Ryan Crum Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

•Lead, coach and manage a high-performing team of Client Success Strategists•Maintain high quality customer service relationships with Marketing Consultants and clients and act as an escalation point for issues•Work and effectively communicate with senior management•Collaborate with local and corporate teams to refine processes and better serve the client •Balance staff workload to meet sales and leadership expectations and deadlines•Set and track performance goals for the team•Perform client success duties, as needed

Charlotte, North Carolina Area

• Create campaign strategy and collaborating with the sales team on pre-sale media plans and research• Create focused media plans based on client goals and related research• Understand customer's KPIs and optimize campaign accordingly• Review campaign results and make positive changes when needed • Prepare monthly campaign reports and present to customer

Raleigh-Durham, North Carolina Area

• Perform market research, customer segmenting, detecting prospective customers, creating and implementing marketing campaigns, identifying stakeholders and reporting to owner • Consult and advise on marketing strategies leveraging customer analytics knowledge to increase market growth• Led the marketing of the company's products in market segment

Eugene, Oregon

• Directed the sales team in executing the 2018/2019 strategic sales plan with oversight on budgets, product, and territory growth• Leveraged low-cost techniques to grow sales by 15% and kept department 20% under budget• Negotiated pricing for high volume products to create win-win for the customer and company that won the largest customer bid for 2019• Introduced new products from both manufactured in-house and outside vendors to create new revenue streams with current large customer accounts• Delivered marketing strategy and partnered with sales and marketing team to improve communication, response, and customer satisfaction with updated social media plan, new website, and communications strategy• Advised product management team, sales and promotions team, and the company's leadership team on best sales positioning to create customer success outcomes

Eugene, Oregon

• Developed, planned, and executed marketing budget for ad buys (print, TV, radio, Social Media) and special events within 95% of actual spend• Propagated brand awareness by routinely visiting locations to ensure branding standards were met• Created online advertising and marketing campaign (SEO, Google AdWords, & Google Analytics) to drive more business with 8-10% average click rate and 4-5% conversion rate

Eugene, Oregon Area

• Cultivated key customer relationships through prospecting and consultative selling that grew a repeatable customer base by 20% year-over-year• Leveraged Zendesk customer support software and facilitated staff training to increase customer engagement and support; achieved a 99% answer rate (within four hours) and high marks for customer satisfaction• Created white papers, blog posts, and quarterly newsletters with significant exposure to digital media platforms that increase customer success engagement with 60% open rate

Greater Minneapolis-St. Paul Area

As Director of Communications, worked with president to develop new social media plan to engage more people throughout the community and increase awareness of team and mission to help better nutrition and health. Managed all social media accounts according to plan, and worked with president to create engaging content. Worked with team to plan and develop monthly newsletters to 3 different segments of mailing list, targeting different areas for each group. Worked with staff writers to develop blog content and posting on website and social media accounts. Worked with team on brand refresh to help incorporate new direction of team and direction of where the organization hoped to go. Managed distribution of PSA's to local television stations across MN and WI and followed up on those productions. Helped work with team to develop programs and drive engagement and increase visibility of organization.

Greater Minneapolis-St. Paul Area

• Managed public relations, customer communications, and social media engagement • Spearheaded special events (trade shows, sampling events, and educational seminars) on and off-site with food, tours, vendors, and speaking engagements that turnout nearly 7k spectators• Partnered with individual stores and distributor to develop new products, promote sales, implement marketing campaigns, and negotiated contracts that grew usage of raw products to 95%• Fostered key relationships with distributor, sellers, and customers to maintain current sales growth

Greater Minneapolis-St. Paul Area

• Consulted with customers to grow business using advertising, sales, and promotions that outperformed gross sales benchmark by 25%• Specialized in customer relationship management that provided customer value and grew target sales margin from 4% - 8%• Recognized for “Triple Crown Award” for growing sales by at least 7.5%, gross profit by at 7.5%, and piece growth by at least 5.5% through prospecting, cold calling, and consultative selling in new vertical of natural foods co-ops

Coeur D'Alene, Id/Brainerd, Mn

• Generated sales to existing customers and engaged in new accounts with purchase orders, consultation, and account management • Increased new business within a defined territory by 30%, through extensive cold calling, to expand territory• Provided extensive knowledge of Microsoft Works, POS systems, and various ordering/inventory platforms• Revived numerous "dead" accounts with strong customer success management maintaining accounts receivable at 95-100%

A.A.S, Culinary Arts

Culinary Arts

Certificate Of Completion, Fundamentals Of Marketing

1 Year, General

General

High School Diploma, General