Ryan Pratt Email & Phone Number

Columbus, Ohio, Us

- Developed marketing & sales plans that helped the healthcare tech startup grow 3x in a single year- Launched a patient outreach program to educate and engage 65+yos in our mobile app and virtual health coaching program that was 8x more effective than traditional in-office referrals- Designed a health coaching playbook and user retention strategies that results in +71 "Excellent" NPS scores and helped retain 80% of patients for 9+ months- Created inbound and outbound marketing campaigns to generate interest in an all-new ancillary service category that resulted in 1 new orthopedic physician client per day- Developed a recruitment marketing campaign to attract hundreds of medical assistants each month as right-fit candidates for our virtual health coaching roles

- Produced marketing campaigns that helped Moby Dick 3PL reach maximum capacity in their original fulfillment and distribution center- Setup an easy-to-use marketing automation program targeting right-fit ecommerce businesses around the country in need of a same-day fulfillment, processing & shipping partner- Developed website, social, email, and print content about the benefits of a midwestern-based 3PL partner

Lewis Center, Ohio, Us

- Created sales & marketing plan that generated 2x the number of new customers YOY- Built lead-generation email & SMS campaign that created all-new sales pipeline of 5,000 top local prospects for biz dev team- Doubled social media following after just 6 months of implementing new digital marketing plan

- Developed go-to-market strategy for innovative new structured on-the-job training (S-OJT) platform- Increased website traffic, social media following, outbound marketing list, and SiTUATE brand awareness- Connected founder Ronald L. Jacobs, Ph.D., the world's foremost leader on S-OJT, to thousands of Business Leaders, Managers, and Human Resources Professionals focused on Training, Safety, and Quality

Columbus, Oh, Us

- Increased SaaS ARR by 40% YOY in first year in new role- Developed business development playbook that shortened sales cycle by 62%- Created inbound lead-gen programs that resulted in 75% of total new business revenue- Launched best practices program resulting in 40% increase in user engagement and +70 NPS- Organized dozens of user conferences resulting in 95%+ satisfaction ratings- Lead company's rebranding efforts and name transition- Performed critical roles during merger & acquisition (M&A) processes - Launched new brand with 6 of top 10 first page organic Google search results- Covered in multiple notable publications including: The Columbus Dispatch; Columbus Business First, Columbus CEO, The Columbus Region, Silicon Hills News, and by Governor John R. Kasich

Dublin, Oh, Us

- Lead the development of brand and product marketing strategy in conjunction with the CEO- Managed creative team responsible for copywriting, graphic design, and web development- Implemented marketing strategies to increase online orders YOY for 5 consecutive seasons- Created marketing programs that increased e-commerce revenue by 20% YOY- Generated thousands of qualified sales leads based on behavioral scoring- Optimized SEO to 1st-page search results and #1 organic listings for multiple keywords- Optimized search engine marketing (SEM) ads to 5% click-through rate (CTR)- Developed automated email marketing programs to database of over 100,000 active contacts- Reported and analyzed over 200 key performance indicators (KPI) on a weekly basis- Redesigned website for optimal UX and UI for 150,000 annual website visitors- Grew social networks from 0 to 50,000 Facebook fans and 0 to 20,000 Twitter followers- Created network of over 2,000 industry thought leaders on LinkedIn- Doubled the registered user count in less than a year- Managed launch of successful new e-commerce product: MultiPost- Planned and supported trade show and conference activities for thousands of attendees- Created various other marketing and content materials including: emails, white papers, surveys, reports, guides, brochures, sell sheets, blog posts, press releases, invitations, flyers, direct mail, advertisements, exhibit materials, web graphics, and more

- SEO and social media updates to increase organic traffic to website- Website navigation changes to increase lead-gen conversion rates - Marketing copy suggestions to simplify messaging and call-to-action

- Researched keywords based on business strengths and product offerings- Optimized website including page titles, meta descriptions, and meta tags for organic search traffic- Setup Google Analytics to track visitors and monitor e-commerce conversions- Launched website with 7% organic search traffic and grew to 19% within first month- Recommended content, social media and marketing plans for additional SEO

- Developed website and inbound marketing strategy to generate leads- Created blog and content marketing plan for prospects and current clients- Wrote copy and edited existing content to repurpose for web- Implemented and managed social media accounts on LinkedIn, Facebook, Twitter, and Google+- Monitored visitor analytics and optimized for organic search engine traffic

Us

- Marketed fitness product to promote online B2C sales and generate B2B leads- Initiated social network campaigns which quickly grew to thousands of followers/fans- Developed and implemented viral marketing strategies on YouTube, Vimeo, and Flickr

Us

- Featured in 30-minute infomercial for weight vest and core fitness training company- Posed for still photography action photos of the weight vest

- Wrote more than 600 blog posts across a variety of topics- Generated over 200,000 pageviews- Created a network of more than 5,000 social followers- Attained a Klout score of 65, influential in Social Media, Technology, Marketing, Facebook, Harvard University, Masters of Business Administration (MBA), Movies, iPhone, and more

Burbank, Ca, Us

- Promoted the adoption of the Blu-ray format via social media and blogs- Hosted Blu-ray viewing parties for 3 new Warner Bros. films each week- Wrote critical unbiased reviews of the movies despite the sponsorship

Irvine, California, Us

- Reviewed and enhanced current social media marketing campaigns- Created social networking plan to recruit potential trainers in local area- Developed studio-specific social media plan to promote future business growth

- Critiqued 973 films during 21-month span- Created popular "See-it, Rent-it, Skip-it"™ movie ranking system- Wrote movie reviews and top 10 columns for the website twice per week- Virally marketed articles which generated thousands of followers, fans and subscribers

Canton, Oh, Us

- Investigated social media accounts and performed online reputation reviews

Us

- Promoted website traffic growth from 0 to 300,000 monthly visitors- Optimized traffic sources to 75% organic search, 7% referral, and 17% direct traffic- Developed viral marketing plans that lead to thousands of social media referrals each month- Submitted more than 5,000 lists and reviewed over 20,000 other lists published on website- Recruited and managed in-house teams and outside contractors- Created scalable tools for teams of on- and off-site employees/interns- Developed a gain share and incentive pay system to increase advertising revenue- Created key performance measures (KPM) to analyze weekly traffic, revenue, and growth- Optimized content, layout and ads to increase eCPM- Wrote popular monthly e-newsletter which was read by more than 3,000 people

Columbus, Ohio, Us

- Wrote over 20 published hard news articles, features and columns- Researched through polling, interviewing and discovery- Copy edited and created headlines for other reporters’ stories and commentary

- Wrote newsletters for thousands of employees and students- Wrote press briefs and Public Service Announcementshttp://www.columbus.k12.oh.us/

Bachelor'S, Public Affairs Journalism

Honors Diploma