Ryan Pearson Email and Phone Number
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I’ve had success throughout my career in early stage, medium sized, and large blue-chip organizations. Core member of team who brought High West from a $55M valuation to a $160M exit and drove increased execution post acquisition at Constellation Brands. A driver of my success has been my proven ability to create a culture that unlocks results by driving buy-in and accountability from my team and partners. I’ve built and led diverse teams that have been able to respond positively and creatively to challenges. Managed and drove sales and P&L results for some of the biggest global companies, including:- Constellation Brands- Beam- High West- Stoli- Sam Adams- GalloI’ve built relationships and increased sales trends in powerhouse markets including CA, NY, FL, IL, TX as well as 32 additional US states. I build and execute strategic plans around critical transitions including:- Distributor changes- Brand acquisitions - Re-organizationsMy network runs deep, and I've had success unlocking the potential of distributors both large and small including:- SGWS - RNDC - Breakthru Beverage- Wine Warehouse - Johnson Bros- Pacific Edge- Skurnik- Badger / Frank Liquor- Major Brands - Thirst- Synergy- Winebow- Lohr- Standard Beverage- River City - Vin SauvageNational Accounts where I’ve had success include:- Albertsons - Safeway- Ralphs- Kroger- Costco- Total Wine- BevMo- Walmart- Walgreens- CVS- Raley’s- Stater Bros- Jewel Osco- Meijer- Hy-VeeThroughout my career, I’ve held leadership roles with focuses including:- Sales + Distributor management- National Accounts - Supply Chain Solutions- Pricing / Planning / Budgeting / Forecasting- P&L Management- People Management and Development- Innovation Launches- Regional, Trade & Field MarketingI’ve received extensive training on: - Leadership- Change Agility- Strategy Execution- Presenting for results- Conducting effective sales meetings- Pricing- Business writing- Selling skills- Negotiating
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Senior General Manager - Ca And Hi And Wa And AkBrown-FormanLos Angeles, Ca, Us
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Vp Of Sales - WestInfinium Spirits, Inc. Jul 2024 - PresentSan Diego, California, UsLeading a team of 10 to drive sales and profit for the West. States include: CA, HI, AZ, NV, TX, NM, LA, OK, AR, CO, IA, KS, MO, NE, ND, SD. -
OwnerRp Beverage Consulting Jan 2024 - Aug 2024Advise beverage alcohol companies on strategy including route to market, planning, pricing, goal setting and more. • Build detailed sales plans by state, premise, channel, and SKU.• Provide oversight on go to market budgets to ensure Board of Directors endorsement and unwavering support.• Identify and guide brands toward appropriate distributors and accounts to maximize engagement and velocity.• Support brands with best in class pricing structure that calculates distributor blended margin. -
Head Of SalesPinhook Bourbon Mar 2023 - Jan 2024New York, Ny, UsLed Sales and co-led Trade Marketing for US. Directly managed 5 Sales Directors. 18K 9L cases / $5M NSV. • Grew the velocity of our Flagship whiskies by +9.1% by increasing focus on and programming for top accounts.• Turned around portfolio depletion trends by 210 basis points, by 340 bps for Flagship whiskies.• Established planning process and template for collaborative distributor planning meetings.• Built pricing structure to allow visibility to blended distributor margin for more effective pricing negotiations.• Helped to consolidate portfolio and state footprint to increase focus. -
Head Of SalesCopalli Rum Jan 2021 - Dec 2022Punta Gorda, BzManaged sales & trade marketing for US and Belize. Led team of 16 (4 FT/12 PT). 3K 9L cases / $540K NSV. • Revised the US strategy which drove +94% volume (+222% On Prem), +73% POD’s, +33% Rate of Sale. • Built Cocktails for a Cause program which drove +602% sales lift, 75 new features, & 4.7M PR impressions.• 21 of North American Top 50 Bars are in CA/NY/FL/HI. Copalli is in 15 of the 21 & in a cocktail at 10 of them.• Stood up our barrel select program. 11 barrels sold in 3 months resulting in $65K in new revenue. • Developed a bottle shortage work around and negotiated with SGWS to avert a loss of 400+ 9L cases.Copalli Rum is an Agricole style Rum with a $30-35 MSRP. A clean, organic, craft spirit made with only 3 ingredients: • Single Estate Heirloom Sugar Cane from our farm in southern Belize• Canopy Water from the rainforest• Yeast From farm to bottle, it's produced in a zero impact, sustainable way. We also work hard to empower the local community in ways that include providing education grants.Conservation, sustainability, community, and delicious rum! -
