Ryan Pearson Email & Phone Number

Los Angeles, CA, US

San Diego, California, US

Leading a team of 10 to drive sales and profit for the West. States include: CA, HI, AZ, NV, TX, NM, LA, OK, AR, CO, IA, KS, MO, NE, ND, SD.

• Advise beverage alcohol companies on strategy including route to market, planning, pricing, goal setting and more.
• Build detailed sales plans by state, premise, channel, and SKU.
• Provide oversight on go to market budgets to ensure Board of Directors endorsement and unwavering support.
• Identify and guide brands toward appropriate distributors and accounts to maximize engagement and velocity.
• Support brands with best in class pricing structure that calculates distributor blended margin.

New York, NY, US

• Led Sales and co-led Trade Marketing for US. Directly managed 5 Sales Directors. 18K 9L cases / $5M NSV.
• Grew the velocity of our Flagship whiskies by +9.1% by increasing focus on and programming for top accounts.
• Turned around portfolio depletion trends by 210 basis points, by 340 bps for Flagship whiskies.
• Established planning process and template for collaborative distributor planning meetings.
• Built pricing structure to allow visibility to blended distributor margin for more effective pricing negotiations.
• Helped to consolidate portfolio and state footprint to increase focus.

Punta Gorda, BZ

• Managed sales & trade marketing for US and Belize. Led team of 16 (4 FT/12 PT). 3K 9L cases / $540K NSV.
• Revised the US strategy which drove +94% volume (+222% On Prem), +73% POD’s, +33% Rate of Sale.
• Built Cocktails for a Cause program which drove +602% sales lift, 75 new features, & 4.7M PR impressions.
• 21 of North American Top 50 Bars are in CA/NY/FL/HI. Copalli is in 15 of the 21 & in a cocktail at 10 of them.
• Stood up our barrel select program. 11 barrels sold in 3 months resulting in $65K in new revenue.
• Developed a bottle shortage work around and negotiated with SGWS to avert a loss of 400+ 9L cases.Copalli Rum is an Agricole style Rum with a $30-35 MSRP. A clean, organic, craft spirit made with only 3 ingredients:

Rochester, New York, US

• Led a team of 21 overseeing the SoCal General Market On & Off Premise business thru SGWS & Wine Warehouse for the full line of Constellation Wine and Spirits.
• Drove 700K 9L cases / $49M NSV / $20M GP / $17.5M EBIT.
• Achieved 105% of Off Premise Distribution goal in fiscal ‘20.
• Achieved 100% of On Premise Drink Feature / By the Glass target in fiscal ‘20.
• Grew SCA Drizly account revenue +89% vs TTL US of +55% in part by increasing distribution of 6 key skus by over 1,400 POD’s.
• Drove creation of reporting suite to increase effectiveness of team’s distributor & account management.

Rochester, New York, US

• Built a diverse and collaborative team of 19 overseeing the West Region P&L for the newly formed Constellation Brands Spirits Business Unit. West Region consisted of CA, HI, AZ, NV, NM. Responsible for 950K 9L cs /.
• Joined Constellation via their acquisition of High West.
• Built high performing team that achieved plan in fiscal year 18.
• Grew net points of distribution by 9,200 for 107% of goal in FY19.
• Improved CA/Southwest IRI trends from (-10.5%) vs spirits category to +1.1% vs category.
• Co-creator of a national initiative which drove 92K new small size POD’s in seven months- with the West leading the nation with +33% growth—more than 2X the % increase of the next best Region.

Wanship, Utah, US

• Prior to the company being acquired by Constellation Brands, I was recruited as a change agent to help increase internal & external accountability. I led a small team that oversaw High West sales and execution for 18.
• Drove creation of new tools including price structure, planning tool and budget tracking that were adopted nationally by entire sales team.
• Raised the expectation of both internal and distributor/broker accountability.
• Grew 2016 depletions +44% (+9% to plan) and accounts sold by +51% thru distributors including Breakthru Beverage, RNDC, Badger/Frank, Johnson Bros, Lohr, River City, Crossroad & Winebow.
• Negotiated distributor LMF contributions of up to $30 per case.
• Helped to drive value of company from $55M to $160M in less than 20 months.

