I provide go-to-market strategy consulting and advisory services to SaaS companies. Specifically, I help organizations define and execute strategic and operational initiatives required to market and sell their products.

Knapsack is a SaaS platform for design systems that provides a collaborative workspace for product, design, and engineering. As the first non-founder hire, I built and executed the go-to-market strategy that achieved the traction and revenue milestones necessary to secure funding led by Google’s Gradient Ventures. Highlights include:• Led GTM strategy and planning• Created external-facing messaging, positioning, pricing, and packaging• Created brand identity (visual identity, voice, etc.)• Conducted qualitative/quantitative research to inform/improve GTM strategy, messaging, roadmap, etc.• Created audience definition and segmentation• Partnered with product team to shape the roadmap and share expertise in our market, customers, etc.• Led new product/feature launches and campaigns• Instilled a data-driven mindset, defined PMM KPIs, and evolved KPIs as our product/processes matured• Created sales playbook and enablement materials, and onboarded new sales reps• Hired and managed product marketing, content, events, and growth teams• Planned and delivered Patterns (design systems conference for product, design, and dev leaders)• Produced the Design Systems Podcast and achieved 5k+ downloads per month (top lead source)• Grew ARR from $0 well into six figures interim sales leader in addition to delivering on marketing responsibilities

As a Go-to-Market Lead, I uncovered opportunities to help the business accelerate revenue growth. One of the highlights was designing and launching InVision's partner program for agencies, consultancies, and system integrators delivering design systems with InVision Design System Manager.• Led research to validate agency partnership opportunity and approach• Created go-to-market strategy and program mechanics• Created external messaging, positioning, and sales collateral • Created sales enablement materials and delivered sales training• Facilitated customer meetings as in-house agency subject matter expert • Impact: $1M+ partner-influenced pipeline generated in first year• Impact: Secured 50+ agencies for partner certification• Impact: Forrester praised the program as “a first of its kind for the design category”

Effective (an Ogilvy company) is an experience agency that helps clients navigate digital complexity through a measurable, human-centered design approach. My responsibilities included:• Business development• Establish and grow Effective's conversational interface (i.e. bots) practice and partnerships

We’re equal parts strategic consultancy, creative agency, and R&D lab. We provide strategy, design, and engineering for the following platforms:• Wearables & Connected Devices• Apple CarPlay & Android Auto• Apple TV & Chromecast• Beacons & Sensors• Virtual Reality • Smart Home• Mobile (iOS & Android)• Web (front-end & back-end)

Notion is an all-in-one sensor for home monitoring. With Notion, you can also know how full a propane tank is, when your child returns from school, the temperature of a room, the second there is a water leak, if a gun safe has been accessed and much more. Notion allows you to monitor what you want in a way that makes sense for you and your family. Our 2014 Kickstarter campaign ranked in the top 0.84% of all Kickstarter campaigns ever launched to that point in time and generated $281,655 in revenue from 1,338 backers in just 30 days.My responsibilities included:• Development, management, and execution of the strategic marketing plan• Develop and manage marketing budget• Brand strategy and positioning• Product manager/owner for ecommerce website and mobile apps• Growth strategy• PR/communications• Content and social• Define and drive demand generation and inbound marketing• Customer success/support• Consumer research

Rivet & Cuff is a startup developing predictive fit technology that takes the guesswork out of ordering clothes online in the correct size—starting with men’s premium denim. • Led all marketing efforts, including brand messaging and positioning, customer segmentation, content strategy, customer acquisition channels/campaigns, and field events • Led product development of fit technology and eCommerce website• Impact: Successfully raised $250K, built something cool, failed, learned a ton

Deloitte acquired Übermind in January 2012 to establish Deloitte Digital, a new service line focusing on strategy, mobile, social, web, digital content management and digital ERP. I led marketing and strategic partnerships for Deloitte’s new, digital focused consulting practice.• Worked with Übermind and Deloitte leadership on integration into Deloitte• Led multi-country PR campaign announcing Deloitte’s acquisition of Übermind• Product manager/owner for 15-person team responsible for new global brand and website• Led team responsible for ongoing thought leadership, PR, and marketing efforts• Worked with leadership in various countries to expand Deloitte Digital’s global footprint• Headed strategic relationship with Apple’s enterprise sales team on joint pursuits of Fortune 500 accounts

I was promoted to take growth to the next level. I built and led a lean, high-performing team and furthered Übermind’s position as one of the leading agencies for mobile app and web development and design in order to win more business and attract more talent in an increasingly competitive market.• Product manager/owner of company website and internal projects• Efforts lead to a more than 83% YOY growth in revenue• Created sales tools and materials that reduced proposal response time by 50%• Led recruiting campaigns that led to more than 95% YOY growth in headcount in a competitive market• Managed external agency and vendor relationships• Secured 15+ awards from organizations including Advertising Age and the Webby Awards• Secured broad coverage across media outlets, including AllThingsD, CNN and GeekWire• Presented on mobile and related topics as individual speaker and panelist

Built company's business development and marketing departments. In addition to pursuing and winning new accounts, I was directly responsible for successfully repositioning an unknown development firm into a mobile agency and recognized industry leader.• Product manager/owner of company website and internal projects• Efforts lead to a more than 70% YOY growth in revenue• Individually responsible for more than $3M in sales• Implemented systems and processes to increase efficiency and effectiveness of our sales pipeline• Led internal and client-facing strategy and creative direction• Created recruiting campaigns that led to more than 115% YOY growth in headcount in a competitive market• Presented on mobile and related topics as individual speaker and panelist

An early-stage venture seeking to bring non-technical smartphone owners to the forefront of mobile application space by creating an incentive-driven community generating ideas for mobile applications to be ranked in terms of demand, developed, and then marketed back to the community of users.

A full service commercial real estate firm that specializes in the leasing and sales of office and industrial properties.