Sr. Director, Sales On/Off Premise Southern CaConstellation Brands May 2019 - Jul 2020Rochester, New York, UsLed a team of 21 overseeing the SoCal General Market On & Off Premise business thru SGWS & Wine Warehouse for the full line of Constellation Wine and Spirits. • Drove 700K 9L cases / $49M NSV / $20M GP / $17.5M EBIT.• Achieved 105% of Off Premise Distribution goal in fiscal ‘20.• Achieved 100% of On Premise Drink Feature / By the Glass target in fiscal ‘20.• Grew SCA Drizly account revenue +89% vs TTL US of +55% in part by increasing distribution of 6 key skus by over 1,400 POD’s. • Drove creation of reporting suite to increase effectiveness of team’s distributor & account management.• Chosen to participate in six-month Emerging Executives Program via Harvard Business Publishing. • Founding member of Southern California Diversity & Inclusion Council. • Kept team engagement and morale high as we worked thru two re-organizations and revamped strategy. -
General Sales Manager, West Region - Spirits Business UnitConstellation Brands Mar 2017 - Apr 2019Rochester, New York, UsBuilt a diverse and collaborative team of 19 overseeing the West Region P&L for the newly formed Constellation Brands Spirits Business Unit. West Region consisted of CA, HI, AZ, NV, NM. Responsible for 950K 9L cs / $37M NSV / $16M GP thru ten distributors including SGWS-CA, Wine Warehouse, SGWS-HI, SGWS-AZ, SGWS-NV, Breakthru-NV, Vin Sauvage, SGWS-NM, RNDC-NM. Portion of role also included responsibility for WA (YMCO) and AK (K&L). • Joined Constellation via their acquisition of High West.• Built high performing team that achieved plan in fiscal year 18.• Grew net points of distribution by 9,200 for 107% of goal in FY19. • Improved CA/Southwest IRI trends from (-10.5%) vs spirits category to +1.1% vs category.• Co-creator of a national initiative which drove 92K new small size POD’s in seven months- with the West leading the nation with +33% growth—more than 2X the % increase of the next best Region. • Top Region in US for launches of both Tequila Mi Campo and Svedka Rose.
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Director Of Sales, Central UsHigh West Distillery Nov 2015 - Feb 2017Wanship, Utah, UsPrior to the company being acquired by Constellation Brands, I was recruited as a change agent to help increase internal & external accountability. I led a small team that oversaw High West sales and execution for 18 states in the central US. I was a positive change agent for the organization that:• Drove creation of new tools including price structure, planning tool and budget tracking that were adopted nationally by entire sales team. • Raised the expectation of both internal and distributor/broker accountability. • Grew 2016 depletions +44% (+9% to plan) and accounts sold by +51% thru distributors including Breakthru Beverage, RNDC, Badger/Frank, Johnson Bros, Lohr, River City, Crossroad & Winebow.• Negotiated distributor LMF contributions of up to $30 per case.• Helped to drive value of company from $55M to $160M in less than 20 months.• Had a load of fun! -
Regional Marketing Director – West & Central RegionsStoli Group Usa Jan 2015 - Nov 2015New York, UsManaged the regional marketing and planning process for the 29 states in the West & Central Regions.• Expanded the use of the Central Division planning tool region wide.• Built the new planning tool for the National Accounts team.• Drove creation of more impactful and customizable national sell sheets.• Organized and managed POS buys for Region.• Created specific coupons and packs to meet unique needs of local markets. -
Director Of Sales, MidwestStoli Group Usa Aug 2013 - Mar 2015New York, UsManaged the states of IL, MN, WI, MO & KS. Responsible for 100K cases and $9.7M NSV thru SGWS, Breakthru, Johnson Bros, Badger/Frank, Major Brands & Standard Beverage. As an early member of this new organization, I also helped to build out organizational process & ways of working. Accomplishments include:• Hired and developed a team for the Midwest.• Managed process of changing distributors in IL & WI and route to market in MN. • Effectively managed total DA, A&P, LMF & POS budget of $2.9M.• After 2009-2013 declining 5 year CAGR of (-6.1%) on total Stoli in the Midwest, we grew depletions of Stoli Premium, core 4 Flavors & elit by +5.3% in 2014 while staying within budget.• Grew Midwest points of distribution on Stoli Premium, core 4 flavors & elit by +17.2% in 2014.• Helped build new pricing, planning & budget tracking tools that were adopted in other divisions.