New York, US

• Managed the regional marketing and planning process for the 29 states in the West & Central Regions.
• Expanded the use of the Central Division planning tool region wide.
• Built the new planning tool for the National Accounts team.
• Drove creation of more impactful and customizable national sell sheets.
• Organized and managed POS buys for Region.
• Created specific coupons and packs to meet unique needs of local markets.

New York, US

• Managed the states of IL, MN, WI, MO & KS. Responsible for 100K cases and $9.7M NSV thru SGWS, Breakthru, Johnson Bros, Badger/Frank, Major Brands & Standard Beverage. As an early member of this new organization, I.
• Hired and developed a team for the Midwest.
• Managed process of changing distributors in IL & WI and route to market in MN.
• Effectively managed total DA, A&P, LMF & POS budget of $2.9M.
• After 2009-2013 declining 5 year CAGR of (-6.1%) on total Stoli in the Midwest, we grew depletions of Stoli Premium, core 4 Flavors & elit by +5.3% in 2014 while staying within budget.
• Grew Midwest points of distribution on Stoli Premium, core 4 flavors & elit by +17.2% in 2014.

• Managed the Voli sales and trade marketing relationship with Importer (Palm Bay) for the Midwest & Texas thru distributors including SWS-IL, Badger/Frank, Johnson Bros & Glazers.
• Grew Central Division depletions by 101% while lowering per case spend by 23%.
• Gained Voli distribution in Walgreens for Legacy & Flagship stores.
• Created & executed Voli programming for Kroger, Costco, Walgreens & independents.
• Executed best in class activation with Pitbull at Walgreens Flagship store (see attached).
• Developed unique training communication to support the national Olive Garden launch.

New York, NY, US

• Responsible for 166K cases or 23% of IL volume thru SGWS & Wirtz (Effen Vodka).
• Led the On Premise Beam sales team and distributor On Premise sales force to achieve 109% of plan in 2011 and 107% of plan in 2010.
• Launched 17 new items in 2011 and achieved initial distribution goals on each.
• Hit 41 of 47 distribution goals for ‘11 and all 22 distribution goals in ‘10.
• Developed & implemented new internal ways of working to handle Beam HQ dining & event needs in more efficient & profitable manner.

New York, NY, US

• Managed Supervalu, Kroger, Meijer & Hy-Vee HQ calls for Beam Inc.
• Increased Beam Inc. volume share in assigned accounts from 10.2 to 11.8.
• Turned around Beam Inc. trends in Supervalu from trailing spirits category by 9.9% in Feb 2009 to beating the category by 4.7% in Oct 2009.
• Increased number of Beam Inc. national programs in Supervalu from 8 in 2008 to 15 in 2009.

New York, NY, US

• Managed Rockford & 3 Off Premise Divisions of SWS-IL.
• Managed top performing Division in IL for 2008 (Food/Drug/Warehouse) & 2007 (Rockford).
• Won National Sales Awards & Incentives in Oct ’08, Dec ’07, March ’06 and Dec ’05.

New York, NY, US

• Managed On Premise divisions at SWS-IL focusing on bars, taverns and nightclubs.
• Created successful programs within both distributor and accounts.
• Led Beam execution at events including: Green Tie Ball, Casino Swing, SWS Fall Festival
• Managed local agency partnership and activation managers (WinMark & GMR).
• Lowered spend by 16% by renegotiating partnerships to a more performance based model.

Boston, Massachusetts, US

• Managed Chicago Beverage Systems and Mullarkey Distributors to drive increased availability & visibility of Boston Beer portfolio.
• Achieved FY volume & distribution goals three consecutive years.
• Effectively managed local marketing and POS budget of $200K+
• Managed special projects including 100 beer promotions in Chicago in a single night.
• 2004 winner of Beer Jeopardy - the annual, all hands internal quiz competition on company & industry facts.

Constellation Brands, Emerging Executives Program

B.S., Business Administration

Education record