advisory Board is made up of well-respected, passionate leaders who have decades of knowledge, experience, and wisdom in the SAP ecosystem. They each bring a strong set of relationships and strategic strength to provide insights, recommendations, and ideas that will strengthen the strategic direction and relationships that support value for the SAPinsight Community.

Seattle, Wa, Us

In this role, I lead a team of field marketing leaders responsible for the pipeline growth and new customer acquisition across the United States. This strategy includes partnership with Sales, demand creation, customer engagement, and supporting the full-funnel customer journey.

Fort Lauderdale, Fl, Us

In this role, I have developed a global, centralized nurture strategy that effectively nurtures all qualified marketing leads through a dynamic and personalized experience designed to increase engagement, conversion into sales opportunities, and marketing contributed pipeline. Additionally, I lead a team of nurture marketing managers and paid media marketing managers that develop, manage, and execute programs in support of the demand generation and pipeline goals of the organization. I am also driving innovation within and across our teams, from the use of AI and Machine Learning-based nurture engagement to brand-to-demand paid media and digital programs, reshaping the way we go to market and add value to the business.

Fort Lauderdale, Fl, Us

I am responsible for designing and establishing a global strategy for audience engagement and content across paid, earned, and owned channels, developing and aligning content to personas, stages in the audience journey, and sales engagement stages to increase engagement, accelerate progression, and improve performance of marketing programs and campaigns. Working closely with the integrated marketing, digital experience, customer experience, channel & alliance, and digital & social teams, I focus my collaboration on improving the business outcomes of marketing activities across global and regional teams.

Walldorf, Bw, De

As head of SAP S/4HANA & IoT Marketing, I was responsible for the launch and market development of SAP’s next generation business application suite, SAP S/4HANA, as well as the SAP Internet of Things (IoT) solution portfolio into North America. To accomplish this, I developed regional and market unit-level strategies in conjunction with executive leaders in the business, influenced by market segmentation, propensity, audience profiles and personas, industry penetration, and sales priorities. I was a contributing member of the global launch and programs team, working collaboratively with global product marketing, global programs, the North America go-to-market team, and product and industry experts in the field to bring marketing programs to market, while leading brand-to-demand and demand-to-cash teams with strategic direction to grow the SAP S/4HANA and IoT businesses. Through this effort, I led the team to achieve 198% of our revenue goal for Q2 2015, achieved 3,700 new customers in the first year-and-a-half of the launch (resulting in the fastest growing product ever launched by SAP) and contributing significantly to a $1.4B business.

Walldorf, Bw, De

In this role, I am responsible for developing the strategy for, and driving innovation in, marketing programs designed to reach new audiences with new messages and through new channels. I collaborate with cross-functional regional teams as well as global teams to identify innovative ways to tell the stories of our customers, which in turn tells the story of our brand. I leverage a variety of skills to achieve this - working consistently with social media technologies, customer engagement models, video development, developer and influencer networks, and storytelling techniques, with the ultimate goal of connecting our brand to the demand in the marketplace and adding value to our customers and prospects through effective and engaging content, delivered through channels that are relevant to the audience.

Walldorf, Bw, De

As a Senior Director, I worked with top SAP partners to define marketing strategies and develop marketing plans to drive sales pipeline and achieve their SAP revenue goals. I was responsible for partner-led demand generation and co-marketing with partners based on the SAP campaign calendar and assets available to partners. I approach my relationships with partners as a marketing consultant to their business, focused on enabling the partner to successfully market and sell the SAP suite of products in the Small & Medium Business marketplace.

Walldorf, Bw, De

Responsible for lead generation and opportunity development with SAP partners in the SME space. Provide marketing and demand generation consulting to SAP partners looking to leverage direct marketing, online marketing, social marketing, and events to drive pipeline and revenue for SAP solutions. Develop cross-partner marketing programs that focus on SAP penetration into partners' existing customer base and the identification of new prospects.

Kanata, Ontario, Ca

Provide consulting, strategies, and solutions for customers interested in leveraging voice-over-IP, virtualization, and thin client technologies for corporate and remote offices, a mobile workforce, and teleworking/telecollaboration to reduce costs, increase organization productivity, and protect critical voice and data applications against failure or disaster.

Framingham, Ma, Us

Head of field marketing for the West region, I managed and directed a team of 10 field marketing professionals in 5 sales regions across the western U.S. that executed strategic and creative marketing programs to increase revenue from current and new customers. Responsible for building and managing relationships with executive-level sales management to drive collaboration between marketing and sales. Drove efficiency in program deployment processes and reporting processes. Team was responsible for improving new business, progressing current opportunities, and increasing share of wallet (SOW) in existing accounts - resulting in developing pipeline, improving margins, and increasing revenue.

Palo Alto, Ca, Us

Responsible for leading a team of 8 area sales operations managers to achieve performance goals on specific projects, defining parameters and reporting structures for sales operations programs in the North America Region, analyzing sales and customer satisfaction data and reporting on findings, and developing reports to executive management with recommendations to improve business performance.

