- Construction of websites using WordPress.- Construction of ecommerce websites using Woocommerce.- Worked in partnership with a graphic designer, subcontracting an additional developer and administrator when required. - Project managed the team, leading weekly meetings with clients and team members to ensure projects were completed in a timely manner. - SEO optimisation of websites, ensuring pages have a clear hierarchy, sitemaps are submitted to google search console, and pages are filled with relevant meta information.- Enhanced the performance of the websites, setting up web caching, image compression and content delivery networks, as well as CSS, HTML and Javascript optimisation. - Management of all invoicing, billing and accounting, as well as contract creation. - Provision of web hosting, providing support to customers during downtime and managing DNS changes.

- Led UX improvements to the website, producing wireframes of new layouts and features, then briefing of web developers on requirements.- Split testing new website features and layouts with Qubit, analysing performance and releasing successful tests as permanent web features. - Providing specifications for front-end and back-end development projects, liaising with developers and testing their work.- Liaising with product and marketing teams to plan, execute and review category promotions online to ensure customer messaging is consistent across channels. - Day to day ownership of products on site including product titles, descriptions, and category hierarchy.- Development of a microsite for additional bespoke services, creating the specification for a lean MVP, whilst supporting the secondary customer journey with promotional units across the site. - Trading of websites, working with the broader team to ensure that promotions and new products are featured across the site and marketed effectively. - Reporting of bugs to external development team, ensuring these are fixed in a timely manner- Management of conversion tracking using Google Tag Manager and the website’s data layer.- Reporting on website performance, comparing the results against key performance indicators and ROI.

- Develop a digital marketing strategy- Plan and execute all digital marketing - including SEO/SEM, marketing database, email, social media and display advertising campaigns, and affiliate programs.- Collaboration with IT and software development teams on design, evaluation and improvement of the platform’s UX and new functionalities to create and maximise synergies between marketing and technology development- Prepare and monitor Google Shopping campaigns.- Mockup of UX improvements to the website and briefing of web developers- Work with our SEO agency on content creation and distribution- Collaboration with agencies and other vendor partners.- Monitor the primary marketing metrics to establish the effectiveness of online advertising- Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI.- Collaboration with other supporting team members to create impressive client-centred landing pages and ad copy- Recruit, select, and train marketing operation employees when the company is ready to expand the marketing team- Analyse end-to-end consumer experience in different digital channels- Identify the latest digital technologies and current digital trends affecting the industry- Prepare and execute conversion tests

- Construction of websites using WordPress.- Construction of ecommerce websites using Woocommerce.- Worked in partnership with a graphic designer, subcontracting an additional developer and administrator when required. - Project managed the team, leading weekly meetings with clients and team members to ensure projects were completed in a timely manner. - SEO optimisation of websites, ensuring pages have a clear hierarchy, sitemaps are submitted to google search console, and pages are filled with relevant meta information.- Enhanced the performance of the websites, setting up web caching, image compression and content delivery networks, as well as CSS, HTML and Javascript optimisation. - Management of all invoicing, billing and accounting, as well as contract creation. - Provision of web hosting, providing support to customers during downtime and managing DNS changes.

- Responsible for all homepage, landing page and website asset updates in the Magento platform, using basic HTML and CSS.- Raising urgent site issues to senior management and developers to ensure these are fixed.- The uploading and scheduling of product price files - Maintenance of the Google Shopping and Facebook product feeds.- Build, schedule and test newsletter emails- Update of key information online- Weekly reporting on web and email performance- Analysis of Google Analytics data to suggest and make impactful decisions- Set up and schedule online discount codes- Weekly writing of product meta descriptions

- Designed user experience enhancements to the website.- Provided regular insight of trends and opportunities through Google Analytics- Answered customer enquiries in real time through live chat web plugin- Photographed products, performing the necessary edits and enhancements - Acted as the primary point of contact for the external SEO agency- Selection of relevant products for each product.- Occassional writing of blogs and social media posts

I worked part-time as a freelance web developer, constructing WordPress websites for clients.

I was responsible for the charity's online communications and advertising, including social media marketing, PPC, SEO, and the maintenance of WordPress websites. I also managed the charity's databases, and ensured volunteers were reimbursed for any expenditure made on behalf of the charity.

I was responsible for the picking of bicycle accessories in preparation for being dispatched. Newly-received stock was also placed away in the appropriate location.