I am a creative professional with a very diverse, well-rounded background in all aspects of product design, graphic design and design management. My career began designing and creating professional, collegiate and licensed sports collectible memorabilia at K2 Licensed Products, and evolved into managing the product development and packaging design teams. From there, I moved on to Competitor Group, designing all of the merchandise, apparel, accessories, event and expo signage for the Rock ‘n’… Show more I am a creative professional with a very diverse, well-rounded background in all aspects of product design, graphic design and design management. My career began designing and creating professional, collegiate and licensed sports collectible memorabilia at K2 Licensed Products, and evolved into managing the product development and packaging design teams. From there, I moved on to Competitor Group, designing all of the merchandise, apparel, accessories, event and expo signage for the Rock ‘n’ Roll Marathon Series and other various endurance events/series. While at Competitor Group, I was promoted to Design Manager, where I oversaw the entire events division design team. At TaylorMade-adidas Golf, I was a lead designer focused on marketing graphics for print, web, catalog and various forms of POS signage & packaging. I oversaw and directed numerous photo shoots across all brands with many TOUR professionals as well as many studio shoots focusing on product. Most recently I was the Art Director at Seven20, where I managed a product design team that created hundreds of new licensed home goods, toys and novelties products for all of the biggest pop-culture licenses in the world.My experience working directly with licensors, internal marketing and sales teams, domestic printers and overseas factories has given me the type of experience that you normally don't find in a creative professional. The vast knowledge that I have gained throughout my career has given me the opportunity to create the best possible design solutions that are consistently on time, within budget, and exceeding the clients expectations. Take a look at my portfolio to see some of my work, and please feel free to contact me to find out how I can help your company with any type of creative or design management needs. Show less

Responsible for all creative executions for over 150 product types across home & toy categories for over 20 of the world’s biggest pop culture licenses such as Disney, Star Wars, Barbie, Hot Wheels, Hello Kitty, Marvel, Harry Potter, etc.Manage a design team consisting of 2 Senior Designers, 2 Packaging Designers and 3 Production Designers on overall look & feel of entire product line, from concept stages, licensor approval and overseas factory communication.Responsible for… Show more Responsible for all creative executions for over 150 product types across home & toy categories for over 20 of the world’s biggest pop culture licenses such as Disney, Star Wars, Barbie, Hot Wheels, Hello Kitty, Marvel, Harry Potter, etc.Manage a design team consisting of 2 Senior Designers, 2 Packaging Designers and 3 Production Designers on overall look & feel of entire product line, from concept stages, licensor approval and overseas factory communication.Responsible for assigning projects, managing workload, directing and reviewing art, and providing feedback in a fast-paced environment.Report directly to the President/Owner of the company and work directly with the executive team to identify creative opportunities, communicate creative with licensors, and determine solutions for retail opportunities.Created all assets for company rebrand from Underground Toys to Seven20, from corporate identity to trade show graphics, and provide art direction on all catalog updates, sales tools and retailer pitch decks.Established and implemented a project management system (Teamwork Projects) to document & maintain effective processes and workflow within creative department, sourcing and sales, providing maximum visibility on key dates and deadlines.Lead various creative meetings to prioritize individual designers workload, share information with creative team on retail opportunities & sales needs, and news and updates based on licensor feedback. Show less

Create industry-leading marketing materials for the TaylorMade, adidas Golf, Ashworth and Adams Golf brands, including POS signage, print and digital advertising, packaging & hangtags, identity & branding projects, large-format graphics, etc.Lead designer at adidas Golf & Ashworth Golf which consisted of creating seasonal catalogs, lookbooks, point-of-sale signage, seeding kits, retail signage and web banners.Responsible for the direction and execution of on-location photoshoots… Show more Create industry-leading marketing materials for the TaylorMade, adidas Golf, Ashworth and Adams Golf brands, including POS signage, print and digital advertising, packaging & hangtags, identity & branding projects, large-format graphics, etc.Lead designer at adidas Golf & Ashworth Golf which consisted of creating seasonal catalogs, lookbooks, point-of-sale signage, seeding kits, retail signage and web banners.Responsible for the direction and execution of on-location photoshoots with many TOUR professionals and models, from casting selection, photography direction, pre and post-production. Oversaw dozens of in-studio product specific photoshoots as well.Design lead on many branding projects, such as the Majors logos, internal activations, myRoundPro, Tour Preferred & TaylorMade’s “#1 bug” identity system. Show less

Direct all creative executions for the Rock 'n' Roll Marathon Series, TriRock, Columbia Muddy Buddy Ride & Run Series, ING KiDS ROCK and endurance[LIVE] events—From printed collateral to signage, merchandise and promotional products, advertising and branding.Researched, implemented and maintained a project management system that has given our team the ability to increase our workload 400% over a 1-year span with the same amount of designers.Create all corporate identity for all… Show more Direct all creative executions for the Rock 'n' Roll Marathon Series, TriRock, Columbia Muddy Buddy Ride & Run Series, ING KiDS ROCK and endurance[LIVE] events—From printed collateral to signage, merchandise and promotional products, advertising and branding.Researched, implemented and maintained a project management system that has given our team the ability to increase our workload 400% over a 1-year span with the same amount of designers.Create all corporate identity for all divisions of the company, as well as put together detailed logoslick packages for both internal designers and external vendors. Show less

