Ryan James O'Sullivan Email & Phone Number

Vancouver , British Columbia, Ca

Woodbridge , Ontario, Ca

As Director of Analytics, spearheaded product ownership and strategic direction for data and analytical components within the UW software product line. Led the charge in enhancing business intelligence functionalities while serving as a subject matter expert and mentor within both product and engineering teamsEstablished and led an analytics practice focused on delivering actionable insights on product performance and business intelligence, integrating diverse data sources and employing cloud architecture (AWS, Redshift, DBT) alongside on-premises legacy systems (MSSQL Server), with visualization facilitated through PowerBI.Directed a cross-functional project team to drastically improve the BI and analytics functionality inside of the UW product line; from concept inception to requirements gathering, design, and implementation, culminating in a pivotal milestone release (6.0) for the UW product. This release significantly bolstered analytics capabilities, introducing key features such as a dashboard system, a data event stream, an A/B testing framework, and enhancements to the product's data model. Built improved integration with artificial intelligence and machine learning, facilitating the seamless integration of bots with the UW platformInitiated a comprehensive overhaul of internal processes within the product team, resulting in a marked reduction in friction from ideation to product delivery. Streamlined processes for identifying, prioritizing, and detailing product changes, fostering greater agility within engineering teams

Chicago, Illinois, Us

First data hire for a startup, responsible for building & operationalizing a full stack analytics organization; built from the ground up the teams, data architecture, pipelines and data use cases (machine learning models, reporting, dashboarding, insights, etc). Acted as a subject matter expert, and champion for data based decision making throughout the organizationDesigned and built a measurement & insights strategy for the business; building out a full range of KPIs, supporting data structures and outputs to run the business “data first”. Implemented data structures & stores, ELT processes and reporting to serve the organization (tech stack: AWS primary cloud, Snowplow for event streaming, Snowflake for warehousing, dbt for modeling, Matillion for ingestion and orchestration, Tableau for visualization, and python for modeling, machine learning and programmatic wrangling)Implemented machine learning algorithms to develop predictive models for customer churn, customer segmentation and product friction identification, resulting in a 15% reduction in churn rate, driving significant revenue growth for the organization.Responsible for a portfolio of insight driven optimizations and A/B tests attributed to double digit growth in ecommerce traffic, and double digit increases in order value (~60%), LTV and conversion (+18%)Provided product & analytics leadership on several product go lives, successfully launching many products and features including: remote assistance for home repair, remote third party warranty services, home service booking portal, a contact center platform built on Twilio flex and more

Toronto, Ontario, Ca

Responsible for a team of Product Owners, Business Analysts and UX Designers/Design Leads; tasked with eCommerce platform ownership driving sales optimizations and product innovations to increase sales, improve LTV and drive retention.Led a successful project to integrate Rakuten Kobo with Walmart, a complex and one of a kind partnership with one of the world's largest retailers resulting in exponential customer growth in the US market.Led an improvements task force for Rakuten Kobo's Audiobooks subscription business, improving engagement and retention rates of new subscribers by 9%. Working with my lead designer, led a complete journey mapping of the audiobooks business; consulting users, engaged in broad user research to identify and action a list of iterations to improve the audiobooks business.Led and implemented a new product process, working through designing the process and managing the teams through the changes. A significant overhaul that drastically refocused Rakuten Kobo's product teams to focus on genuine user & market problems and reducing inside-out thinking

Toronto, Ontario, Ca

Led a team of analysts & data engineers with responsibility for product analytics, business intelligence, price & margin optimization and sales forecasting. Additionally supported the book publishing community as a subject matter expert on publishing analytics; providing white papers, conference presentations and consultancy servicesDesigned, tested, implemented and iterated on a multi-tiered pricing strategy that struck the balance between competing with Amazon, Apple & Google, ensuring LTV & customer customer retention and optimizing margins; resulting in a 15% increase in margin attributable solely to this optimization work (8% in the subsequent year)Implemented, trained and maintained machine learning algorithms that covered a wide range of use cases from pricing algorithms, to churn prediction and customer segmentation. These were vital contributors to our revenue optimization strategy that drove double digit growth in revenue and margin. Implemented first in market content consumption analytics, providing content publishers with a portal and dataset that gave insight into how customers consume their content. This data led to editorial decisions being made by “Big Five” publishers using a completely new mindset that my team and I designed and sold in to the industryImplemented a full revamp of the business intelligence strategy of the content sales organization; overhauling the data warehouse, data structure, and a dashboard refresh, drastically improving market responsiveness in a rapidly changing competitive landscape

Toronto, Ontario, Ca

Led a team of inventory analysts, and functional analysts with responsibility for Inventory Management & Supply Chain Optimization for Indigo's online business. Served on the senior leadership committee for indigo.caRevamped the online inventory sourcing strategy & implemented a new sourcing algorithm resulting in a 10% improvement in product in stocks within 3 months, while reducing reliance on costly third party distributors by 18% improving per unit profitability / ~12% bottom line contribution, and was a key contributor to the online business turning its first profit (-100k in annual losses up to 6m in profit; ensuring that profitability was structural to maintain that profitable position in a very difficult space in Amazon’s home turf of books)Successfully opened a new warehouse and implemented SAP EWM leading to improved customer fulfillment rates, reduced costs and improved capacity for a more diverse range of product groups

Toronto, Ontario, Ca

Responsible for identifying gaps in processes and systems relating to the retail channel supply chain. Identified, designed and worked with engineering to implement improved solutions for allocations, forecast accuracy reporting, article setup and space planning optimization resulting in consistent +99% in-stock rates and improved sales across all store channels (mall + large format)Product owner for the supply chain & demand planning tools in SAP, SAP Business Warehouse, 3M Highjump, MS Excel and MS Access, maintaining and prioritizing a backlog of improvements, working with engineering to improve internal toolingBuilt reporting in SAP BW, MS Access and MS Excel improving visibility of product stock performance for analysts, reducing errors in forecasting and fulfillment plans

Toronto, Ontario, Ca

Successfully managed replenishment for Indigo’s key titles program (Indigo’s Bestseller list and CEO's picks programs), which represented ~10% of total company revenue, maintaining accurate demand forecasts for some of the highest volatility titles sold by Indigo maintaining >99% in-stock rates and improving revenue on these key titles by 15%+Transformed bestseller process in to an efficient and structured process with new forecasting, and in-stock tracking toolsImplemented a Space Planning & Allocation tool designed to align product allocation with available space in stores. This was cutting edge work ahead of its time that helped maximize the revenue per square foot, and fundamentally changed the economy structure of stores, particularly in the mall format.

Toronto, Ontario, Ca

Responsible for the customer experience, sales and task force of my store as a member of the leadership teamProvided direction on process improvement on the operational side of the business; designed new store processes such as a new returns system for the store that helped increase store’s compliance average by over 30%Coordinated store sales floor staff including training, sales management and ongoing coaching for direct reports. Total team size of approximately 50 employees

Toronto, Ontario, Ca