Retail Marketing Manager
Current• Managed all retail marketing for the Canadian side of the Disney Consumer Products team for North America; including development of marketing for social media, digital media, trade shows, experiential events, email, print and in store signage.• Managed marketing at Macy’s/TRU in America focusing on events, event shops and all marketing. Including Minnie Mouse in the Macy’s Thanksgiving Day Parade/merchandise collection and feature shops, Spider-Man in the Macy’s Thanksgiving Day… Show more • Managed all retail marketing for the Canadian side of the Disney Consumer Products team for North America; including development of marketing for social media, digital media, trade shows, experiential events, email, print and in store signage.• Managed marketing at Macy’s/TRU in America focusing on events, event shops and all marketing. Including Minnie Mouse in the Macy’s Thanksgiving Day Parade/merchandise collection and feature shops, Spider-Man in the Macy’s Thanksgiving Day parade merch collection and the Disney Princess retail shop at the Herald Square flagship. Additionally managed all social marketing, digital, in store and events with partners. • Developed relationships with strategic partners and licensees on execution of marketing programs.• Developed Omni-channel campaigns tied to various Disney properties including Disney 100, Spider-Man, Lightyear, The Mandalorian, Black Panther: Wakanda Forever, Disney Princess and Encanto Show less