Researched trends & printing techniques from alternative industries and created apparel designs for the Rock 'n' Roll Marathon Series, from men's & women's cotton tee's to fully sublimated custom technical apparel .Responsible for selecting vendors for both overseas & domestic production of apparel & souvenir products, attended press checks at local printers and reviewed/revised electronic proofs.Along with the Director of Merchandise, created a line plan template for RnR Series… Show more Researched trends & printing techniques from alternative industries and created apparel designs for the Rock 'n' Roll Marathon Series, from men's & women's cotton tee's to fully sublimated custom technical apparel .Responsible for selecting vendors for both overseas & domestic production of apparel & souvenir products, attended press checks at local printers and reviewed/revised electronic proofs.Along with the Director of Merchandise, created a line plan template for RnR Series apparel sponsor to take over the design of merchandise, with my role shifting into overseeing the art direction of the line. Show less

Responsible for the design of all printed retail apparel products such as t-shirts, jackets, caps, sweatshirts, zip-up hoodies, beanies, and gloves.Work directly with TRS president to establish new concepts, as well as directly with printers and suppliers by developing detailed spec packages to ensure quick, cost-efficient implementation.Client list includes events such as the Nautica New York City Marathon, ING NYC & Miami Marathons, Toyota US Open Triathlon, Muddy Buddy… Show more Responsible for the design of all printed retail apparel products such as t-shirts, jackets, caps, sweatshirts, zip-up hoodies, beanies, and gloves.Work directly with TRS president to establish new concepts, as well as directly with printers and suppliers by developing detailed spec packages to ensure quick, cost-efficient implementation.Client list includes events such as the Nautica New York City Marathon, ING NYC & Miami Marathons, Toyota US Open Triathlon, Muddy Buddy, United States Tennis Association, Lifetime Fitness Triathlon, and The CapTex Triathlon.Helped Team Retail Solutions establish core product lines based on current trends in the industry as well as providing product comps for an online merchandise store to showcase available merchandise.Additional responsibilities include providing art for point-of-purchase materials, signage and booth graphics for event services, and products such as pins, key chains, etc. Show less

Led Product Development team of a $35 million dollar licensed sports & entertainment company which produced sporting goods and collectible products for clients such as NFL, MLB, NBA, NCAA, Disney, Warner Bros. and Marvel.Oversaw entire development process from initial brainstorming, technical design, pricing, material selection, tooling and production lead times.Worked closely with Procurement team on overseas factory selection and production schedules as well as safety testing… Show more Led Product Development team of a $35 million dollar licensed sports & entertainment company which produced sporting goods and collectible products for clients such as NFL, MLB, NBA, NCAA, Disney, Warner Bros. and Marvel.Oversaw entire development process from initial brainstorming, technical design, pricing, material selection, tooling and production lead times.Worked closely with Procurement team on overseas factory selection and production schedules as well as safety testing and overall quality standards.Developed “Attack-Plan Playbook Football” which was an exclusive Wal-Mart end-cap promotion that generated $1.1 million in revenue for 2007.Created an inflatable sports line that was taken by clients such as Target, Toys r Us, Modell’s, Dick’s Sporting Goods and The Sports Authority.Implemented a new “Planogram” process to help clients see what our products would look like on their shelves while still in concept phase. Show less

Lead Designer for Product Development team that produced many collectible products, such as the “Stadium Chair” for Avon, which generated $500k in revenue in 2006. This exclusive product was featured in Avon’s MLB Opening Day catalog.Created Bobble-Head programs with unique display stands and packaging for clients such as Burger King (Sacramento Kings), Chevron (San Francisco Giants), Hardees (Carolina Panthers), and Carl’s Jr. (Los Angeles Lakers).Worked closely with PD Manager… Show more Lead Designer for Product Development team that produced many collectible products, such as the “Stadium Chair” for Avon, which generated $500k in revenue in 2006. This exclusive product was featured in Avon’s MLB Opening Day catalog.Created Bobble-Head programs with unique display stands and packaging for clients such as Burger King (Sacramento Kings), Chevron (San Francisco Giants), Hardees (Carolina Panthers), and Carl’s Jr. (Los Angeles Lakers).Worked closely with PD Manager to schedule new product concept meetings as well as presentations with various clients.Responsible for creating all technical spec sheets for new and existing products as well as setting up Art Department specs for the Design and Production teams.Devised a pallet display configuration for the Sales and Marketing teams which gave them the ability to quickly explain to their customers exactly how many of our products fit on a pallet. Show less

Worked on Multiple projects in both an individual and a team environment, for clients such as MLB, NFL and NCAA.Effectively handled production responsibilities including film output for domestic printing, while creating new product ideas for the Marketing team.Set the company standard for “Hot-Market” designs by providing logo families for playoff/championship situations, as well as establishing “Trend-Designs”, overall increasing sales and saving time for both the Sales and… Show more Worked on Multiple projects in both an individual and a team environment, for clients such as MLB, NFL and NCAA.Effectively handled production responsibilities including film output for domestic printing, while creating new product ideas for the Marketing team.Set the company standard for “Hot-Market” designs by providing logo families for playoff/championship situations, as well as establishing “Trend-Designs”, overall increasing sales and saving time for both the Sales and Design teams. Show less