Ryan Peterson Email & Phone Number

Denver, Colorado, US

Denver, Colorado, US

I provide go-to-market strategy consulting and advisory services to SaaS companies. Specifically, I help organizations define and execute strategic and operational initiatives required to market and sell their products.

Portland, OR, US

• Knapsack is a SaaS platform for design systems that provides a collaborative workspace for product, design, and engineering. As the first non-founder hire, I built and executed the go-to-market strategy that achieved.
• Led GTM strategy and planning
• Created external-facing messaging, positioning, pricing, and packaging
• Created brand identity (visual identity, voice, etc.)
• Conducted qualitative/quantitative research to inform/improve GTM strategy, messaging, roadmap, etc.
• Created audience definition and segmentation

New York, NY, US

• As a Go-to-Market Lead, I uncovered opportunities to help the business accelerate revenue growth. One of the highlights was designing and launching InVision's partner program for agencies, consultancies, and system.
• Led research to validate agency partnership opportunity and approach
• Created go-to-market strategy and program mechanics
• Created external messaging, positioning, and sales collateral
• Created sales enablement materials and delivered sales training
• Facilitated customer meetings as in-house agency subject matter expert

Denver, Colorado, US

• Effective (an Ogilvy company) is an experience agency that helps clients navigate digital complexity through a measurable, human-centered design approach. My responsibilities included:
• Business development
• Establish and grow Effective's conversational interface (i.e. bots) practice and partnerships

Seattle, WA, US

• We’re equal parts strategic consultancy, creative agency, and R&D lab. We provide strategy, design, and engineering for the following platforms:
• Wearables & Connected Devices
• Apple CarPlay & Android Auto
• Apple TV & Chromecast
• Beacons & Sensors
• Virtual Reality

Denver, CO, US

• Notion is an all-in-one sensor for home monitoring. With Notion, you can also know how full a propane tank is, when your child returns from school, the temperature of a room, the second there is a water leak, if a gun.
• Development, management, and execution of the strategic marketing plan
• Develop and manage marketing budget
• Brand strategy and positioning
• Product manager/owner for ecommerce website and mobile apps
• Growth strategy

• Rivet & Cuff is a startup developing predictive fit technology that takes the guesswork out of ordering clothes online in the correct size—starting with men’s premium denim.
• Led all marketing efforts, including brand messaging and positioning, customer segmentation, content strategy, customer acquisition channels/campaigns, and field events
• Led product development of fit technology and eCommerce website
• Impact: Successfully raised $250K, built something cool, failed, learned a ton

USA, US

• Deloitte acquired Übermind in January 2012 to establish Deloitte Digital, a new service line focusing on strategy, mobile, social, web, digital content management and digital ERP. I led marketing and strategic.
• Worked with Übermind and Deloitte leadership on integration into Deloitte
• Led multi-country PR campaign announcing Deloitte’s acquisition of Übermind
• Product manager/owner for 15-person team responsible for new global brand and website
• Led team responsible for ongoing thought leadership, PR, and marketing efforts
• Worked with leadership in various countries to expand Deloitte Digital’s global footprint

• I was promoted to take growth to the next level. I built and led a lean, high-performing team and furthered Übermind’s position as one of the leading agencies for mobile app and web development and design in order to.
• Product manager/owner of company website and internal projects
• Efforts lead to a more than 83% YOY growth in revenue
• Created sales tools and materials that reduced proposal response time by 50%
• Led recruiting campaigns that led to more than 95% YOY growth in headcount in a competitive market
• Managed external agency and vendor relationships

• Built company's business development and marketing departments. In addition to pursuing and winning new accounts, I was directly responsible for successfully repositioning an unknown development firm into a mobile.
• Product manager/owner of company website and internal projects
• Efforts lead to a more than 70% YOY growth in revenue
• Individually responsible for more than $3M in sales
• Implemented systems and processes to increase efficiency and effectiveness of our sales pipeline
• Led internal and client-facing strategy and creative direction

An early-stage venture seeking to bring non-technical smartphone owners to the forefront of mobile application space by creating an incentive-driven community generating ideas for mobile applications to be ranked in terms of demand, developed, and then marketed back to the community of users.

Bellevue, Washington, US

A full service commercial real estate firm that specializes in the leasing and sales of office and industrial properties.