RetailOS is a bridge infrastructure that enables omnichannel commerce for DNVB and DTC brands providing a zero cost retail as a service presence and on site regional/last mile logistics. www.re-tales.io

- JACI.COM, GM/Co-Founder, Los Angeles, CA (2020 – Present) Sole launch partner for a DTC clean hair care line with remit for brand development, manufacturing, warehouse, operations, commerce site design/development, and marketing.-AMPLIFY.LA, Consultant/Advisor/ Mentor, Venice, CA (2017 – Present) Internal advisor, consultant, and functional growth specialist for an early stage VC/Accelerator. Increased revenue +400% in 5 months for Countertop Foods. -VIANZA.COM, Advisor/Co-Founder, London, UK (2012 – 2015) Early stage business development partner in a B2B wholesale digital marketplace that united factories, brands, and buyers streamlining product to market and visibility.

Lead operating partner for a vitamin, supplement, and wellness DTC brand with remit over brand marketing, digital, creative, product, ecommerce, sales, and strategy. Turned the business from an operating loss to a profit increasing operating margin by 4,000 basis points. -Implemented an organizational restructure, process efficiency, and new email platform to generate +40% improvement in operating efficiency while increasing email channel revenue by +10%.-Successfully led the company though a legal dispute and a subsequent fundraising round including the strategy, valuation, and deal terms yielding the appointment of a lead investor.

General management lead chartered with defining, building, and delivering an innovation led direct offline retail store channel for the launch of Honest Beauty and the Honest Company brands.HONEST BEAUTY RETAIL LAUNCH-Led the development of the concept, design, and execution launching the first Honest Beauty retail prototype store including design, construction, staffing, training, IT, operations, finance, legal, and marketing with exceptional customer feedback and reviews. -Implemented store experience innovation including augmented reality/virtual make-up demo, secret photo booth, and multi-channel subscription value proposition. GROWTH STRATEGY & SCALE-Developed a 5 year retail growth strategy including store growth, real estate strategy, organizational structure, and underlying unit economics that supported the total company strategic plan. -Established a scalable growth foundation including the structure, partners, process, and technology to create a foundation of growth that reached across real estate, legal, finance, store design, people, construction, and IT.

Strategic operating partner in a direct based multi-channel lifestyle British brand with remit over Ecommerce, Retail, Wholesale, Marketing, Finance, Marketing, Production, Warehouse, Merchandising, Planning, and Allocation. OVERALL PERFORMANCE Delivered a +10% increase in top line revenue, +12% increase in gross margin, and improved overall underlying profit by +63%. Lifted first year operating performance from an initial loss to an operating profit increasing underlying profit margins by 800 basis points. ECOMMERCE / DIGITAL-Led the design, development, and implementation of a new responsive web site increasing overall conversion by +8% on a comparable basis led by mobile +75% and tablet +23%. -Implemented a conversion optimisation platform, structure, and process. Identified, tested, and rolled out new site enhancements that represented +9% improvement in conversion. -Led the strategic direction, development, and implementation of a new GTLD (www.toa.st ) to support global growth. -Developed an international localised ecommerce platform enabling cross border trade.-Increased last click digital revenue by +65% through establishing a strategic framework to deliver growth in the email, display, and retargeting channels. -Implemented a weekly strategic process to drive email growth, customer segmented email trigger campaign, and a responsive email format to increase in channel revenue by 75%.-Launched a digital display channel which became the largest acquisition channel and efficient CPA. -Led the creation, development, and implementation of a comprehensive marketing channel attribution model to optimise marketing investment efficiency and growth. RETAIL-Lifted the retail channel from an operating loss to a operating profit increasing contribution by 950 basis points led by a +17% increase in sales per square foot. WHOLESALE-Increased wholesale channel revenue +20% through strategic product, pricing, and in season support.

Head of Banana Republic Europe and International Franchise product. Accountable for P+L performance, management, delivery, and growth of both channels with direct responsibility for buying, planning, allocation, store planning, logistics, and franchise merchandising. Matrix into marketing, real estate, store design, finance, and stores. Lead the strategic positioning, growth, and delivery across the EU and Global franchise markets growing the European market by over +550% and the franchise business over +65%. EUROPEAN RETAIL-Achieved profitability within 9 months of launch delivering the first 12 quarters above budget. -Increased revenue +550% leading growth from $9.5M to $63.5M. -Delivered the highest global sales per square ft for the brand in excess of $1,000/sq ft. -Created a European real estate growth strategy outlining a 5 year growth plan. -Worked in partnership with the Head of European Real Estate to evaluate new potential sites, assess physical feasibility, location, and unit economics for board approval. -Grew from one initial London flagship to 10 location across multiple cities and countries. -Launched premier flagship locations in Milan and Paris to support new country growth. FRANCHISE-Increased Franchise sales by +65% over a 2 year period driven by comparable growth of +30% and new square footage of +35%. -Established a more comprehensive OTB process for partners to ensure product opportunities are maximized across categories and full price sell through is maximised. -Translated European Retail assortment localization model for partners to shift from a 'pull' model to a 'push' model of merchandising. Worked in partnership with Buying and Visual to map every store identifying the most efficient use of space and mapping the optimal amount collections to enhance the visual and commercial performance of the store.

Led the creation and implementation of a functional inventory management structure of 74 people across all areas of the business managing $600M+ in annual sales. This included the organization structure, talent assessment, matching into role, tool, process, and implementation. -Implemented a new pre-season and in-season management process to maximize sales potential and drive inventory investment efficiency. -Increased GMROI by 20% within 12 months through tighter stock management,-Delivered a +6% increase in full price selling through a more strategic approach to category investment. -Achieved record high GM% MD through strategic in-season management of the business.

Led the development and launch of the first Banana Republic flagship in London including strategic positioning, project management, structure, people, tools, and process.Delivered +24% above budget and achieved highest global full price sell through at 72%.Developed and implemented a localized assortment and category capability to support future store growth.

Led the development and launch of Forth & Towne, including team structure, hiring, price positioning, tool, and process development from inception to over $50M in 18 months. -Implemented strategic initiative to localize size distribution, assortment, and store level inventory resulting in double digit comp increases.

Head of Men's US Merchandise Planning and Canadian Market GM managing over $700M in sales. -Brand development and implementation lead for key company strategies such as markdown optimization, just in time receipt strategy, optimized planning logic, and flow strategies resulting in record high sales, margin rates, and inventory productivity. -Led the ‘optimized format’ store growth strategy for the total company. Identified productivity economics by category and store square footage to assess optimal positioning for future stores and remodels. This outlined an additional +10% in organic growth representing an incremental $100M opportunity in full price selling.-2001 Presidential Award Winner -‘Above Target’ performance ratings in all 6 years. -Drove Men’s Division to record high sales, margin, and gmroi in 2003. -Brand Lead in the development and implementation of a new planning solution. Successfully rolled out to entire business achieving record high adoption rates.

-Comprehensive Gap Inc general management curriculum with hands on development and simultaneous accountability to functional departments. -Rotational experiences in Old Navy Merchandising, Banana Republic Merchandise Planning, Gap Production/Sourcing, Gap Brand Strategy, and Gap PR.-Achieved 'above target' ratings in all rotations.

-Began as a 15 month intern with development and experience focused on merchandising, operations, training, visual merchandising, and human resources. -Promoted up to Associate Store Manager accountable for the brand execution and financial performance of the adult store yielding regional high sales/sq ft and store contribution. -District lead in visual merchandising, intern program, and payroll management.