InstaShop is UAE’s leading grocery delivery app that has since conception expanded into many more verticals such as restaurants, pharmacies, pet shops, etc, across 7 countries (GCC, Egypt, Greece).My role at InstaShop was to create the Field Marketing department from scratch and scale it across all 7 countries. The department covers instore branding, fleet branding, and OOH.- Created a field marketing processes handbook in how we approach, negotiate, and brand partner stores- Tailored branding menus for each vertical (from window branding to instore tactical solutions)- Negotiated and locked in competitive pricing from suppliers to keep costs low but always maintain top quality finishing- Mentored and led 6 Field Marketing Managers across the region in providing them with best practices, KPIs, and template trackers to ensure their campaigns are done efficientlyAs a result, I have branded over 300 stores in the UAE personally while supervising over the branding of 400 stores regionally. UAE fleet branding grew from zero to over 700 bikes, 200 cars, 4 buses. The momentum has been strong, maintaining key visibility across our biggest and most competitive market.

Handling the trade marketing and visual merchandising departments for the group’s own brand, Estee Lauder and Aerin regionally through 8 markets, managing relationships and operations with 9 distributors including the full ownership of 3 free standing stores. In liaison with our inhouse digital, PR, supply chain, education, and corporate marketing teams, we are able to successfully deliver a 360-halo effect on marketing and manage the portfolio by leading in expertise, scale awareness, and recruitment.

Create, lead, and capitalize on innovative retail intelligence tools to deliver operationally relevant insights accurately and efficiently for key beauty markets and brandsResponsible for improving and implementing best practice methodologies for data collection and analysis across the Group's regional beauty verticalCross-functional collaboration with business intelligence teams, management, retailers, and brand principles towards streamlining reporting initiatives and strengthening the Group's intel sharing network

One of the founding architects of Orient Beauty International's vision and structure upheld by three pillars essential to today's dynamic marketplace in staying relevant and a step ahead of the competition. The pillars are brand incubation, brand creation, and brand acquisition. One of my portfolio's star brands, NE'EMAH fragrances, under brand acquisition where I served as the brand's global brand manager handling two business models, distribution and own retail simultaneously. In charge of day-to-day retail marketing and operations of two flagship boutiques and two kiosks managing a team of 12 employees and commercial operations at retailer-side with double digit growth vs last year. Revamped and reintroduced own e-commerce platform at a lower cost than budgeted and tripling average orders in the process. Developed and implemented regional GCC ATL/BTL marketing plans based on market insights and best practices and social media community management including influencer collaboration. Launched the brand's first ever rebranding/repackaging effort, conducted quarterly staff training, and expanded distribution network in relevant markets worldwide.

Managing and developing a diverse and competitive beauty portfolio (makeup, skin care and fragrances) with a 360 approach from brand incubation, budgets and forecasts, strategic planning and execution of disruptive trade plans. - Lead multiple launches per year through omni-channel experiences- Adapted portfolio to a competitive market from brand acquisition to top rankings- Re-established brands sustainably through network expansion, line optimization, and tactical executions- Directed brand trainings for on-the-ground staff; drafted brand press releases

Linking creativity with fragrance brands’ DNA via VM agencies for execution of trade plans and POS excellence. Created VM checklists and organized staff meetings to present sales performance and brainstorm new concepts.

Intensive training in all departments of Nasco (corporate & individual medical, motor, marine & cargo, property & fire). Exposure in areas of medical and cargo underwriting & risk analysis with concentration in the sales field ranging from individual clients to corporations locally and global.

The Neighborhood Services Division of the City of El Paso’s Department of Community and Human Development:Objectives:* Educate non-traditional community leaders* Provide a comprehensive curriculum on City services* Promote civic engagement and residents’ roles in decision making processes* Increase resident’s pride in their community and understanding for their City(Participants may also be recommended for City boards and commissions)