PebblePost is enabling brands to engage decision-ready consumers across the online and offline moments that matter to drive measurable performance everywhere.

Leading AdTech platform offering programmatic, search, social and workflow software solutions to advertising agencies, brands, local media organizations, and SMBs.•Sat on the Executive Leadership team reporting to the CEO. •Brought in to build and run the marketing department during the early growth stage. Hired and developed a team of 20+ marketing professionals. •Built company from start-up to $1.5B valuation with over $200MM in annual revenue, ~600 employees, and successful exits for investors at multiple stages.•Grew corporate revenue 95X across a 10-year period. •Managed all marketing functions including Product Marketing, Brand and Identity, Growth Marketing, Lead Generation, Communications, Content Marketing, Social Media, Creative Services, Public Relations and Client Education/Training.•Developed corporate marketing strategy for client growth, retention and stakeholder value creation. •Defined market positioning, differentiators, messaging, and audience segmentation for campaign-based initiatives resulting in 30% YOY revenue growth.•Launched multi-channel, integrated marketing campaigns to aggressively grow market share across the product portfolio. •Led go-to-market strategy and execution, collaborating with product and sales teams to maximize impact and monetization of new product releases. •Pioneered client facing learning management system that trained and educated over 50,000 users. •Led two brand transformation projects to position and align the company with ever-evolving marketplace. One internally executed and one with a leading branding agency. •Managed M&A marketing integrations for five strategic acquisitions, including two software companies, resulting in increased value for clients and shareholders. •Championed a culture resulting in numerous “best to place to work” awards, including INC., Dallas Morning News, and Dallas Business Journal.

Simpli.fi is a leader in programmatic advertising and workflow software built to increase the effetiveness and efficiency of world’s largest buyers of advertising, including multi-location brands, agencies, local media groups, SMBs, networks, and trading desks. With over 130,000 active daily campaigns run by more than 30,000 active advertisers, Simpli.fi’s clients are able to deliver performance on high volumes of campaigns and provide deep insights into their dynamic audiences, bringing them one step closer to truly personalized, one-to-one marketing.

Responsible for customer acquisition, brand strategy, and user experience including website optimization, marketing communications, and support operations. •Increased monthly unit sales volume by over 700% throughout the course of one year. •Developed brand strategy and implementation for both website and direct marketing campaigns. •Created and executed an acquisition email strategy yielding an average 4% conversion rate. •Built monthly average affiliate traffic from zero to 2,600 clicks through tailored offers and payment compensation structures. •Oversaw strategy, creative, and production of national DRTV campaigns. •Managed and optimized prospecting and retargeting display advertising campaigns •Optimized website flow and design to enhance customer experience and increase conversion by 37%. •Evaluated retention marketing program and applied new targeted offers to improve customer loyalty by over 25%. •Developed regional print advertising campaigns targeted offers. •Managed call center training and agent development to improve conversion and retention rates.

Drove commercial customer acquisition through direct and indirect channels while improving customer retention across the commercial business portfolio.•Grew indirect sales force from 64 to 116 brokers through direct mail acquisition campaigns. •Increased indirect sales force deal flow 14% over previous year through targeted messaging.•Played an integral part of team responsible for six consecutive quarters of double-digit customer growth. •Managed multiple advertising agencies and third-party vendors to introduce the brand to the commercial market.•Implemented strategic, targeted print and radio campaigns to generate leads for direct sales team.•Executed direct mail campaigns to current and prospective customers in key growth markets.•Developed original set of branded marketing materials and sales collateral to increase brand awareness.

Supported residential customer acquisition and retention through strategic, targeted marketing campaigns.•Managed monthly customer engagement communications for over 230,000 customers.•Oversaw content, strategy and creative development for monthly customer newsletter.•Coordinated radio, television and out-of-home advertisements for new campaign launches.•Developed marketing strategy for field sales office openings, generating over 70,000 impressions on event days.•Developed correspondence documents for all mandated customer communications. •Managed legal and regulatory review process for all consumer marketing collateral. •Provided insights and analysis of competitor positioning and trends.

Facilitated the supply chain process for Mavericks team merchandise, apparel and memorabilia. •Designed point of purchase displays for promotional items.•Managed inventory across four stores and the American Airlines Center.•Coordinated purchasing and shipping for new products.