Lead a team of highly talented and experienced market researchers in developing and executing market research plans focused on Vanguard’s two profit centers.

Manages all research needs for NFL accounts, both for the League Office and client teams.

• Serviced returning sponsorship accounts for 2006 Eagles Carnival & Auction.• Solicited, managed and serviced donations from new and previous donors; surpassing 2005 amounts by 29%.• Managed highly successful Carnival zone with 30+ direct staff and 7,500+ attendees. • Researched, negotiated and contracted vendors for Carnival games, activities, merchandise, etc.• Assisted Events Manager in pre-Carnival logistics, including but not limited to: procuring activities, designing event layout, assigning staff and volunteers, managing event and structuring both set-up and tear-down.

• Developed, designed, and presented proposals to potential clients.• Coordinated media coverage with more than 50 media outlets – print, TV and radio – for the more than 100 Home Depot stores in Florida during hurricane season.• Wrote and distributed 30+ press releases and articles for clients such as Home Depot and Red Bull.• Designed and assembled monthly ROI and activity reports for clients using Microsoft Word and Photoshop. • Solicited coverage of clients from local and national media. Achieved placement in Wall Street Journal, Miami Herald, Orlando Sentinel, Univision, local television stations, etc.

• Coordinated logistics for set-up and execution of Field Public Relations Booth at Annual Meeting of Agents.• Taught agents how to use public relations at Annual Meeting of Agents.• Wrote internal press releases and designed surveys on public relations tool usage.• Developed and implemented instrument to track use of public relations tools using Microsoft Excel.