★ Director Of E-Commerce
CurrentEXECUTIVE LEADERSHIP, ACHIEVEMENTS & RESPONSIBILITIES♦ Lead internet business operations while analyzing, reviewing, recommending, and building strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger order sizes, and managing margin performance♦ Formulates an online business strategy in collaboration with product and marketing managers and identifies the target market for the eCommerce initiative allowing for effective marketing campaign development that successfully attracts more visitors and increases online sales♦ Lead and collaborate with cross-functional partners to manage all aspects of the eCommerce business and ICM internet properties including business planning, content strategy & development, promotional campaigns & other online marketing, website design, customer service, web analytics, and web technologies♦ Create and implement strategy in alignment with the sales and creative teams and ensure that all assets are up-to-date across all channels♦ Design, implement, and report on data driven metrics & analytics for benchmarking and managing the operations measured against business goals♦ Establish an eCommerce presence for ICM and provide high-level sales and eCommerce strategic oversight♦ Position company to capitalize on potential M&A opportunities while acquiring shippingsupply.com on behalf of ICM