• Managed and trained a team of 5 researchers and 4 research assistants in conducting end-to-end benchmark usability testing. The insights derived from this data directly informed C-Suite decisions on future hardware product strategy for a leading social media company, resulting in significant improvements in user experience. • Directed 7 usability testing studies for cutting-edge Virtual Reality (VR), Augmented Reality (AR), and wearable devices with multimodal Artificial Intelligence (AI) features.• Employed descriptive and inferential statistical techniques to analyze 350,000 data points, uncovering key trends in user behavior and identifying statistically significant differences between user segments.• Presented actionable and prioritized insights to clients via reports and presentations.• Partnered with project directors, project managers, and clients to ensure successful study execution, aligning research goals with business objectives.• Cultivated a collaborative research environment by coaching and mentoring researchers and research assistants, emphasizing the importance of data-driven decision-making and continuous learning.• Directly moderated 180 hours of lab based usability testing sessions.

• Led competitive analysis research and subsequent design ideation workshops to map out the competitor design landscape, to identify opportunities for design improvements versus competitors, and to generate ideas for a platform design refresh.• Championed a benchmarking study to monitor the effectiveness of research and design initiatives, showcasing the tangible benefits of user-centered design practices to key business stakeholders.• Collaborated with design, product, engineering, data science, and marketing team leadership to creatively uncover and investigate new opportunities to help define product roadmaps, vision, and strategy.• Mentored and guided junior researchers in qualitative and quantitative methodologies and best practices, fostering a culture of data-driven decision-making and continuous improvement.• Implemented a standardized research request form with clear guidelines and prioritization criteria, resulting in a 25% reduction in average request processing time research partners.

• Spearheaded remote cross-channel exploratory research on ad buying, driving UX improvements that streamlined the ad buying process for search, social, and programmatic channels.• Led and executed usability testing of software prototypes, including an AI-powered advertising feature, to identify pain points, assess design effectiveness, and optimize user performance for improved campaign efficiency.• Orchestrated surveys to gather user feedback, informing design decisions and improvements for features in beta testing.• Communicated research findings in a clear, concise, and persuasive way, using storytelling and visuals to drive understanding, user empathy, and business decisions across the organization.

• Conducted comprehensive user experience research for multiple product lines within the Motorola Solutions Command Center Software Suite, impacting over 3 million first responders (firefighters, police officers, and emergency medical personnel) and 215 million citizens.• Directed extensive research initiatives across the entire customer journey—including pre-sales, post-sales, and service processes—to inform the development of requirements and substantiate a business case for multimillion-dollar investments in enhancing the company’s ecommerce platform.• Spearheaded over 500 hours of data collection utilizing rapid ethnographic research methodologies to document public safety user journeys, workflows, jobs-to-be-done, information needs, personas, pain points, and to identify opportunities for design innovations.• Conducted and analyzed data from various research methods such as ride-alongs, day-in-the-life analyses, contextual interviews, focus groups, surveys, and lab-based usability testing, involving over 200 public safety participants to pinpoint key pain points and opportunities for product enhancements.• Collaborated closely with design, product management, marketing, sales, services, and IT teams to define research scopes, develop research questions, and select participants, ensuring that research findings were synthesized into actionable insights.• Managed research operations (ResearchOps) including logistics, analysis tools, participant recruiting, and maintaining an accessible research repository, ensuring smooth and efficient research processes.

• Documented over 30 partner/customer facing (end-to-end) business processes to determine IT gaps and develop a multi-year strategy with the IT department for future cost savings and revenue growth.• Interviewed and observed over 25 company employees to solicit, document, and analyze IT systems and business requirements.

• Created salesforce reports daily to provide feedback to sales employees and organizational directors about fundraising activities. • Researched, proposed, and constructed a project to analyze donor engagement channels which quantifiably proved to management the best utilization of over $10,000 worth of expenditures. • Managed and trained six interns to use the company’s database to generate patch through calls to potential donors.

• Provided personal-informative tours of the campus for up to 30 prospective students and parents a week.• Conveyed friendly and professional etiquette while assisting callers and walk-ins with directory information and any other general questions about Temple University.• Collected and entered personal information from prospective students into Temple University’s database system.• Supported any special events including saturday preview days and seasonal open houses.