As full-service paid media consultants, we work closely with our clients to define, design and develop transformative user experiences across all platforms and brand touchpoints.

Spearheaded a multi-channel marketing strategy that drove a 20% increase in user acquisition over six months, significantly boosting current user growth metricsEngineered a Snowflake-based reporting framework that increased data-driven decision-making efficiency, resulting in a 20% improvement in campaign performance metricsDeveloped and implemented comprehensive marketing databases through HubSpot that increased targeting precision, amplifying campaign reach by 30%Devised and executed a robust customer acquisition strategy that exceeded quarterly KPI targets, leading to a 40% increase in new customer sign-upsSurpassed strategic KPI targets consistently, delivering a 10% month-over-month growth in conversion metrics, leading to a career advancement within my first year

Developed and executed tailored digital marketing strategies for major clients like Pharmavite and Nature Made, increasing brand visibility by 25% and engagement rates by 30% across campaignsCompiled and analyzed weekly digital marketing performance reports, which provided insights that drove a 15% increase in client ROI while optimizing resource allocation by 20%Developed and refined paid search accounts, optimizing client portfolios that led to a 20% reduction in cost per acquisition (CPA) while improving ad performance significantly

Led national paid search, GDN, and YouTube campaigns for Kaiser Permanente across 8 business lines, driving a 25% increase in brand engagement and a 20% rise in conversion rates year-over-yearConstructed detailed customer journey maps that streamlined client touchpoints across all business lines, driving a 20% increase in customer retention within a six-month periodFormulated a comprehensive remarketing strategy that boosted conversion rates by 15% and drove a 25% increase in new customer acquisition within a quarter

Optimized marketing strategies for tangible products and digital subscriptions, resulting in a 30% rise in monthly active users and a significant increase in customer retentionEstablished a new bottom-up attribution framework, resulting in a 25% boost in campaign efficiency and providing clearer insights into cross-channel performanceInitiated and implemented a targeted app marketing strategy for both platforms, resulting in a consistent influx of thousands of weekly downloads and exceeding KPIs

Successfully recruited and developed a high-performing team of 5, transitioning SEM management in-house, which cut costs by 20% and enhanced campaign KPIs by at least 30%Revamped SEM accounts through thorough optimization strategies, driving a 30% year-over-year growth in revenue by leveraging advanced targeting techniques

Engaged with team leaders across departments to formulate a data-driven customer acquisition strategy, achieving a 20% increase in overall revenue growthCreated and implemented a high-performance SEM account architecture that successfully achieved company ROI objectives, resulting in a 20% increase in average customer lifetime value

Evaluated market trends and ensured comprehensive SEM campaigns for all new products, leading to a 10% increase in search engine ad performance quarter-over-quarter

Devised and executed a comprehensive bidding strategy for both residential and commercial accounts, resulting in a 50% increase in return on investment within six months

Spearheaded marketing campaigns for a diverse portfolio of over 300 clients, achieving an average client satisfaction score of 95% and a 20% increase in brand engagement