- Craft long-term strategies to boost revenue, brand recognition, and customer engagement.- Conduct regular market research to identify industry trends, customer preferences, and competitor activities, and adjust strategies accordingly.- Create sales forecasts and manage the marketing budget to ensure resources are allocated effectively to maximize ROI.- Build and refine the brand identity, ensuring it resonates with target demographics and stands out in the competitive landscape.- Ensure consistent messaging and branding across all platforms, from digital to in-person experiences.- Manage and monitor the brand’s reputation on review platforms and social media, addressing feedback and enhancing public perception.- Oversee digital marketing campaigns to drive engagement and traffic.- Develop content strategies and oversee content creation to ensure relevant, engaging materials that drive customer interaction.- Plan and execute events, promotions, and partnerships that enhance brand visibility and drive customer loyalty.- Build and maintain relationships with key customers, community members, and vendors to drive repeat business and loyalty.- Design sales plans and incentive programs to boost team productivity and achieve monthly, quarterly, and annual revenue goals.- Develop and implement loyalty programs and special offers to encourage repeat business and increase customer lifetime value.- Gather and analyze customer feedback to improve services and tailor offerings to meet customer needs better.- Create opportunities to engage with local communities, fostering strong connections and positive brand perception.- Analyze sales data, campaign metrics, and market trends to make data-driven decisions and refine strategies.- Prepare detailed reports on sales and marketing performance, presenting insights and recommendations.- Work closely with operations to ensure the smooth execution of marketing initiatives and consistent brand experience.

- Oversee daily operations to ensure smooth functioning.- Develop and implement strategies to improve efficiency and profitability.- Manage inventory, procurement, and vendor relationships.- Supervise staff and conducting regular performance evaluations.- Ensure compliance with health, safety, and sanitation regulations.- Create and maintaining operational budgets.- Analyze financial reports and implementing cost-saving measures.- Collaborate with other departments to optimize workflow.- Handle customer complaints and resolving issues effectively.- Continuously seek opportunities for business growth and expansion.

• Managed hiring, training, and scheduling of FOH staff at Bogey's Club and Cafe in Sewell, NJ.• Oversaw inventory, ordering, and cost control for $6 million/yr restaurant, maintaining labor and LBW costs.• Introduced 7shifts and integrated with Aloha POS, creating price points and seasonal specials.• Achieved seamless operations and improved efficiency through implementing structure and processes.

Execute day-to-day activities needed to run a successful and profitable restaurant. Performed inventory counts, equipment and personnel checkups, and variance reports to assess weekly/monthly/yearly activity. Scheduled FOH staff to meet weeks’ needs. Worked with Marketing/Advertising, creating posts/pictures/imagery that would increase exposure and engagement. Strategized and launched a Live Music structure to bring in extra business mid-week. Worked with FOH and BOH staff to effectively lower costs, maximize profits, and build team morale. Focused on team narratives and inventory, restructuring schedules to meet budget requirements and overall organization. Developed reports and forecasts supporting new structures and processes to become more efficient. Used experience under multiple GM’s in multiple locations to help efficiently streamline communication and build as one unit.

During the shutdown, I needed to retain an income and this was a reliable source at the time.

Worked my way up the restaurant latter. Learned the ins and outs of every important position required to run a successful restaurant. Built strong connections with co-workers and return-customers, effectively establishing a strong foundation for a long and successful team and career.