Ryan Pirkle Email & Phone Number

Seattle, WA, US

Copenhagen, Denmark, DK

• I currently lead JAKALA N.A. marketing strategy and team, and support JAKALA global marketing strategy and initiatives. Initial focus on fundamental reconstruction of department ops and organizational communication.
• Reduced marketing department expenses in first year >30%, while driving new opportunities increasing revenue in the pandemic-affected year 23% YOY, and qualified leads 38%.
• Led complete transformation of company messaging and positioning to focus on prospect empathy, leading not with technical expertise, rather prioritizing pre-emptive recognition of their needs and pains.
• Initiated comprehensive content and brand overhaul to the global company website, leveraging newly developed communication standards I developed and championed.
• Established event activation strategy, team, and operational process. Within one year, event activations have driven a seismic increase to new business opportunities, representing over 30% of such qualified.
• Served as Americas lead on year-long global rebrand initiative. Advised on and supported the development of an updated global brand strategy during acquisition period.

Seattle, WA, US

• Created public relations and earned media strategy. Organic efforts garnered over one billion impressions and numerous feature stories in national outlets including NY Times, USA Today, Inc, NBC News, Today Show, Good.
• Developed and led organizational shift to new strategic partnership channel, which spurred the creation of a dedicated partnership team, becoming the primary influence on our entire organization's demand generation.
• Developed and drive empathy-based communication strategy designed to differentiate company among industry landscape of prevalent predatory practices and resulting client skepticism.
• Led organic PR campaign to promote story of company $70,000 minimum wage which resulted in headlines around the world, and a historic impact on business including near-doubled profits and over a 100% YOY increase in.
• Identified potential strategic relationships, analyzing cost-benefit and negotiating terms.
• Provided vision and design strategy for small business storefront-themed aesthetic of new office space build out, a shrine showcasing company's dedication to independent business owners. The concept and design won the.

Denver, Colorado, US

• Developed materials and programs positioning MillerCoors premium light brands to on-premise accounts as reliable revenue generators to combat burgeoning craft beer segment.
• Managed partner agencies, timelines and budgets for national MillerCoors programs for activation at restaurant, hotel, casino gaming, and travel accounts including Applebee’s, TGI Friday’s, Holland America Cruise Line.
• Developed unique PAB brand interaction experiences tailored to specific customer segments. Brought brands to life through engagements at point-of-decision.
• Created and presented interactive MillerCoors promotional and sales planning presentations to establish category captaincy in the on-premise segment.

San Diego, California, US

• Developed local and regional integrated marketing promotions, sponsorships and event activations to drive brand awareness and sales for all Pacific Northwest Qdoba locations.
• Owned all elements of localized marketing plans including advertising, publicity, brand management, event activations, promotional collateral, in-store POP and social media.
• Managed promotional agency, overseeing performance and deliverables, co-concepting creative tactics, and executing promotional programs.
• Forecasted and managed department budget and tracked promotion campaign ROI.
• Provided creative direction to peers. Concepted all creative content for both local and multi-market campaigns.
• Expanded promotional events to enhance brand experience by tying-in multiple guest interaction vehicles, accomplishing several campaign objectives simultaneously.

Seattle, WA, US

• Managed interactive media buys, scheduling and reporting. Synchronized budget and timelines with partner agencies.
• Drafted creative briefs to meet client objectives based on user research, marketplace trends and demographics.
• Provided innovative strategic direction for interactive marketing initiatives and major account pitches.
• Became agency expert in emerging technologies, new-age marketing.
• Strategized and developed communication campaign to promote internal use of MS Windows Mobile phones.
• Produced and hosted Microsoft Live Meeting sessions.