Palo Alto, Ca, Us

Responsible for developing a communications plan for the VP of Sales, targeted at the U.S. Sales organization of more than 2,000 reps, managers and area vice presidents, writing and distributing executive communications to the field, including earnings announcements, organizational changes, awards, partnerships, and executive direction, identifying and coordinating speaking engagements for the VP of Sales, including external events and publications as well as partner and customer engagements, and creating the structure and maintaining the content for an intranet site for the U.S. sales team that is positioned as a “one stop shop” for sales related information and tools. Under this role, I also introduced innovative communication channels and techniques, including text messaging, video messages and podcasts. I was also active in the planning and execution of the annual U.S. sales meeting with close to 3,000 attendees.

Palo Alto, Ca, Us

Operating as the Chief Marketing Office (CMO) for the Americas Storage Business Unit, I led a team of 10 marketing executives across the US, Canada and Latin America, to drive growth strategies and demand generation programs into the field. Worked as a member of the leadership team for the Americas storage business unit to align marketing programs to sales goals and objectives, improving results of marketing programs and quality of opportunities generated for sales teams. Led strategy and planning sessions with the corporate business units, including product marketing and corporate integrated marketing teams, to collaborate more effectively and move the business forward.

Palo Alto, Ca, Us

Responsible for developing marketing programs aligned to sales objectives to drive demand and sales pipeline, collaborating with partner community to develop and execute marketing programs that drive partner revenue and business development within the partner ecosystem, developing and executing events focused on the IT executive, as well as launch events for new products, executing telemarketing/appointment setting, email marketing, direct mail, seminars and promotional campaigns to increase sales pipeline. In addition to territory marketing programs, I was also responsible for executing account-focused marketing programs to go deeper and wider into existing key accounts, in addition to performing market research using IDC data and other market research to determine the Total Addressable Market (TAM) and Sun Addressable Market (SAM) to assist sales and marketing in proper account targeting.

Us

SAP Implementation Experiences include:• Developing business processes for marketing functions within SAP CRM• Determining security roles and functional roles within SAP CRM• Performing string and integration testing on the SAP CRM module to ensure processes are consistent with pre-defined marketing business processes and developing appropriate training documentation

Us

Responsible for developing cooperative marketing programs with alliance partners, including Microsoft, BEA, Sun, HP and Intel, to promote bundled solutions, developing integrated and vertical marketing campaigns focused on finance, healthcare, telecommunications and utilities utilizing print, direct mail, telemarketing and interactive/online marketing channels to promote new product offerings, supporting events with pre- and post-event marketing including direct marketing and telemarketing, developing marketing strategies for product & services launches, and collaborating with an international sales force to develop custom, region-specific marketing campaigns in response to regional dynamics. In addition, I was responsible for managing external advertising, telemarketing, and direct marketing vendors to move from a CAPEX to OPEX marketing financial structureand developing target prospects including CxO, VP-level IT & Telecom and business managers supported by personalized campaigns.

Fr

Responsible for the development and execution of marketing plans, as well as the development of product positioning and competitive assessments in the Americas. Additionally, I worked with the management board to develop corporate strategies and support the global vision through Marketing and Sales programs and developed and maintained relationships with industry analyst organizations, including Gartner, Radicati, Yankee Group,and Davidson Consulting. I also collaborated with international counterparts in the U.S., Canada, Mexico and Latin America. Additional responsibilities included direct mail, events, and advertising campaigns, performing competitive product reports and communicating competitive advantages.For the channel, I was responsible for the design and implementation of a new partner program, including legal agreements, strategies, and cooperative marketing programs. I also established new partners, and performed partner sales and marketing training.

Responsibilities included supporting new products (Intra-Lata Toll and Voice over DSL) with research, market analysis, competitive analysis, pricing, and direct mail activities, in addition to developing and executing relationship marketing programs that include Win-Back, Acquisition and Retention efforts (WAR) for Intra-Lata Toll product line. Additional responsibilities included research analysis and implementation, developing new strategies, executing direct marketing tests, and managing Assistant AE’s, graphic designers and production managers.

Responsible for new business and account management for the Verizon (previously GTE) and Wilsonart accounts. This included presenting and selling creative concepts, developing recommendations to drive brand awareness, preference, and sales for clients, and supporting events, advertising, and direct marketing efforts through a variety of online and offline media.

London, Gb

Responsible for new business and account management for the Verizon (previously GTE) and Wilsonart accounts. This included presenting and selling creative concepts, developing recommendations to drive brand awareness, preference, and sales for clients, and supporting events, advertising, and direct marketing efforts through a variety of online and offline media.

Responsible for supporting the Account Executive with client meetings, competitive research, project management, and administrative tasks associated with key accounts.

Mba, Strategic Leadership & Marketing Management

Bba, Marketing