Ryan Macphee, Ms, Pmhnp-Bc Email & Phone Number

Berkeley, Ca, Us

San Francisco, Ca, Us

New York, Ny, Us

Managed and trained sales, online support, and production teams in multiple locations as startup operation grew to 10-person staff. Joined company, as first employee, establishing operational foundation for initial online, and eventual growth into brick-and-mortar business. Mapped long-range growth strategy in collaboration with 2 owners; invigorated market reach and standardized brand messaging across digital, print, and business platforms.More than doubled sales to $1.8 million – $650,000 forecasted, in first year, 300% year-over-year during tenure. Developed deep product knowledge; enhanced consumer engagement and improved cross-functional interactions. Developed performance metrics.Scaled operations in response to revenue growth and staff expansions. Formalized processes and established standard operating procedures (SOPs). Initiated weekly meetings, created design timelines, enhanced workflows, and improved controls. Accepted operational accountability in addition to outreach leadership. Managed employee, and intern, hiring, onboarding, and training. Supervised and mentored 8-person team plus interns. Captured secondary revenue stream, introducing retail space in 2nd year. Handled beginning-to-end planning for move, setup, and merchandising. Set operational standards and instilled service expectations across functional levels. Enticed and increased foot traffic through effective marketing campaigns. Increased Facebook likes, 10-fold – 3000 to 30,000+, attained 40% open rate, 10% click-through rate for email campaigns, boosted website visits by 36%, decreased bounce rate by 76%, and attained 1st and 2nd page SEO rankings for 5 key words through compelling content, copy, graphics, and photographs. Centralized customer service data, metrics, and pipeline information through various Saas Programs.. Improved metrics capture; identified successful methods, training needs, and sales process gaps, enabling immediate attention.

Brooklyn, Ny, Us

Joined emerging online, luxury product e-commerce startup as 3rd employee. Contributed to long-range strategic planning and forecasting, and established operational foundation. Defined company brand and ensured cohesive messaging throughout organization. Created corporate presentations, built pitch decks, and drafted executive correspondence. Anchored office operations, customer interactions, vendor relationships, and order fulfillment. Hired, trained, and supervised interns and full-time employees as needed to support rapid growth. Generated 500% year-over-year revenue growth. Formulated and formalized operational protocol, maximized profits, and controlled costs. Buttressed growth with effective marketing and operational plans. Saw national and global orders grow to more than 400 per month.Grew email subscriber list from 2000 to more than 60,000 in only 6 months. Established online presence through Facebook and promoted business through traditional public relations campaigns. Championed marketing and engagement initiatives through effective website, advertisement, and e-letter content. Adapted strategies for improved response. Incorporated internal metrics and Google analytics in assessing, measuring, and reporting on sales, marketing, and vendor performance, and customer satisfaction data. Resolved customer issues. Calmed callers, researched difficulty. Orchestrated vendor, shipping, and customer communications attaining rapid, amenable resolution. Improved user experience. Collaborated with website developer in enhancing navigation. Optimized engagement.

San Mateo, California, Us

• Manage teams of up to 30 people to create value-add content for multiple top tier, high-profile gaming titles, helping to drive sales for both the online PlayStation Network and brick-and-mortar retail outlets. • Created online content & Value Added content that drove sales of several major titles including Little Big Planet, 4.5 million copies, Uncharted 2: Drakes Fortunes (3.5 million units, also given special mention in Augusts' New Yorker), Gran Turismo Prologue 4.5 million units • Initiated and helped formulate a restructuring of our department into an internal brand management agency. Shift in focus from strictly production related work to developing brand management skills that bridge the creative and technological gap between product development and marketing. • Create online video ads that are featured on major gaming sites and portals, as well as YouTube. Also incorporate campaign analytics into future projects and create best practice baselines. Created an "Artist Spotlight" series of online videos, the first of which garnered 260,000 views in the first week.• Track and monitor all costs for various production work across departments to ensure timely payments while keeping the appropriate parties appraised of spending totals• Worked with advertising agency Deutsch and multiple developers on a large online campaign for a top tier gaming brand. Managed the inclusion of Sony Computer Entertainment of America’s CEO in an online video ad that garnered 1 million views on YouTube, raising the product profile tremendously while under the constraints of a tight budget.

San Mateo, California, Us

Managed vital operating responsibilities for several AAA titles. Created and monitored daily reporting for these clients, in addition to making decisions about what actions to take in response to creative.Compiled monthly accruals and billing reports, managed client criteria, ran conversion analyses and implemented changes based on results, coordinated with Creative/Tech/Media teams to implement changes and improvements on behalf of clients. Partnered with Legal to ensure that all content conformed to specific legal and ESRB guidelines. Also drafted preliminary legal documents ranging from non-disclosure agreements to establishing contracts with outside talentImplemented weekly meetings for the department. Began recording all points under discussion, creating action items each week and reviewing what to do the following week, adding layers of responsibility and accountability.Restructured faulty work flow in the hiring of W-2 and 1099 contractors through our outside hiring company

San Mateo, California, Us

Coordinated logistics for AAA. Processed invoices for vendors

Masters In Nursing, Psychiatric/Mental Health Nurse/Nursing

Bachelor Of Arts, Psychology

Education record