Director, Video (Dvd, Blu-Ray, And Cinemanow)
Richfield, Minnesota, Us
P&L responsibility for Video category. Led a 16-person team, in both Minneapolis & Los Angeles, responsible for business channels in Best Buy Stores, BestBuy.com, and CinemaNow. Studio and network distribution relationships with Warner Brothers, 20th Century Fox, NBC Universal, Disney, Paramount, Sony Pictures, Lionsgate, and others.Led a cross-functional team across all aspects (technology, content, devices, marketing, and merchandising) of Best Buy’s multi-platform digital video service, CinemaNow - Successfully launched in May 2010.As DIRECTOR OF DIGITAL VIDEO, P&L responsibility for video services business including sales of DirecTV, Comcast, Time Warner Cable, Tivo, Vudu and others. Relationships with digital content providers including Netflix, Napster, Hulu, Vudu, and Sezmi. Member of the Digital Entertainment Content Ecosystem (DECE) consortium.As DIRECTOR DIGITAL MERCHANDISING & VIDEO SERVICES, responsible for the distribution, marketing, and merchandising of digital content and services through Home Theater and Mobile devices. Relationships with leading device manufacturers including Sony, Samsung, LG, Garmin, and Tom Tom. As SENIOR BUYER OF LAPTOP PCs, end-to-end product marketing from influence on design and features, to program negotiations, to assortment selection, to product launches and transitions, to competitive analysis and positioning, to advertising strategy. Maintained a customer behavior predictive model based on sales data regression. This model helped Best Buy maximize assortments and gain market share by understanding our customers better than the competition.Honored with Chairman’s Innovation Award for role in conceptualization and development of an exclusive line of laptops from multiple manufacturers based on customer feedback.As SENIOR FINANCIAL ANALYST FOR COMPUTING, supported multiple businesses in the multi-billion dollar category with financial analysis and decision support.