Ryan O'Neill-Moon Email & Phone Number

Greater Philadelphia Area

In this role, I led the Fox Chase Cancer Center marketing department, setting the organization’s overall marketing strategy while managing a highly-engaged internal team and multiple vendors to deliver high-impact campaigns that strengthened Fox Chase's position as the #1 consumer choice for cancer care in the Philadelphia market.

Philadelphia, Pa

In this role, I planned, executed and analyzed all of Fox Chase Cancer Center's digital marketing campaigns. In addition, I led the development of digital marketing plans to bolster and complement offline advertising campaigns. The key area of focus in this position was driving new patient volume by mapping patient journeys and audience insights into actionable digital marketing campaigns that included: - Paid search campaigns- Landing page creation and optimization - Display advertising- Content marketing- Paid and organic social media - Email marketing

Philadelphia, Pa

Interactive Marketing And Web Strategy Division

• Collaborated directly with strategic marketing directors to plan, execute and analyze paid search campaigns• Developed a breadth of digital content including web copy, videos, social media content and digital advertising• Managed social media accounts, coordinates social media content calendar, develops content to support marketing initiatives and engage audiences• Performed SEO, including keyword research and link analysis, and provides online content recommendations • Managed web content for the Penn Heart and Vascular service line, which includes the clinical, research and academic arms of Penn’s cardiovascular division• Combined creative and technical expertise to create in-house video from concept through delivery of final product• Provided analytics to marketing colleagues and clinical clients. Analytics reports were primarily gathered from Google Analytics, Google Ads and Salesforce

Marlton, Nj