Ryan Bradley Email & Phone Number

Glendale, Ca, Us

Lead global marketing initiatives for launch and sustaining activity supporting DreamWorks Animation Television’s series across multiple distributors; direct digital presence across multiple lines of business; supervise cross-functional teams and external agencies; manage all media campaign planning and execution; craft, track, and analyze budgets and performance against series P&Ls.• Launched 35+ original series, including The Boss Baby: Back In Business, Gabby’s Dollhouse, Jurassic World: Camp Cretaceous, Dragons: Race to the Edge• Managed the DreamWorks brand and series presence across an ecosystem of YouTube channels, social profiles, field marketing campaigns, promotional partners, and media initiatives reaching an audience of 400M+ and developed & deployed strategies specific to each series brand and tailored to each fan community• Partnered with Universal Brand Development to launch two successful consumer products programs around SVOD-native series: Gabby’s Dollhouse and Spirit Riding Free• Collaborated with international partners on marketing activity for FTA/linear distribution outlets• Two-time Daytime Emmy Award Winner for Brand/Promotional Campaigns: She-Ra and the Princesses of Power and Jurassic World: Camp Cretaceous

Glendale, Ca, Us

Glendale, Ca, Us

Responsible for all fundamental business management needs including business development, client and project management, concept development, legal, finance, human resources, and operations.• Increased revenue over 100% and operating income over 400% through first four years of operations by diversification of revenue streams across clients and product offerings and proactive oversight of operating expenses• Developed and deployed projects in support of tent pole theatrical film releases including Disney’s A Christmas Carol and Monsters University• Selected by Disney Advertising Production to generate a new custom advertising unit, the DIG@torial, on the PointRoll platform• Developed social engagement program for Grace Hill Media in support of USA Network’s Make the Moment television property, which encouraged faith communities to use an online tool to catalog skills and abilities to facilitate matching people to volunteering opportunities• Continued support of cultural non-profit Grand Performances’ online presence through web site redesigns and content management

Responsible for all fundamental business management needs including business development, client and project management, concept development, legal, finance, human resources, and operations.• Oversaw three consecutive years of 30%+ growth in operating income• Managed a staff of over 20 people from diverse backgrounds across multiple departments and disciplines• Executive produced three $500,000+ online campaigns in support of major animated and live action motion picture theatrical campaigns with DreamWorks, AOL, and Mark Burnett Productions (Flushed Away, Shrek the Third) and with Walt Disney Studios Motion Pictures Marketing (National Treasure: Book of Secrets)• Sourced and implemented efficiency systems and processes• Integrated separate production units into cross-functional teams

Oversee line production and development staff for Disney's Blast (children's online subscription service); coordinate marketing & promotional elements for site; draft and publish site documentation; research and analyze traffic metrics; oversee team and out-sourced development budgets.• Conceived and coordinated programs to increase subscription revenue through strategic marketing, unique offers, and collaborative (bounty) arrangements with key partners• Creative lead on BRAND X product aimed at 6-11 year olds

Oversee line production and development staff for Buena Vista Pictures Marketing, Buena Vista Home Entertainment, Disney Interactive, Buena Vista Music Group, and Disney Publishing Worldwide; manage marketing & promotional elements for sites in general and specific products; draft and publish site documentation; research and analyze traffic metrics; facilitate policy and process issues among company departments; oversee team budgets and financial reporting for client business units.• Managed redesign and re-launch of Disney Movie Club continuity program website (BVHE) • Oversaw launch of tent pole film sites Monsters, Inc., Lilo & Stitch, Treasure Planet, Finding Nemo• On-going involvement in Privacy Policy and Consumer Marketing & Analysis team discussions• Developed pro forma's, marketing plans, and project specifications for Disney Music Download Service, a point-of-purchase initiative for sales of digital music assets from Walt Disney Records catalog

Supervise staff in creation of original content for Disney's Blast and Games Channel (free site), from concept to completion, including developing budgets, writing documentation, and acquiring legal, editorial, and QA approvals; manage release schedule for all Disney's Blast content offerings; business unit oversight of Disney Interactive websites, web-enabled CD-ROM products, and business issues (billing, developer relations, synergy initiatives); draft and publish production and promotion process guidelines; coordinate with Disney Interactive on broadband/narrowband CD-ROM distribution via the Internet; research and analyze traffic metrics to refine in-product promotional opportunities.• Oversaw internal production requirements for major business unit site redesign (interfacing with developer, technical operations, and web hosting teams)

Schedule and manage assets and placements of network-wide promotional opportunities on GO Network portal site; compile and analyze traffic metrics; conduct design and technical management of internal traffic metric systems; production process oversight of Arts & Leisure studio content; interface with Quality Assurance on behalf of A&L studio teams.• Oversaw creative and technical production management for award-winning Homepage 2000 redesign project (top to bottom redesign of entry and upper level navigation pages on Disney.com)

Ab, Popular Culture

High School Diploma, College Prep