SUMMARY OF QUALIFICATIONS• Creative business development professional, leading multiple cross-functional teams to foster company growth and increase market share• Well-rounded executive, leveraging diverse experience within both the creative and operational divisions for maximum effectiveness • Primary marketing strategist, establishing overall company objectives and managing the promotion of company products and services • Excellent written and oral communications skills• Proven sales manager, implementing long-term, foundational strategies that helped increase company revenue by more than 100%• Lead coordinator of complex domestic and international opportunities for transactions in excess of $3M, including pricing and contract negotiations and critical customer communications• Experienced product manager, influencing the evolution of company offerings and product design• International business development manager, successfully cultivating offshore marketing, sales and customer service operations• Company culture leader, creating and managing employee engagement initiatives, peer recognition programs and other efforts to facilitate organic cultural development

• Led team of marketing and sales professionals, with the goal of improving market share and profitability through industry-best marketing and a responsive, well-trained sales force • Established sales projections which influenced all company planning• Established processes and procedures for addressing incoming lead activity, including the integration of the Salesforce CRM platform for lead tracking, quoting and target marketing• Coordinated the launch of multiple new products and company technologies, including the management of associated marketing and sales campaigns• Implemented pricing strategies for individual product lines and sales efforts• Acted as the conduit between the customer and sales & marketing staff; ensured accurate messaging was adhered to within marketing and sales materials & strategies• Drove new product development based on customer feedback and knowledge of market needs• Established metrics-based marketing campaigns, including Google AdWords, targeted to specific industry sectors and company types, which informed future marketing plans and budgets• Primary marketing and sales content generator, authoring written materials including press releases, articles, case studies and website content• Principle presenter of company products and capabilities to prospective clients• Collaborated with customer service to integrate product and services feedback into marketing & sales strategies• Spearheaded international sales efforts and foreign market expansion, with specific experience in the Asian and European machine tool market• Created and maintained multiple partnerships with third-party resource providers, which allowed for expanded product offerings and increased revenue• Managed multiple ongoing prospecting campaigns for proactive opportunity-generation

• Acted as the main point-of-contact for interested customer prospects; responsible for analyzing customer/application needs and relating those needs to company products and capabilities• Utilized acute awareness of company products to expand sales opportunities to new markets and applications• Advised management of market developments with the potential to impact sales potential, profitability and overall company growth• Managed quality control, pricing, sales, logistics and marketing efforts related to a line of industrial equipment• Generated custom proposals for the promotion and sale of company equipment; presented developed proposals to prospective customers• Developed company marketing strategy based on specific performance metrics in combination with budgets• Led the creation, editing, and maintenance of all advertising and marketing materials including press releases, articles, website content, and business-to-business communications• Acted as the primary website administrator and content generator • Coordinated company trade show efforts, including booth design and show logistics