• Design and implement 360° marketing programs that support national programming and local sales initiatives with major retailers in the grocery, drug and convenience channels across Northern California• Assess, negotiate and execute region media opportunities (print, radio, ooh), sponsorships and partnerships• Manage 2 full-time vitaminwater brand representatives, each responsible for the effective field level execution of local and national program retail samplings as well as high-profile event sponsorship activation across Northern California• Communicate all marketing activity to sales teams and distributor partners, ensuring excellent execution

• Executed advertising recaps for Live Nation’s major corporate sponsors for the 2005 and 2006 concert seasons held at the Fillmore and Warfield music venues in San Francisco, CA• Collected and organized all relevant Live Nation ads placed in major local newspapers for historical records • Assisted sponsorship coordinators and sales staff with daily office operations• Aided in the local booking of major artists for concerts and festivals held at amphitheatre and club venues across Northern California

• Assisted the general manager and operations manager with day-to-day responsibilities and operations for the proper execution of over 25 large scale (22,000+ fans) concerts held at the Shoreline Amphitheatre• Crafted responses to hundreds of guest surveys during the 2006 concert season for every show held at the Shoreline Amphitheatre• Served as a “secret shopper” on show days to determine which areas of the venue’s operations needed improvements or adjustments• Drafted and submitted show reports which were analyzed by the general manager for progress assessment purposes

• Coordinated attendance driving promotional activities and served as gameday marketing coordinator for the UConn men’s soccer program - Led the Big East in attendance for the past 3 years. - Averaged 2,461 fans per game at Morrone Stadium in 2005.• Assisted in the gameday marketing activities for the UConn Men’s and Women’s basketball programs as well as the UConn Football program• Coordinated attendance driving promotional activities and served as gameday marketing coordinator for the UConn baseball program• Facilitated all of the charitable contributions made by the Division of Athletics to hundreds of charities within the State of Connecticut • Maintained the contractual obligations set forth in over 35 corporate sponsorship agreements.Served as the account manager for the Cingular Wireless, Outback Steakhouse, Pizza Hut, and Golfer’s Warehouse accounts as well as many local Connecticut businesses in the corporate partner program.• Conceptualized and implemented season-long in-game promotions for our corporate partners at basketball, football and Olympic sporting events• Designed and coordinated the production of giveaway items for as many as 10,000 fans at UConn basketball and football games• Designed attendance driving mechanisms such as newspaper ads, fliers, sandwich boards, campus wide emails, etc. to promote Olympic sporting events at the University of Connecticut