Ryan Roddy Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Partner with leadership team to implement global creative solutions increasing revenue and operational efficiencies for leading vacation ownership company. Key wins include:
• Full-scale product rebrand and roll out: 500+ consumer touch points in less than three months
• Launch of multi-million dollar exchange business: communications strategy, point of sale materials and fulfilment collateral for North American sales centers
• Global implementation of digital work management platform: re-architecting processes and automating workflows

Vancouver, British Columbia, Canada

• Led in-house creative department and member of executive leadership team for division of Intrawest responsible for vacation ownership business, identifying and supporting strategic initiatives:
• Executed innovative marketing and communication plans for resort openings (from Ucluelet to Orlando)
• Produced short film profiling Intrawest owners vacationing across North America
• Redesigned retail space in mountain village of Tremblant, Quebec
• Launched online reservation system, including front-end user experience and integration with back-end systems

Vancouver, British Columbia, Canada

• Moved agency function in-house, established team and processes to ensure smooth transition of services to support sales, marketing and operations clients:
• Managed six-figure budget for five-person design and production department
• Launched bi-annual travel magazine, mailed to 22k+ customers globally
• Developed new owner purchase package
• Created e-commerce boutique for logoed merchandise and apparel

Vancouver, British Columbia, Canada

• Contributed to creative projects through copy writing, campaign development and project management:
• Monthly e-newsletter (responsible for content calendar, copy writing and deployment)
• Marketing website redesign (copy writing, design)
• Direct mail communications (quarterly newsletter)
• Coordination of resort photo shoots (North America and Mexico)
• Point of contact with agency of record

Vancouver, British Columbia, Canada

A glossy fashion magazine distributed through select boutiques across Canada, L.A. and New York, Butter was a pop culture scrapbook profiling up-and-coming artists, musicians and designers. As Butter’s co-founder and editor, I oversaw the editorial direction of the publication and creation of content and managed a team of freelance journalists, copy.

Vancouver, British Columbia, Canada

Contributed to wide range of marketing functions at Customer Relationship Management (CRM) software company including recruitment marketing, implementation of application management system and graphic design of white papers, e-blasts and e-newsletters.