Driving growth in Database & Analytics services through applied AI/ML & pricing programs.- Owned & launched a new GTM data product generating +$76M launched opportunity ARR in the first 12 months.- Helped design, launch, and operationalize a new pricing mechanism that's landed +$53M ARR in 1 year.

Led an early-stage tech startup from 0 > MVP. We helped hundreds of work-from-home employees improve workspace wellness & developed a scalable AI ergonomic advisor. Particular focus on: - Building team & culture - Product, customer & GTM strategy - Business modeling & fundraising

Developed a portfolio of analytics products to level-up product creation decisions from brief to go-to-market• Defined a vision and unique value proposition for a new analytics capability space; helping to secure an annual budget of $2.5M.• Hired and built new scrum teams (spearheading adoption of agile development in the analytics organization) and anchored team culture in open feedback, ownership & collaboration; producing an efficient team delivery engine and top-tier employee engagement measures.• Guided creation, promotion and evolution of a portfolio of 6 analytics products which were leveraged by 425+ users.• Developed a consumer insights delivery framework, anchoring in key decisions, learning objectives and hypotheses; helping teams utilize new consumer data in tangible and impactful ways. Tracked 50+ specific usage examples spanning functions and levels, including resolution for several contentious executive-level product decisions.• Presented impact case studies to Nike product executives, with C-level feedback that our efforts were ‘the most important thing Nike can be doing right now.’

Innovated the system for product pricing decisions through introduction of new consumer value measurement• Transformed historically fragmented and ad-hoc approaches for developing pricing insights & recommendations to a cohesive system. This reduced project delivery times ~35% across the team, while also improving stakeholder buy-in and recommendation impact.• Partnered with data science to explore, pilot and scale models for jobs-based consumer segmentation and assessing consumer value on physical products and features. These propelled evolution of apparel product and marketing strategies.• Identified key market gaps and under-served consumer segments in several key apparel classifications. Resulting shifts in product strategy and sku investment increased both revenue and profitability.

Researched and tested new business models for leveraging consumer participation in internal decision making• Supported primary consumer research on crowd-funding/sourcing prototypes to unpack consumer interest, motivations and expectations. Leveraged learnings to gain support for and lead internal pilots to test actual usage of these models x-functions.

Assessed company transformations for business risk and built consensus around key optimization opportunities• Evaluated major transformations for clear objectives, progress and risk; and collaborated with cross-functional leadership teams on action plans that were validated by the executive team & board. Subjects ranged across ERP implementations, financial process outsourcing, and major distribution center & supply chain overhauls (including infrastructure, biz process and tech).• Built, rolled-out and iterated on a new departmental reporting system which improved visual storytelling & reduced reporting cycle times by ~50% (saving 100’s of hours annually).

Assisted clients in assessing and optimizing business and technology risk• Led and executed domestic and international audits of business process and IT controls frameworks. Timely and innovative delivery, and engaging client management resulted in practice leading utilization and upsell of additional services.• Performed market and industry research, identifying growth opportunities that helped practice leadership maintain a 13% CAGR over 5 years despite recessionary headwinds.

Assisted project teams in completion of construction audits, fraud investigations, internal controls testing, management dashboarding and employment compliance.