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Vice President Of Sales, Central DivisionVoli Spirits, Llc Mar 2012 - Aug 2013Managed the Voli sales and trade marketing relationship with Importer (Palm Bay) for the Midwest & Texas thru distributors including SWS-IL, Badger/Frank, Johnson Bros & Glazers.• Grew Central Division depletions by 101% while lowering per case spend by 23%.• Gained Voli distribution in Walgreens for Legacy & Flagship stores.• Created & executed Voli programming for Kroger, Costco, Walgreens & independents.• Executed best in class activation with Pitbull at Walgreens Flagship store (see attached).• Developed unique training communication to support the national Olive Garden launch.
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On Premise State Manager, IllinoisBeam Global Spirits & Wine Sep 2010 - Mar 2012New York, Ny, Us• Responsible for 166K cases or 23% of IL volume thru SGWS & Wirtz (Effen Vodka). • Led the On Premise Beam sales team and distributor On Premise sales force to achieve 109% of plan in 2011 and 107% of plan in 2010.• Launched 17 new items in 2011 and achieved initial distribution goals on each.• Hit 41 of 47 distribution goals for ‘11 and all 22 distribution goals in ‘10.• Developed & implemented new internal ways of working to handle Beam HQ dining & event needs in more efficient & profitable manner. -
National Account Manager, Off PremiseBeam Global Spirits & Wine Feb 2009 - Sep 2010New York, Ny, UsManaged Supervalu, Kroger, Meijer & Hy-Vee HQ calls for Beam Inc.• Increased Beam Inc. volume share in assigned accounts from 10.2 to 11.8.• Turned around Beam Inc. trends in Supervalu from trailing spirits category by 9.9% in Feb 2009 to beating the category by 4.7% in Oct 2009. • Increased number of Beam Inc. national programs in Supervalu from 8 in 2008 to 15 in 2009.
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Area ManagerBeam Global Spirits & Wine May 2005 - Jan 2009New York, Ny, UsManaged Rockford & 3 Off Premise Divisions of SWS-IL.• Managed top performing Division in IL for 2008 (Food/Drug/Warehouse) & 2007 (Rockford).• Won National Sales Awards & Incentives in Oct ’08, Dec ’07, March ’06 and Dec ’05.
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On Premise Sales ManagerBeam Global Spirits & Wine May 2004 - Apr 2005New York, Ny, UsManaged On Premise divisions at SWS-IL focusing on bars, taverns and nightclubs. • Created successful programs within both distributor and accounts.• Led Beam execution at events including: Green Tie Ball, Casino Swing, SWS Fall Festival• Managed local agency partnership and activation managers (WinMark & GMR). • Lowered spend by 16% by renegotiating partnerships to a more performance based model.
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Senior Account ManagerThe Boston Beer Company Jun 2001 - May 2004Boston, Massachusetts, UsManaged Chicago Beverage Systems and Mullarkey Distributors to drive increased availability & visibility of Boston Beer portfolio.• Achieved FY volume & distribution goals three consecutive years.• Effectively managed local marketing and POS budget of $200K+• Managed special projects including 100 beer promotions in Chicago in a single night.• 2004 winner of Beer Jeopardy - the annual, all hands internal quiz competition on company & industry facts. -
Field Marketing SpecialistRomano Brothers Beverage Company Apr 2000 - Jun 2001 -
Gallo Sales RepresentativeParamount Distributing Jan 1999 - Apr 2000
Ryan Pearson Skills
Ryan Pearson Education Details
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Harvard Business School Executive EducationEmerging Executives Program -
Northern Illinois UniversityBusiness Administration
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University Of Wisconsin-Stout
Frequently Asked Questions about Ryan Pearson
What company does Ryan Pearson work for?
Ryan Pearson works for Brown-Forman
What is Ryan Pearson's role at the current company?
Ryan Pearson's current role is Senior General Manager - CA and HI and WA and AK.
What is Ryan Pearson's email address?
Ryan Pearson's email address is rp****@****din.com
What schools did Ryan Pearson attend?
Ryan Pearson attended Harvard Business School Executive Education, Northern Illinois University, University Of Wisconsin-Stout.
What skills is Ryan Pearson known for?
Ryan Pearson has skills like Selling Skills, Negotiation, National Accounts, Distributed Team Management, Alcoholic Beverages, Wine, Beer, Pricing, Beverage Industry, Key Account Development, Shopper Marketing, Brand Management.
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