Ryan Rotner Email & Phone Number

Portland, OR, US

Portland, OR, US

Lead product for eCommerce at Vetsource helping pet parents get prescriptions and food for their pets directly at home from their vets. Our team supports 1000s of vet websites improving their eCommerce UX, drive up conversions and retain pet owners better on their behalf.

I owned and operated a coaching and consulting business geared towards early leaders who are trying to grow and start up teams.

Minneapolis, MN, US

I served as an advisor to the CEO of Suma Brands.

Minneapolis, MN, US

• Led teams across all digital commerce channels including Amazon US marketplace, Amazon International, DTC and customer service. Had a team of 7, including a manager of Customer Service.
• I owned key KPIs including revenue growth, organic keyword traffic, listing quality, review generation and conversion across Amazon and DTC for 9 brands, 1000s of products and an annual revenue run rate of $25M across.
• I implemented an OKR process within the company helping align the company and all team members on goals.
• I launched review automation process, leading to a 200% increase in review count quarter over quarter.

Beaverton, OR, US

• Led a team of 4 product managers focused on Nike's connected product business (Nike Adapt). Team also focuses on the creation and incubation of new Nike businesses in the connected product space.
• I crafted a framework prioritizing 30 market opportunities down to the top 5 within my first 3 months on the job.
• I helped the team prioritize key initiatives with a focus on daily engagement rate improvement across the Nike platform. Daily engagement rate increased 27% YoY while in the role.

Beaverton, OR, US

• Led a team of 3 product managers who helped bring Nike’s direct to consumer loyalty program to life, owning the experience at Nike Direct touch points (Nike.com, Nike App, NRC, NTC and SNKRs) across the consumer.
• I drove plan to expand key member benefits across Nike’s direct global marketplace, scaling member exclusive product revenue from $15M a year to more than a $150M run rate in less than 2 years.
• I built a process to overhaul our product vision and strategic anchors, ultimately leading to an increased focus on three key areas: expanded personalization capabilities for our members in high traffic areas, growth.
• I created a team health score and built in practices to increase measured team function around five key areas: trust, conflict, commitment, accountability and results.
• During time in role, I oversaw and built a scorecard devoted to key loyalty metrics, helping multiple global teams focus on key growth metrics including new members, active members and buying members with each.

Seattle, Washington, US

• Led a team of 10+ product managers and product owners including team managers focused on the loyalty and day of travel product spaces. This includes ownership over key loyalty programs like mileage plan and credit card.
• I created a prioritization methodology to help us quantitatively prioritize work across several delivery teams ensuring we always deliver the highest value in the shortest amount of time.
• I partnered with team across Virgin America merger, focused on new loyalty acquisition, driving 50% YoY growth in key loyalty programs like mileage plan.
• I drove overhaul of weekly business review process and metrics, helping outline new measures of success for e-commerce organization.
• I served as e-commerce leader for Virgin America integration for all day of travel products including check in services for millions of passengers.

Seattle, WA, US

• Led a department of 13 people made up of Product Managers, Business Intelligence Analysts, and UX Designers.
• I developed a business case and hired a new product manager to launch a rebuilt mobile iOS app. App has seen traffic triple within 2 months with average reviews going from 1 star to 4 stars.
• I introduced new personalization program to the company designed to drive a 26% increase in traffic from subscribers.
• I led an effort to create both a digital traffic forecast/goal and a subscription forecast/goal. Year to date, making both goals including 20% increase in traffic YoY and more than 100% increase in website.
• I helped evangelize and grow investment in video traffic expansion. Video traffic growing at rates of 100%+ YoY.

Seattle, WA, US

• Managed a team of 6 Product Managers and UX Designers including a product management leader.
• I had ownership over the strategic and tactical direction of the digital road map.
• I owned all traffic channels (search, social, referral, e-mail), platforms (desktop, mobile web and mobile app) and conversion funnel (subscriptions).
• I managed both key revenue streams: audience (subscriptions) and advertising focused on key digital metrics such as sessions, unique visitors, pageviews, eCPM, ad impressions and conversion rate.

