(Following Sony Interactive Entertainment acquisition of Insomniac Games) Responsible for building and maintaining ongoing strategic brand development roadmap for multiple Insomniac game franchises. Leading Insomniac inter-studio relations within PlayStation Studios and industry partners while continuing to serve as studio executive team member and community/communications department head overseeing a team of 8 employees. Offer counsel and support as culture & belonging team executive sponsor.

As Chief Brand Officer, I began my service on the executive leadership team while leading a team of up to 7 talented content creators, marketers, and community managers as we partnered with publishers such as Microsoft, Electronic Arts, Sony Computer Entertainment and Oculus to launch and sustain multi-million dollar console video games. I've also led marketing campaigns for self-published mobile game titles and helped direct co-marketing campaigns with Fortune 500 companies on behalf of our games. I've shipped 20-plus titles that have generated tens of millions copies sold and multiple quality awards. I manage all aspects of brand licensing, including engineering Insomniac's role in a motion picture agreement for the Ratchet & Clank film (2016 Focus Features) and merchandising. I regularly participated in creative development for game trailers, including co-conceiving and co-writing the Spider-Man PS4 reveal trailer in 2016 (20 million views). I'm also responsible for growing and maintaining our studio brand reputation through overseeing external communications. I participate in key internal culture and communications initiatives and launched Insomniac's pursuit and crafting of a studio vision and mission statement.

I coached a team of dedicated triathletes, marathoners and ultra-marathoners of varied ages and abilities. Good Wolf focused intensely on the mental side of multisport, adapting our coaching approach to each athlete so that we maximize mindset, race strategy and resiliency. Good Wolf developed an aspiring pro triathlete and two Ironman World Championship age-group qualifiers, produced first-time male and female Ironman 70.3 age-group podium winners, multiple age-group short-course podium winners, and USA Triathlon Age-Group All-Americans.

I co-authored a monthly freelance column geared towards multiple Ironman finishers, along with writing athlete profile feature stories.

Responsible for all aspects of entertainment lifestyle marketing for Sony Computer Entertainment America during the height of its success with PlayStation 2. Led a team of up to 12 PR professionals on multiple projects ranging from event planning and management, editorial calendar building and story placement, video production and celebrity outreach. Also led consumer PR efforts for the T-Mobile Action Sports Team, featuring prominent X Games athletes such as Dave Mirra, Ryan Nyquist, Bucky Lasek and others. Served as the day-to-day PR lead on Norman Lear's PRSA Silver Anvil Award-winning "Declare Yourself" voter registration campaign before leaving to join Insomniac Games.

Responsible for launching multiple dot.com 1.0 startups at BSMG Worldwide (pre-merger) while running all day-to-day PR programs for HP's budget line of Apollo ink jet printers. Engineered multiple dot.com profiles in prolific magazines such as Red Herring and popular business television shows of the time.

Helped launch the original Xterra SUV, overhauled Nissan Maxima, 300 Z concept vehicle and the Frontier 4-door Crew Cab truck for Nissan North America. Responsible for all lifestyle media outreach and assisted with event planning and management, as well as video production.

Cut my teeth in brand development at a cutting edge boutique PR and marketing firm, learning from PR agency legend Todd Cooley. Represented professional services firms such as Administaff, Nissan, tech providers such as ViewSonic Corporation and more. Wrote marketing copy, press releases, collateral marketing materials and served as Cooley's first full-time hire, learning valuable business management lessons every step of the way.