+ Build and enhance brand identity, positioning and awareness by leveraging data and technology to expand B2C engagement, elevate brand image, capture target demographic or establish market share+ Created and continue to develop Maysan’s website to establish and boost brand’s online presence+ Plan, develop, design and implement branding and marketing content, initiatives and calls-to-action for the website, landing pages, and various social media platforms to drive sales and lead… Show more + Build and enhance brand identity, positioning and awareness by leveraging data and technology to expand B2C engagement, elevate brand image, capture target demographic or establish market share+ Created and continue to develop Maysan’s website to establish and boost brand’s online presence+ Plan, develop, design and implement branding and marketing content, initiatives and calls-to-action for the website, landing pages, and various social media platforms to drive sales and lead generation efforts + Drive the recalibration of marketing initiatives to improve online traffic or lead conversion, by monitoring online engagement, market trend analysis or competitor research+ Formulate marketing, advertising, PR strategies with C-suite or Executive-level managers and oversee its timely and effective implementation + Forecast and manage marketing or advertising budgets according to specific project requirements or target outcomes+ Responsible for media buying and monitoring - including digital advertising initiatives using Google Paid Ads, SMS campaigns, Facebook advertising and other Social Media ad-serving platforms (OLX, Open Souq, etc.) + Develop and manage vendor or digital media agency relationships to extract maximum value (+ Design and implement engaging materials or visuals for Conferences, trade shows, and major events+ Create branded presentations, proposals, reports or official letter for government entities, potential and existing clients, etc. + Responsible for strategy development of project launches, ideation of promotional video creation, data analysis across platforms, message or communications alignment, etc.+ Liaising with media representatives and prepare or distribute press /media releases+ Alternate as ad-hoc IT manager, facilitate the purchase of work-related software, tech equipment or coordinate with vendors to enhance workflow + Conduct property shoots when team members fail to provide urgent marketing materials on-schedule Show less

+ Develops company’s growth strategy and action plan according to market conditions+ Tracks and reports key functional metrics to reduce expenses and improve effectiveness+ Efficiently sources commodities, high-value materials and effectively offers quality services at the lowest total acquisition cost to clients while ensuring compliance with company’s procedures and internal controls+ Negotiates with vendors to obtain optimum quality, most-competitive cost and terms… Show more + Develops company’s growth strategy and action plan according to market conditions+ Tracks and reports key functional metrics to reduce expenses and improve effectiveness+ Efficiently sources commodities, high-value materials and effectively offers quality services at the lowest total acquisition cost to clients while ensuring compliance with company’s procedures and internal controls+ Negotiates with vendors to obtain optimum quality, most-competitive cost and terms + Develops, leads and executes negotiation, product sourcing and advertising strategies + Participates in Bids and Tenders of high-profile corporations and government agencies+ Meets with vendors to pre-qualify and pre-assess the products and services offered + Develops and maintains strong-working relationships with reliable contractors + Explores new business opportunities and meets with potential clients accordingly+ Communicates new product developments to prospective clients & team members+ Negotiates contracts and integrates requirements with business operations in order to close deals at optimal terms + Actively promotes company’s brand and services on offer to expand clientele+ Leads design, advertising, branding and marketing initiatives from development to implementation+ Develops & designs content for some of our VIP clients.+ Designates & monitors the progress of projects & tasks to team members as appropriate Show less

+ Effectively positioned several brands as strong contenders in the GCC market.+ Formulated comprehensive business plans and allocated budgets with management.+ Ensured that all forms of advertising for brand development falls within allocated budgets.+ Reviewed market research to determine the best communication and marketing strategies to effectively enhance brand’s image.+ Undertakes extensive planning of methods to be utilized in product launches.+ Conceptualized… Show more + Effectively positioned several brands as strong contenders in the GCC market.+ Formulated comprehensive business plans and allocated budgets with management.+ Ensured that all forms of advertising for brand development falls within allocated budgets.+ Reviewed market research to determine the best communication and marketing strategies to effectively enhance brand’s image.+ Undertakes extensive planning of methods to be utilized in product launches.+ Conceptualized branding and marketing initiatives from organization to implementation.+ Led concept and design development from digital media to event coordination.+ Monitored sales during early stages post-launch to measure campaign’s effectiveness+ Identified target audiences and recommended suitable products or campaign.+ Ensured sophisticated product packaging and placement does not interfere with the brand’s accessibility to target audiences+ Developed and maintained strong-working relationships with relevant publication offices and media organizations.+ Planned for future strategies to ensure continued success and brand recognition.+ Initialized communication strategies that enhance overall corporate identity.+ Developed and managed social media pages for clients and used social media to expand the brand’s reach.+ Handled and developed multifaceted branding strategies for various industries: Al Bustan Palace, A Ritz Carlton Hotel (Hospitality) ERA Real Estate (Properties), Cartridge World (I.T), Pizza Inn & Caribou Coffee ( F & B), Vision Investment & Insurance ( Finance), Mehdi Stores (Retail), etc. Show less

• Managed a team o f developers and designers in charge of creating and maintaining client’s website.• Collaborated with internal and external content managers, editors, designers, developers to ensure websites are as per client's requirement and is aligned with the brand’s corporate image.• Developed content for company profiles, web PR events, Ad campaigns.• Liased with clients, the press, designers and contractors to meet client’s requirement and satisfaction.• Conceptualized… Show more • Managed a team o f developers and designers in charge of creating and maintaining client’s website.• Collaborated with internal and external content managers, editors, designers, developers to ensure websites are as per client's requirement and is aligned with the brand’s corporate image.• Developed content for company profiles, web PR events, Ad campaigns.• Liased with clients, the press, designers and contractors to meet client’s requirement and satisfaction.• Conceptualized photo and video sho ots for their branding and advertising campaigns.• Mark eted web/digital strategies to diverse audiences.• Managed multiple projects and accounts and allocated approved budgets. Show less