Seattle, Washington, US

• Managed the road map for online fulfillment features including Nordstrom's Buy Online, Pick Up in Store program. Developed features and programs focused on KPIs including fill rate, cancellation rate, and estimated.
• I led the desktop launch of Checkout with PayPal for Nordstrom.com.
• I served as the product manager for the product detail page for 8 months with key accomplishments that included running more than 7 A/B website tests including 4 successful tests that drove 97 bps in incremental add to.
• I created a financial model allowing our team to evaluate the impact of web feature improvements across key metrics like add to bag rate, conversion, and returns.
• I managed a small team of product managers, including an MBA Intern.

Seattle, WA, US

• Managed a small team that owned weekly reporting and acquisition activities for the Student team.
• I was responsible for the Amazon Student international business. Led the launch of Student in Germany and Japan leading to 300k new members.
• I developed the business case and implemented a feature to acquire target customers within checkout. Successful launch was on track to drive 30%+ of planned acquisitions for the year.

Seattle, WA, US

• Managed Games, Puzzles and Plush categories for Amazon’s toys department with ownership of more than 5000 products.
• I was responsible for pricing, promotions, financial analysis, sales, profitability and vendor negotiations across hundreds of brands and more than 500 vendors. Drove 30%+ sales growth year over year.

Chicago, Illinois, US

• Pricing intern who helped recommend pricing and promotion strategy to drive profitability for Mike's core business.
• I conducted financial analysis to help Mike's develop dynamic pricing reports to grow product margins while enabling marketing and sales to measure ROI on pricing promotions at the SKU level.
• I performed a market research study to investigate consumer price sensitivity. Project findings should help Mike's gain a deeper understanding of product pricing perceptions, leading to increased market share and.
• I developed a promotional expense evaluation template to assist sales and marketing in conducting break-even analysis while also helping the finance team assess promotional proposals, driving higher ROI.

• MBA project focused on helping a clean energy start up.
• I helped conducted both primary and secondary market research into three potential industry entry points.
• I created project scope and schedule, directing resources and work breakdown structure for 6-person team. Project deliverables included strategic recommendations, providing short and long-term market entry plan.
• I designed a new decision matrix, providing Blue Marble with a simple tool to compare future market entry opportunities across various industries.

• Served as a customer service operations project manager for Cobalt's extensive account management team.
• I initiated and developed a new customer marketing portal. Project milestones included real-time integration with auto manufacturer promotions for usage among internal/external teams. Project success led to creation of.
• I led General Motors Customer Service project resulting in 500% increase in customers. Contract represented largest launch in Cobalt history. Implemented and constructed a new, scalable customer ramp-up process that.
• I served as project manager on key vendor integration across 60% of customer base. Drove creation of internal training for usage across customer service division. Integration resulted in $2M annual savings.
• I served as key liaison with other company teams, including marketing, fulfillment, sales and IT.

• Served as an account manager who served 25+ car dealership accounts helping them devise and implement strategies in SEO and paid search to drive up leads.
• I proposed the development of a specialized paid search marketing team in response to high customer churn. As team leader for the pilot team, developed success measures and a process workflow. Successful pilot led to.
• I compiled monthly website performance recommendations for car dealerships, which focused on improving quality lead generation. On average, site conversion rate was well above national average.
• I created and implemented a new customer on-boarding process by analyzing existing processes and identifying redundancies. Process implementation cut ramp-up time by 50%, resulting in increased work capacity across the.

Seattle, Washington, US

• Served as the company's sales leader while also owning the biggest B2B accounts.
• I created new company-wide pricing policy in order to facilitate higher gross margins on products. In compliance with this policy, overall profit margins increased more than 10%.
• I increased sales revenues by 75% while managing three direct reports.

Bachelor Of Science, Journalism

Master Of Business Administration, Marketing & Finance

Certificate, Project Management