Product Management leader focused on new client acquisition through hands-on product experience and self-serve digital journeys. I leverage data and insight to drive experiments and optimization , turning feedback into opportunities to build products people love, leading to a growing user base, higher usage, and ulitmately increased revenue. AI Assistants and Digital Labor are changing the way we work and this product-led growth motion will help organizations discover how they can leverage IBM watsonx Orchestrate, watsonx Assistant, and Watson Discovery to evolve their business.

Leading a team focused on delivering product-led growth. We use data and insight to devise experiments, optimize the digital funnel, and enable sellers to convert inbound responses into opportunities.

Product Management team lead for digital experience and trials in our Automation portfolio of products. In this role I help deliver a seamless, end-to-end journey so users can easily discover, try, and buy IBM Automation solutions. I help connect the self-serve and seller-guided customer journeys so a user can quickly identify, understand, and extract maximum value from IBM solutions.

As a Digital Offering Manager I work with sales, marketing, R&D, and product teams to optimize the digital experience for current and future customers of our Digital Business Automation portfolio. In this role I increased trial sign ups and trial to paid conversion rates through comprehensive nurture experiences.

Work with digital sellers and digital marketing team to build sales pipeline and improve conversion rates. Focused on helping sellers reach revenue goals by leveraging World Wide and North America marketing programs in the field and providing guidance on meaningful follow up on inbound leads.‣ Assist sellers in adapting product messaging for field campaigns‣ Provide lead quality feedback to digital marketing team‣ Work with cross functional teams to deploy marketing campaigns‣ Provide support for Account Based Marketing initiatives‣ Support rollout and adoption of marketing technology‣ Share best practices and expertise on various marketing channels

Led the digital marketing team to provide support for sales/talent acquisition goals and deliver valuable content to our distinct audiences. Developed and executed customer-focused lead acquisition and nurture strategies that turn strangers into brand advocates. Rooted in the inbound method and valuable content, the digital marketing team leverages a variety of channels to generate brand engagement and provide consistent touch-points throughout the lead lifecycle.• Develop and execute digital marketing strategy that incorporates PPC, SEO, Social Media, Email, and Marketing Automation to reach qualified lead goals.• Manage the digital marketing team, including Email and Social Media Marketing Managers.• Manage five corporate websites and lead web development projects.• Manage HubSpot portals and Google Data Studio dashboards for reporting analytics and delivering insight.

• Manage company websites using Wordpress and Hubspot.• Responsible for corporate blogs, including: editorial calendar, content development, creation, curation, and distribution across a variety of channels.• Manage and advise on social media strategies for four distinct business units. Platforms include: Facebook, LinkedIn, Twitter, Google+, SlideShare, YouTube, Pinterest, Instagram, and Snapchat.• Manage PPC and SEO campaigns both internally and with outside vendors.• Report and analyze website traffic using Google Analytics and other tools to provide actionable insight.• Develop, optimize, and execute email campaigns for multiple business units and lines of business. Focusing on list segmentation, data integrity, and defining desired outcomes.• Develop automated workflows in Hubspot to provide relevant and consistent brand touch points for clearly defined audiences.

Digital and Social Marketing, Public Relations (January 1, 2014 - June 26, 2015)Responsible for Content, Social Media Marketing, and Public Relations at a B2B software company specializing in HR technology. In this role I implemented a social media strategy that has more than tripled campaign influence and response.• Devised/implemented social media marketing strategy that has resulted in increased engagement, community, and lead generation. • Manage multiple social media outlets, including: LinkedIn, Facebook, Twitter, Google+, SlideShare, and YouTube leading to increased engagement and community growth.• Public Relations: press releases, media/analyst relations, relationship building, and coordinating with stakeholders across departments and organizations. Build relationships with industry thought leaders and influencers.• Expert content creation and distribution in multiple formats.• Analysis using Hootsuite, Google Analytics, Salesforce.com, Pardot, and Marketo to optimize strategy.• Develop content and manage editorial calendar for corporate blog.• Execute integrated campaigns across channels and formats, ensuring consistent brand messaging and identity throughout.• Work across teams to develop top content and product messaging.• Monitor social media for key competitive, customer, and community insight.Marketing Specialist (Nov 2012-Dec. 2013)Created event marketing campaigns, focused on strategic communication and lead generation. Managed marketing events program, including: 50+ trade shows a year (trade show scheduling, staffing, budgets, and campaign timelines) and annual Users Conference co-organizerOffice Administrator/SLS Administrator (Jan. 2012-Nov. 2012)

Front Desk and Administrative Assistant, Convention and Event Staff, and Inbound Call Center/Customer Service Representative positions.

Front desk administration, meeting space and calendar coordination, expense reports, and file management.

Oversaw Event Services, Concessions and Front of House of a multi-space venue, seating up to 700 patrons in 4 performance spaces. Coordinated with clients and vendors to facilitate and enhance special events.

Focused on event development and marketing and high-level customer service as manager of cocktail lounge.