Ryan Patecell Email & Phone Number

Greenville, Sc, Us

Beverly Hills, California, Us

Beverly Hills, California, Us

• Works with marketing operators to execute the strategy, vision and prioritization of products and features across our marketing technology stack.• Understands the live entertainment landscape and Live Nation’s marketing processes, to ensure products meet the needs of all stakeholders.• Identifies areas for product improvement and establishes effective and efficient processes, reviews existing vendors and/or brings functionality in-house.• Works with business partners and developers to ensure the successful implementation of key marketing capabilities; creative management, audience generation, targeting, and automation.• Works cross functionally to author product requirements, user stories, specifications, workflow diagrams.• Works closely with data scientists, engineers, analysts, third-party partners to oversee a collaborative and iterative development process.• Plans and manages product roll-out and assists with the day-to-day operational support post roll-out.• Socializes products and features, gains consensus and stakeholder buy-in, and demos product prototypes.

Washington, Dc, Us

• Collaborated with all digital leadership to establish priorities and develop a strategy for social and email marketing.• Worked with department leads on cross-divisional, multi-channel campaigns. Streamlined cross-team workflows and processes, both inside and outside Digital Media.• Designed, documented, and enforced best practices across platforms. Communicated platform strategies and releases to the digital network. Participated in trainings and webinars with member partnerships.• Enhanced the customer experience by ensuring that all content, programs and communications that we surface to them are highly targeted and personalized. Ensured we were thinking about the entire customer lifecycle and impact.• Served as strategy and product lead with both established and emerging social media and audience engagement companies. Worked with these platforms on new product launches, feedback on existing products and tools, advocates for the interests of public media and maintained on-going, active relationships. Prioritized and facilitated integrations with NPR’s products (i.e. share tools, embeds).• Managed the implementation and success of tools at NPR such as Sprinklr, Screendoor and CrowdTangle. Scoped and evaluated new tools and systems.• Provided technical support for Salesforce Marketing Cloud and appropriate social channels.• Evangelized data-driven, audience-focused digital marketing excellence across the organization. Informed product decisions with quantitative data on user behavior and experimentation (A/B testing).• Worked with NPM on monetization paths to build programs that are good for customers.

Washington, Dc, Us

• Provided email strategy and oversaw implementation for initiatives across the organization including cross-divisional, multi-channel campaigns.• Trained users throughout the organization to send email via Salesforce Marketing Cloud with a particular focus on news and programming.• Designed, documented and enforced best practices in the platform.• Connected individual campaigns and initiatives to larger organizational goals.• Measured and reported results from campaigns and initiatives.• Contributed as an email and marketing automation expert to product development projects.• Evangelized data-driven, audience-focused digital marketing excellence across the organization.

Mclean, Va, Us

• Maintained client relationships with several of our largest clients and key accounts.• Managed and mentored a team member to ensure work was executed and quarterly objectives were met.• Researched and implemented best practice principles for email creative and deployment.• Juggled deadlines and deliverables for multiple clients at once.• Planned and executed content for emails and corresponding website updates for marketing campaigns.• Coordinated with internal email designers; created email designs/edits in Photoshop.• Built emails using HTML/CSS coding, then tested in Litmus to ensure correct rendering.• Reported and analyzed email metrics, offering actionable recommendations.• Utilized dynamic content and relational tables to send personalized and targeted campaigns.• Planned and executed targeted marketing automation programs. • Updated client websites with dynamic and relevant content.

Roswell, Ga, Us

• Executed integrated marketing communications programs including social media, digital, and print.• Assisted in account administration: press, building/maintaining the CRM database, and monthly reports.• Developed website content, promotional pieces, e-marketing, social media, and case studies for clients.• Tracked and analyzed program results using qualitative and quantitative techniques.• Assisted in event coordination for press and marketing events.• Crafted content for client’s Twitter account, increasing followers by 215%.• Administered a moderated LinkedIn group for energy and utility thought leaders.

Ashburn, Virginia, Us

• Rebranded and redesigned the NOVALIST company logo and website.• Developed and executed promotional emails and email campaigns for clients.• Organized incoming orders and maintained the list database .