Ryan Rutledge Email & Phone Number

Olympia, Wa, Us

United States

Olympia

American Marketing Alliance SPC is a Washington Based Social Purpose Corporation. The Alliance and its chapters exist to connect the buyers and sellers of local marketing and advertising opportunities. The primary objective is to help businesses and organizations avoid The Marketing Burn. The Marketing Burn is when you pay for or spend time on marketing and advertising activities that are unsuccessful only to find out afterward about a better opportunity that existed.The second objective of the American Marketing Alliance SPC is to serve nonprofit and governmental organizations by connecting, collecting, maintaining, and promoting their marketing and advertising opportunities with no fees to those organizations. The American Marketing Alliance SPC is made up of businesses, organizations, and leaders that understand the necessity of data, measurements, and analytics. They know they are necessary components in the marketing planning process because they prove the value of the initiatives and enable better decision-making–driving success quicker. Furthermore, members of the American Marketing Alliance SPC understand that spending marketing and advertising dollars locally and supporting nonprofit organizations are critical to their long-term success and the health of the community.

Olympia, Lacey, & Tumwater

Olympia Marketing Company (OMC) serves businesses and organizations in the Olympia, Lacey and Tumwater area. Media Relations, Social Media Management, Graphic Design, Websites, SEO/SEM, Video, and Review Generation are among the many services provided by OMC. We work with each client, no matter the budget to determine the best ways within the budget to get the right marketing messages to the right people, at the right time, and in the right place.

Tumwater, Washington

In 2000 my uncle came to me and said he was going to start a corn maze and asked me if I was interested in doing the marketing. I was! For 12 years. Over the years I go to conduct marketing campaigns that involved national partners, sponsors, supporters and lots of media attention. I am proud to say that I was able to create a brand that has had such a positive impact in the community and been an industry leader. As with any small business there aren't many resources to work with. I was in charge of all things marketing. A new and emerging industry, there was little known about marketing a corn maze back then. I got to create, try new things, make mistakes and in the end be successful. Duties:•Created and executed annual marketing and communications plan that required researching, negotiating and managing team of vendors to conduct direct mail, web, media outreach, tv, radio, bus side, billboard and other advertising and other marketing services.•Created unique sponsorship model that resulted in cash from sponsors and in-kind media placement exceeding $50K annually and a cause marketing partnership with the Seattle Seahawks.•Managed media outreach efforts resulting in highly visible and unpaid radio, print and television exposure. Acted as company representative for television, radio and print media requests.•Utilized feedback form, compiled 1000’s of results, reported results then adjusted marketing plan as needed.•Create fun events and activities like the rope maze, paintball in the maze, scavenger hunts and more.

Working for a variety of business, I did anything from creating and managing websites, managing social media pages, writing press releases, promoting events, gaining media attention and generally whatever is needed in the marketing realm.

Olympia, Washington

A new position was created for me at Smart Energy Today. The pressing need - online reputation management for a fast growing company. This involved working with multiple departments. I planned and implemented a review generation process to get positive reviews review sites such as Yelp and AngiesList. At the same time I began creating content for the company website, writing press releases, connecting with the media, and set up Google Adwords campaigns - among many, many other tasks. After things were under control I then added other projects. Such as an online marketing campaign for dinner events in 8 different cities each week, email marketing, and Facebook Advertising. Duties:•Managed launch and day to day changes to multiple websites through WordPress.•Researched, learned, and utilized online software/platforms SalesForce, InfusionSoft, and LeadPages as part of Facebook and email marketing campaign to generate event attendance.•Used Google Analytics to monitor website and click thru’s from link building and other efforts. Also, to identify trends and for analysis in strategies to improve website visits.•Brainstormed, researched, wrote and distributed articles or blogs on company products, customer reviews, and other company news. •Generated positive reviews thru owned media placing the company high in rankings on various review sites including Yelp, AngiesList, Better Business Bureau, Facebook, Google+, etc.•Undertook and successfully worked with internal stakeholders to utilize web technologies to streamline human resource and sales activities. •Conducted online campaign promoting 16 events in 8 different cities each week resulting in single transactions as high as $22K.•Set up and managed social media and other online accounts.

Olympia

At ThurstonTalk, I was part of a team that built a Facebook page from 2,000 to 26,000 plus followers and drove website views to around 300,000 each month. Here I learned about content creation and distribution. I truly learned what drives SEO. I learned how the basic social media platforms work, interconnect, and appropriate strategies for each. Duties:•Set up and delivered social media education/strategy presentations and classes to non profits, government, and business organizations throughout Thurston County. Additionally, represented ThurstonTalk at Tradeshows, Rotary, Chamber, and other professional organizations and events throughout the community. •Consulted and assisted customers in content creation, process, and implementation through owned and un-owned marketing and online media channels.•Sold integrated branding platform and solution that included content creation and distribution through Facebook, Twitter and company website.

Yelm, Wa

At the end of 2012 I was asked to help a well known farm in Yelm add additional lines of revenue to the business. This included soliciting and successfully negotiating a lease with the Yelm Farmers Market. Lobbying government, creating a sponsorship and marketing package for a large financial institution. A heavy amount of research, analysis and contract negotiations were necessary to purchase the products and services. I am most proud of the one of a kind partnership with the Yelm Farmers Market. I am proud because the farm is actually located outside of city limits and it is rare if not unheard of that a city farmers market is located on a farm outside of the city.Other duties:•Researched and negotiated with vendors for a wide variety products and services.•Managed public relations including presentations to County Commissioners and speaking as an expert on panel at agri-tourism conference. •Formulated and managed branding process and website launch.•Performed competitive analysis to drive product offerings, pricing and promotion strategy for agri-tourism related products, services and events.•Advised around marketing strategies, service providers and other agri-tourism related information.•Created value based sponsorship package for financial institution for financial literacy marketing campaign.

Olympia, Washington

Business Values Magazine was a high quality, full color business-to-business, stand-alone publication with a corresponding website called www.MyBVM.biz. My job was to manage the website, create and procure content the website and magazine and sell advertising. My strategy was to find well known business professionals and organizations to create content and present content from business leaders. I am proud to say that the last edition I edited and published was highly successful for advertisers.Duties•Managed high level content creation process and team that included over 10 writers.•Created & Edited technical content for commercial clients.•Updated and Managed website, directory and advertising platform through WordPress.•Created unique partnership and event as a business to business marketing tool that to this day regularly attracts over 100 business professionals and is in high demand to host.

International Business

Business

Activities and Societies: Certified Student Leader - Intramural Sports CoordinatorNeed two classes to get A.A. Degree

High School Diploma, Business Administration And Management, General

Business